When it comes to traditional media, we’ve seen a continuing trend of experimentation through immersive technology as said media outlets look to see how the likes of virtual reality (VR) can fit into their marketing mix.
When it comes to print media, this focus has naturally moved more to augmented reality (AR), and all manner of publications such as BizBash, ELLE, Sports Illustrated, Game Informer, W Magazine and more have produced AR content connected to their magazine over the last couple of years. The latest to indulge in a bit of AR is Cosmopolitan – also known by many as simply ‘Cosmo’. Their team has partnered with Perfect Corp. and their technology used in YouCam Apps to bring a new line of immersive make-up experiences, debuting with the October edition of Cosmopolitan and be expanded next year into Seventeen and Women’s Health, two other magazines that are part of the publishing family.
The October feature is dedicated to Juicy Couture cosmetics and QR codes can be accessed via a smart device to Cosmopolitan.com and to a YouCam-powered experience where users will get to try out the outlined techniques on themselves thanks to AR.
Perfect Corp.’s Chief Executive Officer, Alice Chang, spoke on the new partnership in a statement. “We are excited to work with the creative geniuses at Cosmopolitan to couple our advanced AR and AI technologies with their stunning visuals and editorial expertise, and bring their content to virtual reality. This exciting partnership allows readers to interact and engage with Cosmopolitan content in a completely new and unique way, bringing the looks and products on the pages of the magazine to life in an instant.”
“At Cosmopolitan we are continuously looking for new ways to innovate across platforms and deliver frictionless solutions to our readers and advertisers,” Added the magazine’s Senior Vice President/Publisher Donna Kalajian Lagani. “We are thrilled to be the first publisher to debut this true print-to-mobile experience with Perfect Corp. and YouCam, and are excited to introduce this experience to our audience of more than 81 million monthly beauty-obsessed consumers.”
For more AR related stories on VRFocus check out the link, found under ‘More’ at the very top of the website. You can also find stories relating to specific VR headsets such as Oculus Rift, HTC Vive and Google Daydream.