Due for release in cinemas next month is Solo: A Star Wars Story, the next individual film in the franchise this time featuring lovable rogue Han Solo. As part of a pan-European campaign – designed and produced in collaboration with Lucasfilm, Disney and Publicis Conseil – Renault is inviting everyone to ‘take the alternative road‘ via an augmented reality (AR) app this month.
Starting this week Renault is giving everyone the opportunity to be a part of Han and Lando’s adventure in Solo: A Star Wars Story via select dealerships. Visitors will be able to watch an exclusive scene from the upcoming film before its release. As an added bonus Renault has partnered with Shazam on an AR component where the public can scan Renault advertising using the Shazam app to launch a video where the user can explore the Renault KADJAR.
They’ll be able to observe each aspect of the vehicle as if it was just in front of their eyes and then click through to learn more about the features of the vehicle.
In addition to the exclusive in-dealership and Shazam experiences, Renault is also running a national competition which will provide those who enter the chance to win a variety of goodies and “money can’t buy” experiences by simply visiting their nearest dealership.
The AR experience is just one part of Renault’s campaign, which also includes a TV spot that stars Chewbacca. Renault worked with leading visual effects company Industrial Light & Magic, known for their work on the Star Wars films, to create the special effects in the TV spot.
Star Wars has proven to be a big draw when it comes to immersive experiences. Currently running at Westfield Stratford City, London is The VOID’s Star Wars: Secrets of the Empire hyper-reality videogame, where players become part of the Rebellion.
Solo: A Star Wars Story is due to be released in UK cinemas on 24th May 2018. For any further virtual reality (VR) or AR collaborations with the film, keep reading VRFocus.