Field Trip To Mars, a VR Experience by Lockheed Martin, has won The AICP Next Awards’ Best in Show distinction, and the Most Next Award. Lockheed Martin’s experience was produced by Framestore for McCann New York. As the winner of the Most Next honor, Lockheed Martin chose which educational institution receives a $5,000 USD grant from the AICP Foundation. They chose the Washington D.C faction of Girls Inc.
This isn’t the first time Field Trip To Mars has garnered attention – at Cannes 2016 it was the single most awarded campaign.
The Unreal Engine 4 powered demo features a VR schoolbus which literally takes its guests on a field trip of a lifetime through alien worlds.
The unique experience has guests climb aboard the bus, which is fitted with 3D surround sound speakers and special monitors for windows. The bus drives around in real life, but displays a unique alien landscape through the windows. It does this with a mix of GPS and laser sensor technology, making for a truly unique experience.
The windows are no ordinary monitors either – they can become either opaque or transparent, transforming the bus from a Martian mission to something a bit more terrestrial almost instantly.
Claude Dareau, Senior Developer of The Field Trip to Mars, has said; “We get the kids on the bus, the screens go dark, Mars pops up and they go crazy. Just seeing their reaction was incredible.” Dareau continued; “I definitely felt emotional when I saw that.”
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