Augmented reality (AR) has been used for many applications within the fashion and beauty sector to date. Now though, those looking to see how their nails might look in a different colour there is an AR app to make this much easier. Wanna Nails, developed by Wannaby, leverages AR technology to help find that ideal nail polish even easier.
The app works by superimposing the select colour onto the users nails and doing so within AR space. Users need only place their hand within an outline in the apps view to then start applying a range of different nail polish to their own nails. Beyond the standard array of colours the app also includes a number of brands such as ORLY, CND Vinylux and essie. Thanks to the power of AR technology users will not only see the nail polish applied to their own nails but also be able to see how it reacts in the light once dried.
Designed with easy of use in mind, the app includes direct links to each of the available nail polishes on Amazon, allowing a user to jump stright from the app to the purchase page in next to no time. This is also where the developer is earn a some amount of income as these links are affiliated. Further more, Wanna Nails has social networking in mind with a camera icon at the top of the screen allowing users to snap a pick of their new nails and sharing to Instagram built directly into it.
This is not the first time AR has been used to allow users to try on fashion and beauty products, with apps like FaceCake letting users try on a range of Jewelry. The push to use AR as a means to offer consumers a more personal shopping expereince is a growing trend and one that will likely see the retail sector focusing on more than any other.
Wanna Nails is available to download for free right now for iOS and Android devices. For more on AR in fashion and beauty in the future, keep reading VRFocus to stay up to date.