In January VRFocus reported on Taiwanese startup iStaging launching an augmented reality (AR) application for iOS and Android. The iStaging app allows anyone to design their own interiors by previewing furniture in their own homes in real-time and at actual size. Now the company has announced its secured $5 million USD in a pre-Series A funding round.
Led by VC firm, WI Harper the funding round also included Taya Venture Capital. The new investment will allow iStaging to expand deeper into territories where it currently has satellite sales offices including Redwood City, California and Paris, France. It’ll also be able to continue its progress into the Chinese market, in cooperation with its partners in China. “We are extremely happy to benefit from the network of support that our VC investors bring to the table,” said Johnny Lee, iStaging CEO and Founder.
“The funding will reinforce our efforts to develop and promote the best-in-class AR and VR tools for our target markets, added Kevin Basset, iStaging’s Head of Marketing. “The most used technologies are those that complement your daily work. iStaging provides exactly that. As an example, with our VR Maker, real estate agents have everything they need to capture, create, and allow their clients to visualize hundreds of properties virtually before selecting the ones to visit in person. That’s a powerful tool for increasing efficiency and winning sales, and it’s something we’re excited to promote in the U.S., Europe and China.”
iStaging doesn’t just make an AR interior design app, it caters to companies working in the home market, namely furniture makers and real estate agents. Its AR and VR products include a comprehensive set of tools — from platform-centric apps on mobile devices to VR glasses for visualization, enabling businesses to provide their clients with the capability to visualize the end-product in a realistic setting.
As iStaging continues its expansion, VRFocus will report back with the latest details.