Category: VRX

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Full VRX 2018 Agenda Released Ahead of December Event

Last month VR Intelligence revealed the full speaker lineup for its upcoming event in San Francisco, the VRX Conference & Expo 2018. Now for those attending in December, the full agenda has now been posted so you can work out a plan of action for the two days.

The first day will be focused on outlining the market trends and key challenges and opportunities in virtual reality (VR) and augmented reality (AR) across enterprise, entertainment, and tech. Attendees will hear from senior business leaders at companies such as HTC Vive, HP, Oculus, Google, Qualcomm, SuperData, Digi-Capital, Unity, Bose, Comcast Ventures, General Motors, Dreamscape Immersive, Lowe’s, The VOID and many more.

While on the second day there will be deep dive insights on both the consumer and business facing VR and AR markets, with case studies and panels looking at how immersive technologies are gaining major traction. Taking part in these sessions will be companies like Merck, Nestle, Jacobs, Cadillac, BASF, Johnson & Johnson, Audi, GE and dozens more on how they’re using immersive technologies for real business improvement.

Day 2 will have its own separate tracks Consumer XR, Enterprise XR, and Startup Development. In the consumer track, for example, entertainment innovators and powerhouses like Paramount, Cloudhead Games, MediaMonks, Felix & Paul, Penrose Studios, Skydance Interactive, Dave & Busters, nDreams, and Digital Domain will discuss how they’re capturing consumer attention across the globe with amazing content.

VRX Europe 2018

Alongside all the talks the event will feature 40 of the latest technological innovations and business solutions from across the industry, including sponsors and exhibitors such as HP, Siemens, ZeroLight, Varjo, Bose, Happy Finish, Qualcomm and many more.

As an event partner VRFocus can offer its readers a 15 percent discount on all ticket types, including full 2-day passes and 1-day start-up passes. To claim your discount, enter the code FOCUS15 when you register at https://events.vr-intelligence.com/vrx/register.php. VRX 2018 will be taking place between 6th – 7th December, for any further updates keep reading VRFocus.

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Full Speaker Line-up Revealed for VRX 2018, 15% Discount Code Inside

VR Intelligence is gearing up for its biggest event of the year, the VRX Conference & Expo 2018 in San Francisco, which is only a few weeks away. Having announced the first batch of speakers in August the organisers have now released the full roster of professionals giving talks.

VRX 2018 gen - Twitter

Taking place from 6th – 7th December, VRX 2018 will feature a massive array of talks and panels over the two days, with 90 experts there to discuss the latest developments and future of virtual reality (VR) and augmented reality (AR).

Just some of the speakers include:

  • Pearly Chen, Chief of Staff to CEO & Director of Vive X, HTC
  • Tim Bates, IT Fellow, Immersive Technologies Strategy, General Motors
  • Steven Kan, Head of Global AR/VR Strategy, Google
  • Curtis Hickman, CCO & Founder, The VOID
  • Timoni West, Director of XR Research, Unity
  • Lee Burrell, Director of BD – Automotive, Engineering & Manufacturing, DHL
  • Ted Schilowitz, Futurist in Residence, Paramount Pictures
  • John Canning, Executive Producer, Digital Domain
  • Connor McCollough, Product Architect, Innovation & Business Transformation, GE Power
  • Denny Unger, CEO, Cloudhead Games
  • Jennifer Magee-Cooke, Head of Production, Dreamscape Immersive
  • Andy Mathis, Head of Partnerships, Oculus
  • Christine Koppinger, Global AR/VR Innovation Lead, Nestlé

For 2018 the event challenges its guests to take a step back from the hype around XR and get to the core of what’s really happening in the industry; where the biggest opportunities lie and what’s really holding immersive tech back from greater adoption.

VRX Europe 2018

Alongside all the talks the event will feature 40 of the latest technological innovations and business solutions from across the industry, including sponsors and exhibitors such as HP, Siemens, ZeroLight, Varjo, Bose, Happy Finish, Qualcomm and many more.

