VR Theatre Experience Incorporating Voyager VR Chair

Last year, Positron unveiled its VR Chair, Voyager, at the Sundance Film Festival, offering immersive enhancement to several virtual reality (VR) films shown at the festival. Continuing this idea, Positron have teamed up with Ace Hotel, RYOT and Skybound to offer a week of VR Theatre.

The Voyager is a fully integrated VR theatre unit which offers motorised rotation, pitch and haptic feedback that synchs with the VR experience played through the attached VR headset to provide a deeply immersive cinema experience by complementing the existing visuals and soundtrack.

This week-long event will mark the first time that the Voyager VR chair has been made available outside of special events and private festivals. The Ace Hotel at Segovia Hall in Los Angeles will be delivering a carefully curated program of VR films from Monday 19th to 26th February, 2018.

The announced program so far features Dinner Party, a VR experience based upon the true story of Betty and Barney Hill, an interracial couple who reported the first alien abduction in the USA in 1961. Dinner Party is directed by Angel Manuel Soto and produced by RYOT and Skybound.

Also on the program is Melita, a sci-fi story about Anaaya, an Inuit scientist who is striving to find a new world for human kind to inhabit as Earth is facing encroaching catastrophe. Helping Anaaya is Melita, an advanced AI who is trying to help save humanity from extinction. Melita is directed by Nicholas Alcala and produced by Future Lighthouse.

A third VR film is also planned to be added to the bill, but no details on what this will be have been released yet. Further information and tickets for the event can be found on the Ace Hotel website. Tickets cost $35 (USD).

As always, VRFocus will keep you updated will the latest now on VR-related events.

RYOT’s Virtual Reality Short Dinner Party Heads To Sundance

Virtual reality’s (VR’s) role, or should that be potential role, in the film world has always been a topic of conversation ever since the first modern commercial line of VR head mounted displays were announced. How would it change film? How would film shape VR? What parts of the creative process would evolve and what new previously unthought of ways could directors and producers find themselves telling stories.

Sundance_Header2Whilst VR was certainly a topic during 2014 and 2015 it was in 2016 that we first saw things begin to take off and VR became not just a talking point but became a feature of film festivals. Now in 2017 discussion about VR is common place and having it at said festivals is an expected part of its make-up. Be it RaindanceSundance, the Vancouver International Film Festival or the Venice Film Festival.

VR film has also had notable success in 2017, with Legendary Entertainment’s VR installation winning an honourary Oscar for Carne Y Arena

Today however it is RYOT who have an announcement. The Verizon owned creators of VR and other film media revealing that this year’s Sundance Film Festival is set to feature two world premieres from the studio – one of which will be in VR. Appearing as part of the VR Showcase, Dinner Party follows the tale of Betty and Barney Hill and their experience in 1961 which led to the first reported UFO abduction. After a mysterious event occurs the Hills are left with gaps in their memories and at a subsequent dinner party are placed under hypnosis to find the truth. But what is revealed no one could have expected.

Made by RYOT in conjunction with both Skybound Entertainment and Telexist, Dinner Party also acts for the pilot for a new series of VR shorts called The Incident, which charts true to life stories of strange occurrences and paranormal events.

 

The other non-VR film is On Her Shoulders, which follows the story of Nadia Murad, who was thrust onto the world’s stage after escaping the genocide being perpetrated by ISIS in her country.

Co-Founder of RYOT Bryn Mooser was particularly pleased about having not one but two items attending the festival. “We couldn’t be more excited to plant our flag at Sundance, with our feature documentary On Her Shoulders and our VR short Dinner Party. Between the two projects, you get a glimpse into the future of RYOT – working with top talent and technology to tell stories that move the world.”

“It’s an honor to premiere On Her Shoulders in competition.” Added Producer Hayley Pappas, “A proud and humbling moment to see this film come to life alongside a world-class roster of documentaries.”

