Augmented reality (AR) social gaming app Krikey has team up with Van Leeuwen Ice Cream to celebration their ten year anniversary and Nation Ice Cream month to create a new ice cream-themed AR mobile gaming experience.
The experience features Van Leeuwen’s ten anniversary limited edition flavors and fan favourites to not only promote the brand but also get players mouths watering. Scoops of Van Leeuwen’s summer ice cream flavors will be thrown towards the player with increasing speeds and it is down to the player to stack as many scoops as possible. Miss a scoop and it will splat on the screen, blocking the view of other incoming scoops. Once more, the title is able to be played alone or with others as a multiplayer AR experience.
This new release is the first branded AR experience that has been released on Krikey. By using the AR technology to allow brands to transform their products into a fun, social activity that allows for unique opportunities of user engagement beyond the limits of the physical product. It was only back in June that Krikey launched a soccer mini-game to celebrate the World Cup and now with this new branded release, the range of experiences available to users is ever growing.
Krikey was created by Jhanvi and Ketaki Shriram after the two sisters came together in 2012 to work on a feature film titled “True Son” which premiered at the 2014 Tribeca Film Festival and was acquired by FusionTV/Univisio. Since then the two collaborated on a number of virtual reality (VR) films before finally becoming interesting AR products and exploring the technology before building the Krikey app.
The collaboration with Van Leeuwen is not only a new mini-game for users but marks the start of what could be a future of numerous branded released for Krikey. offering users plenty of new opportunities to engage with products and brands.
Krikey is available to download now on the Apple App Store for free and there is a short trailer below which showcases the Van Leeuwent ice cream mini-game below. For more on AR entertainment in the future, keep reading VRFocus.