As an event partner VRFocus is able to give its readers a 15 percent discount on all ticket types, including full 2-day passes and 1-day start-up passes. To claim your discount, enter the code FOCUS15 when you register at https://events.vr-intelligence.com/vrx/register.php. For any further updates ahead of the VRX 2018 opening its doors, keep reading VRFocus.

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VRX: Where Are Investors Placing Their Bets In VR And AR?

VRX: Where Are Investors Placing Their Bets In VR And AR?

From media hype to marketing talk, it’s easy to get lost in what’s really happening in XR. On one hand, the barriers to entry are dropping with every technological innovation and XR applications are making waves in enterprise.

On the other, perceived lack of mass consumer adoption is causing some to hold back their efforts, as the industry cautiously navigates the heightened expectations. In such uncertain times, the necessity for companies to understand where and when to invest their resources is becoming increasingly important.

So where are the investors putting their money? Where are the analysts seeing the demand? What do the numbers really tell us?

On Wednesday October 24, VRX hosts a webinar with investors and analysts from HP Tech Ventures, Boost VC and SuperData, to look at where the real opportunities and gaps are to exploit. Putting hype aside to focus on the market realities of immersive reality, the panel of experts will dive deep into the data to decipher what’s real, what’s hype and what the future of XR really looks like.

See full details and register for this free XR market opportunities webinar here

XR decision-makers around the world are pondering many of the same questions, which the webinar will explore – such as:

  • Where is the primary market demand for new XR tech, solutions and experiences?
  • Where’s the majority of investment going – and why?
  • What’s stopping XR advancing as quickly as it could be – and what opportunities does this provide?

Panelists on the webinar feature the people who dedicate their work to understanding where the smart money is going in XR and what real challenges and opportunities are facing the industry.

  • Angelo Del-Priore, Partner, HP Tech Ventures
  • Maddie Callander, Director of Operations, Boost VC
  • Stephanie Llamas, VP of Strategy and Head of XR, SuperData

Discussion chaired by: Amy Peck, Founder & CEO, EndeavorVR

Register for this free XR market webinar here. It’s on Wednesday October 24 @ 10am PT – and if you can’t join live, register now to receive the recordings later.

Disclosure: This is partner content that has been produced in conjunction with VRX and VR Intelligence. UploadVR is a media partner for the event. 

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First Speakers Announced for VRX 2018 in December

Last month VR Intelligence held a free webinar featuring Google, HTC and SuperData to discuss the latest trends, current challenges and biggest opportunities in virtual reality (VR) and augmented reality (AR). In December is the organisations main event, the VRX Conference & Expo in San Francisco, and today the first batch of speakers has been announced. 

VRX 2018 Launch Twitter

With an agenda that aims to cover both consumer and enterprise VR, including gaming, film, TV, AEC, automotive, manufacturing, retail, healthcare and beyond, the line-up includes senior execs from Google, HTC, Microsoft, General Motors, Paramount Pictures, HP, Survios, Nestlé and DHL, with many more to be announced.

“In the four years we’ve been running the VRX event, XR has moved forward tremendously. But at the same time, the hype around immersive tech has been crazy, with massive expectations and predictions often clouding what’s really happening,” said VRX lead organizer, Pete Carkeek in a statement. “In order to be clear on where the real challenges and opportunities lie, we need to be clear on what’s real and what’s hype. So, alongside our key industry partners and the world’s leading experts, we’ll be aiming to filter through the noise and really push XR closer to its full potential.”

Now in its fourth year VRX 2018 isn’t just about talks and panels discussing the latest trends and whats going to happen in the future. The expo will feature the likes of Diamond Sponsors HP plus Siemens, Zerolight, Almalence and over 40 other immersive tech companies showcasing the latest tech and content solutions to attendees.

