During the Cannes Film Festival this week LA-based virtual reality (VR) studio Positron announced that its Voyager VR chair will be coming to Europe thanks to a new distribution deal with location-based VR company mk2.
The deal will allow Positron to offer premium cinematic VR experiences to European audiences through its Voyager full-motion VR chair and Voyager Network distribution platform. mk2 has become the first official distributor of Voyager and will represent the territories of France and Spain exclusively.
“Our exciting partnership with mk2 marks a major step forward for location-based entertainment and demonstrates Positron’s blueprint for bringing a premium, seated VR solution to global audiences through our Voyager distribution network of motion-synchronized theaters,” said Jeffrey Travis, CEO, Positron, in a statement.
Positron debuted Voyager during the 2017 Sundance Film Festival as part of its New Frontier programme. For public, location-based use multiple chairs can be configured as a VR cinema, with synchronized or separate content screenings. While the Voyager Network allows for premium VR content to be delivered to Voyagers anywhere in the world, and has been used by studios such as Universal Pictures (The Mummy Zero Gravity VR Experience), and Warner Bros. (Save Every Breath: The Dunkirk VR Experience).
“We’re thrilled to partner with Positron to deliver the future of cinematic VR to European audiences,” said Elisha Karmitz, CEO at mk2. “In Voyager, we’ve discovered an unprecedented motion and distribution platform that offers creators a deeper level of immersion that cinematic VR experiences, and their audiences, deserve. We’re delighted to add Voyager to our diverse suite of turnkey VR solutions.”
Over the past year or so mk2 has expanded its operations, opening a dedicated VR facility at its Paris multiplex, mk2 Bibliothèque in 2016 with Oculus Rift, HTC Vive and PlayStation VR headsets on offer. Much more recently the company unveiled a VR plug-and-play solution for VR out-of-home centres called the Mk2 VR Pod. This is designed for use in places such as cinemas, museums, institutions and other locations, offering twelve VR pod configurations using HTC Vive, Oculus Rift and PlayStation VR. For further details on Positron and mk2, keep reading VRFocus.
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