Having started out as a virtual reality (VR) advertising technology platform, Vertebrae, has continued investing in immersive technologies, announcing a new augmented reality (AR) commerce platform for retailers called Axis.
It can be an expensive process embracing new technologies, which can mean some industries see greater deployment than others. Retailers have taken tentative steps into the fields of VR and AR, with the likes of Amazon and Ikea employing AR into their mobile apps.
Looking to make that process easier – and more viable for smaller companies – Vertebrae has developed Axis so that retailers can transform their existing site with 3D and AR experiences that allow customers to fully visualize and try out any number of virtual products as they research and buy.
“As virtual experiences move into the mainstream, retailers can no longer afford to approach AR as a novelty or one-off experiment,” said Vince Cacace, founder and CEO of Vertebrae in a statement. “The key to success is to meaningfully integrate AR into the commerce experience to drive conversion and sales and ensuring AR is available to any shopper, on any device, anywhere they want to shop – not simply on an app. The Axis platform simplifies the delivery of high-fidelity 3D assets within existing e-commerce environments, giving consumers new levels of confidence in their purchasing decisions.”
The platform makes it possible for users to create, manage, integrate and measure high-fidelity 3D assets at scale across their digital shopping environments.
“With Vertebrae and the Axis platform we’re now able to provide our customers with the ability to virtually try on hats on our site – up close, at any angle, on their very own head,” said Carson Finkle, CEO at Tenth Street Hats. “Vertebrae’s technology solves the friction problem of requiring our customers to download an app in order to have an AR product experience, and handles the hard work of delivering AR to any device or operating system so that we can focus on delighting our customers.”
AR is proving to be an ever invaluable tool when it comes to modern consumer engagement. As more companies embrace the technology VRFocus will keep you updated.