VRX Europe 2018

VRX 2018 will take place from 6th – 7th December 2018, Hilton Union Square, San Francisco. Early rate tickets are still available for a limited time on the main website and this year will also see greater opportunities for start-ups, with 1-day startup passes offering a full-day track on investments, scaling and building towards success. VRFocus will continue its coverage of VRX 2018, reporting back with any further updates.

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Vive, Google, Microsoft And More To Talk At VRX 2018

Vive, Google, Microsoft And More To Talk At VRX 2018

Big speakers are being lined up for December’s VRX conference and expo in San Francisco.

The first batch of speakers, revealed this week, include Vinay Narayan; Vice President of Product and Operations at HTC Vive, Steven Kan; Head of Global Strategy for AR and VR at Google and Mike Pell; Envisioneer at Microsoft Garage. They’ll feature across two days of talks, panels and workshops that cover the entire immersive industry, including both commercial and enterprise VR and AR.

Talks at this year’s show include a deep dive on VR’s performance in 2018, combining VR and AI for true immersion, social VR and a look at ethics and privacy in the industry. There’s also set to be an expo hall where new experiences will be on display.

Other speakers at the event will be representing companies like Paramount, Survios, Superdata, HP, Audi and nDreams. Limited early-bird tickets, starting at $999, are available now. Start-ups can also apply for a $399 one-day pass for specific tracks.

Overall VRX is set to feature over 90 speakers from the world or VR and AR. It’s running at the Hitlon Union Square on December 6th + 7th.

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Google, HTC and SuperData to Discuss Current State of VR & AR in Free Webinar

Twice a year VR Intelligence holds its flagship VRX events, one in San Francisco during December and VRX Europe in May. Occasionally the company holds small events concerning virtual reality (VR) and augmented reality (AR) technologies, one of which will be taking place next week featuring Google, HTC and SuperData.

VRX Webinar

The free webinar will see representatives from Google, HTC and SuperData, discuss the latest trends, current challenges and biggest opportunities in VR and AR. They are Vinay Narayan, Vice President, Product and Operations (Americas), HTC Vive; Steven Kan, Head of Global Strategy, AR and VR, Google; and Stephanie Llamas, VP of Strategy and Head of XR, SuperData Research. The webinar will be moderated by Amy Peck, Founder & CEO, EndeavorVR.

There have been a lot of highs and lows of the past 12 months which the group will discuss. From more aggressive sales tactics which has seen VR hardware prices dropped and sales increase, to the increased uptake of AR by developers thanks to open platform releases of ARKit and ARCore.

On the flip side user adoption is still low which is a concern for developers looking to make a profit. CCP Games, an early adopter of VR and one of the most high profile thanks to multiplayer title EVE: Valkyrie made a shock announcement in 2017 that saw the studio leave VR development and close studios.

If you want to check it out the webinar will take place on 19th July at 11am PDT/ 7pm BST. To register for the one hour webinar you’ll need to register here.

Last month saw the final speakers confirmed for the VRX Immersive Enterprise conference, designed for senior business leaders from across the immersive tech industry to come together and focus on opportunities and challenges in enterprise companies. As for the main VRX 2018 event, that’ll take place from 6th-7th December, 2018 at San Francisco. Super Early Bird tickets are still currently available on the official website.

For any further updates from VR Intelligence on future events, keep reading VRFocus.

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Final Speakers announced for VRX Immersive Enterprise

Though most of the focus has been on E3 2018, its important to remember that there are other events coming up that are also worth your attention. VRX Immersive Enterprise is coming up fast, and the organisers have just revealed what the final line up of featured speakers will be.

The VRX series of events was launched back in 2015, and was created to focus on strategic business and tech opportunities in immersive technology. The VRX Immersive Enterprise even will focus on opportunities and challenges in enterprise companies.

