Category: ZeroLight

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ZeroLight and StarVR Bring VR Technology to IFA Trade Show

Originally unveiled at London Tech Week, the partnership between ZeroLight and StarVR to deliver commercial applications for virtual reality (VR) technology has been further developed and will be showcasing the improved experience at IFA in Berlin at the beginning of September.

IFA is one of the biggest consumer trade shows in Europe, and is due to take place on 1st-6th September, 2017. Exhibitors from big brands such as Samsung, Epson, Lenovo and Dell are expected, along with smaller, independent companies.

Previous demonstrations of StarVR and ZeroLight’s product involved an ultra high definition automotive VR experience. This experience and the technology that supports it has since been further tweaked and improved for a better experience.

Zerolight Pagani

“The reaction to our efforts at London Tech Week was definitive,” says Francois de Bodinat, Chief Marketing Officer at ZeroLight. “The unification of StarVR’s high-quality hardware and our graphical expertise has delivered a benchmark for visual clarity in the commercial immersive technology sector.”

“IFA will showcase how the combination of ZeroLight and StarVR disrupts the car buying experience. Future car customers will be able to see their exact configuration in unbelievable clarity from a convenient city centre location,” said Guillaume Gouraud, Industry Relations and Business Development Europe for StarVR Corp. “People are in awe when they try StarVR, its visual capability fully immerses people in a stunning car experience. ZeroLight is making full use of StarVR’s ultra-wide field of view and massive pixel count. It’s beyond anything you have seen in real-time in VR.”

Further information and tickets for the IFA Trade Show can be found at the official website.

VRFocus will bring you further information on StarVR and ZeroLight’s VR projects as it becomes available.

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VR Could Improve Car Sales New Research Suggests

Zerolight, a brand visualisation specialist that mainly deals with the automotive industry, has published results of a new research survey looking at how immersive technology such as virtual reality (VR) can aid consumers when purchasing a new car.

The company polled 1000 car buyers across Europe to understand what their feelings were towards VR. 89 percent of those surveyed indicated they would be more likely to proceed to purchase the vehicle after exploring and customising its features using VR, while 44 percent stated they would be ‘very likely’ to do so.

Zerolight Pagani

The study also revealed that 25 percent of consumers expect that VR will be the primary method of being able to customise a new car by 2027.

The survey also highlighted that 79 percent of respondents said that being offered a high-quality VR experience in a dealership would directly influence their perception of brand quality overall, with 50 percent also stating that it would make them more likely to view other vehicles in the range.

Commenting on the results, Joseph Artgole, associate marketing director at ZeroLight, said in a statement: “Modern consumer behaviour is making high quality, immersive brand experiences more and more relevant in today’s automotive marketplace. These results demonstrate that VR and AR offer a unique proposition for consumers, facilitating both brand affinity and conversion potential. Fully immersive, 1:1 experiences increase footfall by giving customers more freedom and flexibility to see and customise their car – making it easier for them to discover their dream vehicle from the very first interaction.”

This continues Zerolight’s on going research into the growing trend of brands utilising VR as a means of marketing. As further studies are conducted VRFocus will bring you the latest results.

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Customers Want To Test New Cars in VR Before Purchase

New research from automotive visualisation company ZeroLight has been conducting an extensive poll of European economies and has uncovered evidence of a growing demand for use of immerse technology such as virtual reality (VR) and augmented reality (AR) in automotive retail.

The main point of the survey was the following statement:
“I would like to see, explore and configure a car to my preference at scale using immersive technology (VR/AR) prior to purchase.”

A massive 85% of respondents agreed with the statement, with only 5% disagreeing. Support for Vr/AR technologies in automotive retail was strongest in the 25-34 age bracket, though all age ranges showing strong support for the statement.

The survey also found that almost two-thirds of the public polled said they would be more likely to visit a dealership if they knew that immersive technology was in place. An example provided was a virtual test drive. 50% of people polled also said that they would be more likely to view more of the dealer’s range of cars if immersive technology such as VR and AR were on offer.

Joseph Artgole, Associate Marketing Director at ZeroLight, said of the results: “We know that customers demand digital-led experiences that offer them complete control over their purchase. What we see here is further validation of VR within the automotive retail space. Immersive technologies offer a perspective that is wholly unique to the medium. Seeing the vehicle in front of you to scale as you create it is truly compelling, driving value at any stage of the customer journey whilst delivering efficiencies for the brand.”

78% of respondents also agrees with the statement: “I would expect to feel a greater sense of connection with a brand when using immersive technologies such as VR/AR versus other mediums.”

“Mediums such as VR & AR allow dealerships to add value and differentiate themselves within the marketplace, creating a new layer of discovery that’s helping to arrest the recent decline in visits from the public.” says Artgole. “If you’re going to deploy a commercial experience designed to be part of a customer journey, you need to allow the customer to naturally formulate an opinion. They need to be able to perceive the product with absolute clarity and react intuitively within the digital space.”

VRFocus will bring you further information on developments within the VR/AR industry as it becomes available.

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StarVR and ZeroLight Showcase New Innovations At London Tech Week

Virtual reality (VR) headset manufacturer StarVR has announced a new partnership with automotive visualisation company ZeroLight and are planning to demonstrate new technology innovations coming from the partnership at VR & AR World, part of London Tech Week.

Part of the demonstration planned by StarVR and ZeroLight will involve an ultra-high definition automotive VR experience and a talk by ZeroLight’s Chief Marketing Officer, Francois de Bodinat and StarVR’s Guillaume Gourard on impact and perceptions of premium commercial VR technology.

“Quality and innovation are the foundation upon which we build our experiences.” says Francois de Bodinat, Chief Marketing Officer at ZeroLight. “The team at Starbreeze and Acer have delivered a headset with a display that can deliver truly high-definition content such as ours, taking the medium forward within enterprise.”

The planned VR automotive experience will allow delegates at VR & AR World to interact with a digital vehicle by wearing StarVR head-mounted display, which can display high-resolution VR images with a 210-degree field of view.

“With StarVR we’re focusing on facilitating premium commercial content creators like ZeroLight with a truly high definition HMD that showcases the full potential of their experiences, inspiring the future of enterprise in VR. We’re excited to be showing the latest R&D with a partner that is powering forward thinking retail concepts within the automotive space.” said Guillaume Gouraud.

VR & AR world will be taking place from 13th-15th June at London’s ExCel Centre as part of London Tech Week. Other speakers planned for the event include Chris Chin of HTC Vive, Evelyn Miralles of NASA, Paul Davies and Connie Miller of Boeing and Karen Harris of IntuDigital. Further information can be found at the official VR & AR World website.

VRFocus will bring you further information on StarVR and other VR innovations as it becomes available.