Automobile manufacturers have been one industry that has continued to embrace virtual reality (VR) and augmented reality (AR) as the technology continues to develop. The latest to do so is Audi Ireland who have announced a new AR consumer experience, which is set to release exclusively across a number of select Irish dealerships.
The new experience will allow Irish customers a chance to be the first in the world to become immersed in a showcase of the new Audi A7 in a fully interactive and immersive AR demo. This has been achieved thanks to state-of-the-art AR technology and by using a Microsoft HoloLens headset. The result is a customer experience unlike any other that allows for interaction with the latest Audi model complete with a wide range of AR features that help to enhance the viewing experience.
Richard Molloy, Head of Marketing, Audi Ireland said: “We, at Audi Ireland, are excited to be at the forefront of customer experience technology for the Audi brand on a global scale. For us, it represents the next step in the evolution of one of our core objectives – to become the leading customer experience brand. We are excited to join forces with vStream and by the prospect of creating a first for our customers, a first for Audi and a first for Ireland. We are encouraging Audi fans and customers to call into our Dealers and check out the state of the art technology experience for themselves.”
Lasting approximately ten minutes, the new consumer demo is broken into three different modules which offer a different look at the new Audi A7. This includes Exterior Design, Interior and Technology. Included in the demo is a holographic character by the name of Simone who will act as a guide to user and help walk them through the experience. Users will be able to see the whole story of Audi’s design and development for the new model thanks to holographic graphics, 3D sound and video all of which is included within the AR demo.
Andrew Jenkinson, Director & Co-founder, vStream said: “As an international experiential agency at the forefront of augmented reality and mixed reality technology, we at vStream are excited to be working with a global brand such as Audi to launch a global first in Ireland. For us, working with Audi Ireland represents strong synergies in terms of a shared goal in spearheading unique customer experiences through cutting-edge technology.”
The demo is currently available in three Audi pilot dealerships; Audi North Dublin, Audi Centre, and Audi Galway with more locations to be considered in the future. Audi released a short video that gives a taste of the new experience which you can view below and for more stories like this in the future, keep reading VRFocus.