The power of augmented reality (AR) is continually gaining pace, whether that’s gaming applications, tools and especially its marketing potential. The latest example of this comes from LADbible and AR specialist HoloMe with a holographic performance from KSI and Craig David.
Released this week in partnership with Proper Loud Music and MBA Live, the pair perform their hit, ‘Really Love’ ft. Digital Farm Animals. Only accessible via smartphones here, all you need to do is find a flat surface to place the hologram, with the performance starting automatically.
The hologram is completely resizable so you can have a lifesize Craig David singing away in your living room or place a mini KSI on your coffee table, whatever you fancy. Or take a pic next to your favourite, not something you can do at the moment with social distancing.
“Super excited to be teaming up with LADbible for this new hologram feature. I’m always up for anything that pushes the boundaries of technology,” said KSI in a statement. Craig David went onto say: “Absolutely loving this, I’m having so much fun with it!”
“Holograms represent dual value to our audience. Initially they achieve a sense of amazement due to the intimate nature of the human performance unfolding in their real-world environment,” adds Joe Williams, Head of Immersive at LADbible. “They then get to remix that performance, enabling them to supplement their own social media output with UGC incorporating the augmented reality asset we have gifted them.”
AR continues to go from strength to strength as phones increase in power and their camera quality improves. On the marketing side, Snoop Dog collaborated with 19 Crimes to create AR wine, whilst Felix & Paul Studios is working on an AR book of Jim Henson’s The Storyteller: The Seven Ravens. When it comes to videogames CD Projekt RED and Spokko are developing The Witcher: Monster Slayer and popular AR horror Five Nights at Freddy’s AR: Special Delivery has been recently updated to support more devices. Even Nintendo is getting in on the act with Mario Kart Live: Home Circuit.
For further AR updates from across the industry, keep reading VRFocus.