VRFocus will be bringing you more news, features and interviews on the various film festivals throughout 2018.

RYOT Studios Reveal Consumer Infographic

As we come towards the end of another year we can easily say that 2017 has been quite the year in terms of activity and announcements. And that’s not just for virtual reality (VR) but certainly for augmented reality (AR) and mixed reality (MR) as well, with each form of immersive technology receiving significant additions that changed the landscape.

For AR it would be extremely hard to argue against the reveal of both ARKit and ARCore (and more specifically the former) being one of the most significant announcements throughout the whole of 2017. Whilst MR’s role in the conversation that is immersive technologies has been helped massively by the role out of the Windows Mixed Reality range of head mounted displays (HMDs).

RYOT_vr HeaderSince the year is winding down we’re naturally more inclined to look back as well as forward; so a number of outlets are beginning to roll out their end of year analyses and market predictions for 2018 but beyond to 2022 and 2024

The latest of these is an infographic released by RYOT Studios which charts not just new AR and VR but 360 video as well.

RYOT are another studio that have had a particularly busy year. Following their acquisition by AOL in April last year and subsequent move into providing content for The Huffington Post, RYOT announced the launch of RYOT Lab, a space to “provide creative, production, engineering, animation, and development support to brands in order to create immersive format branded content and experiences” providing “white label VR and AR production” for the company. RYOT also got heavily involved in MR following the launch of the aforementioned Windows Mixed Reality HMDs. Launching an app in October that contained more than 50 original experiences for MR users to enjoy.

According to the data compiled by RYOT Studio – and visible in the infographic below – 68% of consumers have watched videos featuring VR technology formatting at least once and 50% of consumers have experienced AR videos “at least once a week”. Likewise over half of those questioned by RYOT have engaged with a form of 360 degree video.

VRFocus will bring you more news on RYOT Studio’s activities as we get news on them.

 

RYOT’s new app for Windows Mixed Reality Contains More Than 50 Original Titles

Microsoft’s Windows Mixed Reality headsets launch tomorrow, and in preparation for the event RYOT has created an all new app for the platform which contains more than 50 of its original experiences.

RYOT has teamed up with Microsoft to be a launch partner for the Windows Mixed Reality Platform, working with Hammerhead VR to create an all-new virtual reality (VR) app. The app marks RYOT’s first-ever native app on a headset, with the 50+ titles ranging from 60 seconds to 10 minutes in runtime.

RYOT Windows Mixed Reality app

Content will range from trekking into the northernmost part of the planet in Inside the Arctic to following the journey of a 14-year-old Syrian refugee in Jordan during Bashir’s Dream. All of RYOT’s experiences aim to introduce viewers to new perspectives, regions, cultures and people.

“As the headset platform is a relatively new frontier for us, we wanted to work with a partner that would allow us to develop the RYOT app in a creatively fluid manner,” said Frazer Hurrell, Creative Technologist for RYOT in a statement. “The Hammerhead team blew us away with its approach to creative feedback. Our collaboration is a reflection of our commitment to increasing the availability of creative, high quality VR content to viewers around the world.”

The RYOT app is free to download now through the Windows Store. To see it in action check out the new trailer below. For further RYOT updates, keep reading VRFocus.

How 360 Video Enhances Marketing: An Experience Within An Experience

How 360 Video Enhances Marketing: An Experience Within An Experience

Marketers, event planners and technologists of all walks have tried for many years to enhance real-life experiences with technology, to varying degrees of success. There have been QR codes, mobile-based scavenger hunts, check-in apps and more that failed to stick. From one experience to the next, brands want to stand out and create a lasting impression and emotional impact with more than free pens or flying discs.

And finally, we have the technology to address this missing piece of experiential marketing.

Zeda Stone

VR and 360 video can replace the inert swag bag and help consumers deeply engage with a brand. Whether a striking cinematic journey at a charity soiree, or a fun, branded experience at a retail store, VR/360 video in all its lifelikeness is the perfect digital complement to experiential marketing at live events.

