Augmented reality (AR) has been something for a hot topic lately, a trend only encouraged further by Apple’s recent showcase of the ARKit’s capabilities. Along with Google’s recently announced ARCore, the potential of AR has come to the attention of major brands, some of whom have turned to OmniVirt to take advantage of this new medium.
OmniVirt have previously leveraged virtual reality (VR) and 360-degree video to provide value to businesses, as well as offering a monetisation platform for VR creators. Now the company has added AR Advertising to its free marketing platform for Brands and Publishers.
With AR being a relatively new avenue for advertisers and brands, there are still obstacles to overcome, and development is still needed before AR advertising becomes commonplace: “Cost and time of development is just one challenge that faces marketers. Limited scale and the friction of consumers having to download a new AR app is another challenge.” notes Brad Phaisan, CEO of OmniVirt.
The new platform is designed to make launching a new AR campaign simple, offering the ability to create an AR advertising campaign in minutes and launch it across multiple media channels. Marketers will be able to add their own branding to an AR application for free, so audiences can take selfies and share experiences over social media.
A video demonstration is available to view below.
VRFocus will continue to report on new users for augmented reality technology.