Instead of routine gifts, we can now give consumers an experience within an experience, thoughtfully integrated for a huge emotional impact. Renault recently used VR to provide first-class airline guests with An even more transportative experience was Budweiser’s These advances in VR/360 have made it the perfect complement to experiential marketing. We now have an opportunity to add a level of emotional complexity and depth to our “experiences” — because what’s an experience that does not have an emotional component? But now that any marketing team can get its hands on a VR or 360 device, the differentiator will be quality in a world of quantity.

This means being authentic to your brand’s message and core will be increasingly important when engaging with customers through VR in an emotional way. For a brand with a focus on ethical procurement or fair trade practices, a VR experience allow consumers to step into the shoes of the human labor involved at every step of production. Lighter fare can be just as emotionally effective if it fits the brand; a snack brand could take us on a trip through our favorite childhood Saturday-morning cartoons, evoking a fun feeling of nostalgia. With VR and 360 experiences, visitors get a personal experience that can leave an indelible emotional impression in a way that would not be possible with posters or even a traditional promotional video.

Each experience will look different, but understanding human emotion and your brand’s unique connection to that emotion at these immersive events will be the key consideration. Do it right, and consumers will leave your experiential event with a fun memory and perhaps even an entirely new and lasting connection. VR and 360 has the potential to tap into intense and raw human emotions to form a better type of consumer relation. It’s the beginning of the breakdown of the barriers between humanity and technology. VR/360 has allowed us to transport ourselves to different places, times, or lifestyles but as we continue innovating, the new “swag bag effect” of experiential marketing lies in bringing human emotion, with thoughtfulness and relevance, to our experiences.

Zeda Stone is Creative Director, RYOT Lab. Zeda is charged with identifying emerging technologies and formats to utilize and enhance the already robust storytelling platforms that RYOT and AOL use. Prior to joining RYOT full time Zeda served as a technology consultant and with his company Captivate.me helped to build out RYOT’s early technology stack and giving platform. This is a guest post not produced by the UploadVR staff. No compensation was exchanged for the creation of this content.

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GoPro Ships First ‘Fusion’ 360 Cameras to 10 Select Broadcasters

GoPro’s first batch of Fusion 360 cameras is now headed to some big brands, agencies and content creators as part of a pilot program to help source initial content partners.

GoPro started taking applications in April. Picking from a pool of more than 20,000 applicants, the company has chosen 10 prospective 360 content creators to receive their unreleased 5.2k spherical video camera. Recipients include travel vlogger Louis Cole (‘FunForLouis’), the Golden State Warriors, USA TODAY NETWORK, FOX Sports, AccuWeather, Digital Domain, Getty Images, Legend 3D, Inc., Rapid VR, and RYOT.

image courtesy Apple Insider

“GoPro’s efforts to advance immersive capture are impressive and we’re excited to get our hands on Fusion,” said Michael Davies, FOX Sports SVP Field & Technical Operations. “We have a great slate of programming we’re hoping to experiment with using Fusion, including the CONCACAF Gold Cup, UFC and NCAA Football season this fall.”

“We are excited to get Fusion into the hands of creative professionals, both to see the content they create and also to receive feedback that helps us refine the overall user experience for when we launch Fusion to a broader audience later this year,” said Nicholas Woodman, founder and CEO at GoPro.

According to a hands-on by Apple Insider, the GoPro Fusion is fairly compact, fitting into a body slightly thinner than an Apple AirPort Express. Viewing through a Samsung Gear VR, Apple Insider reports that footage captured by the Fusion was clean and seamless thanks to GoPro’s software which “largely eliminated stitching between the twin lenses, and deleted any trace of unsightly mounts.”

image courtesy Apple Insider

Fusion will also come with special software for editing to make it easier for the average consumer to use the footage without being familiar with 360-degree video.

GoPro is launching a limited commercial release of Fusion by the end of 2017. No details on pricing or hard technical specs are currently available.

Applications for the Fusion Pilot Program are still open. the company expects to add more pilot partners to the program later this summer.

 

The post GoPro Ships First ‘Fusion’ 360 Cameras to 10 Select Broadcasters appeared first on Road to VR.

Oculus Confirm Participants for Their 2017 Creators Lab Summit

Oculus have started their 2017 Creators Lab Summit and kicked it off by announced the participants for this year’s program. The VR for Good Initiative was announced alongside Oculus’ Creators lab to foster cirtual reality (VR) content creation.

Non-profit organisations and up-and-coming filmmakers were able to apply to take part in the 2017 Creators Lab, and now the full list of participants has been confirmed. You can see the full list of filmmakers and their partnered non-profit causes below:

  • Camilla Andersson-Hjemdahl
    Non-profit: Primates Incorporated
  • Gabriela Arp
    Non-profit: Life After Hate
  • Jesse Ayala
    Non-profit: Pride Foundation
  • Lindsay Branham
    Non-profit: International Justice Mission
  • Ryan Hartsell
    Non-profit: Male Cancer Awareness Campaign
  • Jess Kantor
    Non-profit: Infinite Flow
  • Armando Kirwin
    Non-profit: Mercy Ships
  • Fabiano Mixo
    Non-profit: GO Campaign
  • Gayatri Parameswaran
    Non-profit: Geneva International Centre for Humanitarian Demining
  • Sadah Espii Proctor
    Non-profit: Malala Fund

Oculus Touch

Oculus have also confirmed their Advisory Board, who will help mentor the filmmakers and their projects.

  • Gabo Arora, LightShed
  • Shannon Carroll, Vivid Story
  • Jess Engel, Within
  • Maureen Fan, Baobab Studios
  • Loren Hammonds, Tribeca Film Festival
  • Bryn Mooser, RYOT
  • Barry Pousman, Variable Labs
  • Yelena Rachitsky, Oculus
  • Mary Spio, CEEK VR
  • Joanne Sprague, Facebook
  • Rose Troche, Filmmaker

Oculus hopes the filmmakers will be able to amplify the importance of the non-profit causes, while also providing a valuable opportunity to young filmmakers who can work within the virtual reality (VR) medium with 360 degree video and more.

It’s certainly exciting to see such growth in the medium – and for such excellent causes. For more on the 2017 Creators Lab, the causes and participants, please see the Oculus blog.

For everything on VR, make sure to keep checking VRFocus.

VR Film To Feature Heavily At Stockholm’s VR Scientific Festival 2017

There continues to be a lot of discussion about virtual reality (VR)’s place in the future of the film industry, big names and big studios continue to dip their toes and make encouraging noises about the technology but the decrease in price and increase in availability of 360 degree cameras has meant a growing interest at grassroots level and higher in creating cinematic experiences that tap into VR technologies.

Next Friday, May 12th 2017 a three day festival is being held in Stockholm, Sweden, to celebrate the burgreoning interest. It is being hosted by the KTH Royal Institute of Technology.

Called the VR Scientific Festival (or VR Sci Fest) it describes itself as a “unique experiment, where technology, science and creativity come together to find the best ways of using VR technologies to benefit people around the world”.

Speaking on the convention’s official website, festival head Elena Malakhatka said: “Our goal was to create a unique meeting point for those who are passionate about their profession, no matter if it is science, cinema, VR, education or anything else and to share their passion with each other. That’s why we created VR Expo zone, series of workshops, lectures and discussions about the future of the technology, as well as Art zone and showcase of the world best artistic VR experiences as a part of Kaleidoscope VR World Tour”.

Over the course of the event in the ‘Dome of Vision’ the organisers will be showcasing an array of 360 degree short films and documentaries as well as VR experiences relating to an array of social and scientific topics. The categories include the human body, technology and engineering, as well as space and the environment. With big name contributors such as the BBC, RYOT, RT (Russia Today)WITHIN,  NASA, and Google confirmed.

Interested parties can find out more on their website at http://www.vrscifest.com.

The VR Job Hub: HTC, Sony, Oculus & More…

As we saw this week, in the technology industry things can change day by day. People leave, people join, studios wind down and close and existing companies get investment. It’s a ball that does not stop rolling and there are always opportunities for those new to virtual reality (VR) or augmented reality (AR) or already in the industry looking for something different.

Let’s see what the listings hold this week:

Location Company Role Link
Seattle, US HTC Performance Marketing Manager / Digital Advertising Manager Click Here to Apply
Slough, UK HTC Product Intern Click Here to Apply
Seattle, US HTC VR Intern Click Here to Apply
Seattle, US HTC User Experience Designer Click Here to Apply
San Mateo, US Sony Interactive Entertainment PlayStation Senior Staff Programmer – VR Click Here to Apply
Los Angeles, US SPACES, inc. VR Lead Programmer Click Here to Apply
Chicago, US RYOT Studio Content Partnerships Manager Click Here to Apply
Los Angeles, US Mindshow, Inc Community Manager for VR Content Creation Platform Click Here to Apply
Los Angeles, US Mindshow, Inc Lead Unity Engineer / Virtual Reality Click Here to Apply
Los Angeles, US Mindshow, Inc Unity Engineer / VR Platform Click Here to Apply
Menlo Park, US Oculus Front End Engineer, Oculus Click Here to Apply

 

You can check back at last week’s edition of the Job Hub for additional listings. If you’re an employer and are looking for someone to fill a VR or AR related gap on your workforce and would like your role to feature on next week’s VR Job Hub please send details of the role to either pgraham@vrfocus.com or keva@vrfocus.com.

Check back with VRFocus at the regular time of 3PM GMT every Sunday for the latest positions in this ever growing industry.

RYOT Lab Launched by AOL to Create AR/VR Branded Content

With the massive growth virtual reality (VR) and augmented reality (AR) has experienced it’s not just forward thinking tech companies and videogame developers looking to unlock its potential. Brands and advertisers want to do the same, so AOL and RYOT have launched RYOT Lab to aid in just that field.

Making the announcement, Zeda Stone, Chief Innovation Officer, RYOT and Creative Director, RYOT Lab wrote: “RYOT is announcing the creation of RYOT Lab, a dedicated team of artists, technologists, developers, and engineers that empowers brands and advertisers to tap into the storytelling power of immersive formats and interactive experiences using emerging technology.”

AOL RYOT Lab

RYOT Lab will be focused on companies who wish to utilise VR, 360-degree video, AR, volumetric capture (holograms) as well as physical activations and events, to put their message across. RYOT Lab has already launched AR campaigns with Elle, and Cosmopolitan, now for its official launch RYOT Lab has revealed a collaboration with with Time Inc for this week’s issue of Sports Illustrated.

When the next issue arrives readers will be able to use the LIFE VR app to bring specific pages from the magazine to life. Previously this has been done using QR codes, this time however special image recognition software will turn the page into AR content.

The experience has been created with help from Verizon Labs and its envrmnt platform. Verizon Labs built the 3D rendering engine to provide cutting edge experiences through its cellular network, delivered through mobile devices.

“RYOT Lab will provide creative, production, engineering, animation, and development support to brands in order to create immersive format branded content and experiences,” states Stone. “RYOT Lab sits within RYOT, along with RYOT Films, RYOT Originals, and RYOT Studios. RYOT Lab will provide white label VR and AR production for RYOT, while helping to lead technology development and experimentation across other AOL properties.”

RYOT will continue its immersive content development on comedy series Virtually Mike & Nora, and world news show, The Big Picture: News in Virtual Reality, for the Hulu VR app.

For the latest updates on AOL and RYOT Lab, keep reading VRFocus.