Designed for senior business leaders from across the immersive tech industry, the event will include:

  • High-level industry outlook and future thinking sessions on Day 1, from business leaders, strategists, innovators, investors and analysts
  • Real Business case studies on Day 2; across industry, in communication & collaboration, training & simulation, design & visualization, sales & marketing
  • A full-scale expo and demo area featuring the latest technology, content innovations and solutions from 20 leading VR & AR brands, studios, tech and solution providers

The event is set to include the immersive tech leads from several well-known companies and brands, including GM, Lowe’s Johnson & Johnson, Ford, Oculus, Cadillac, Audi, Wayfair, HTC Vive and Lockheed Martin, among others.

“As VR, AR and immersive technologies continue to improve and innovate, our ongoing dialogue with the industry showed us the growing demand from within enterprise,” says Conference Producer at VR Intelligence, Pete Carkeek. “Our goal is to deliver quality content and insight for immersive tech leads across industry, with real case studies from those leading the way, in an exclusive networking & learning environment.”

The full line-up of features speakers, along with information on how to purchase tickets for the event can be found on the VR Intelligence website.

For future news on upcoming VR and AR events, keep checking back with VRFocus.

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New Report Shows Long-Term Improvements in AR Opportunities

VR Intelligence has been working on a new report into how immersive technology is changing business. The company has teamed up with research firm SuperData and the UK Department of International Trade to produce a white paper on the rise of virtual reality (VR), augmented reality (AR) and mixed reality (AR).

The report indicates that at present, there is considerable demand for VR solutions and products in enterprise, particularly for applications in healthcare, education, manufacturing and retail. These areas currently make up 70% of immersive tech research, according to the report.

Furthermore, the report predicts that use of VR will continue to rise through until 2020, though projections indicate that MR and AR technologies will be growing at an even faster rate through the projected time period.

The report writers conducted extensive interviews and use-case studies with leading industry figures such as Intel, McLaren Automotive and Heatherwick Studios to gather data about how immersive technology is being used and developed within an enterprise setting.

“A year ago, VR was perhaps perceived as more of a novelty that we were experimenting with. Now, the

exec team and the directors at McLaren can see that VR has become a fundamental part of the design process; and at the other end of the vehicle design journey, a great customer experience too.” Mark Roberts, McLaren

“We started using VR first as a presentation tool for our clients. However, quite quickly we realized that we could use it in our design process.” Ondrej Tichy, Heatherwick Studios

“Augmented reality is going to mature and be a big component of the business landscape eventually.” Frank Soqui, Intel

The full report can be downloaded from the VR Intelligence website.

VRFocus will continue to report on developments within the VR/AR/MR sectors.

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VRX and VRIntelligence Produce Report On Interactivity in VR

Researching to virtual reality (VR) is a growing area. We have already seen business and academic research into the impact of immersive technologies such as VR, including research done by IBM. VRX, one of the business-to-business events dedicated to VR has also been involved with the production of a report centred around VR technology.

The white paper, titled The Role of Interactivity in VR Game Development was created by VR Intelligence and the UK Department of International Trade in conjunction with VRX. The report’s aim was to take an in-depth look at the opportunities and challenges in creating a sense of physical presence and interactivity in VR.

The report features contributions from several representatives of well-known companies and brands, such as Tam Armstrong of Polyarc, Pablo Fraile of ARM, Rob Whitehead of Improbable, Jennifer Chavarria of Kite & Lightning and Simon Harris of Supermassive Games.

Key points explored in the paper include; How to best create presence in VR and why interactivity is the key to that, what can be done to increase character and object interaction and take advantage of new technology such as eye tracking and how important audio is to enhancing interactivity.

The paper can be downloaded for free from the VR Intelligence website.

This year’s VRX conference is due to take place on 7th-8th December, 2017 at the Marriot Marquis in San Francisco. Further information can be found on the official VRX website.

VRFocus will continue to bring you news on research into VR and immersive technologies.

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Speakers for VRX 2017 Announced

VRX will be returning to San Francisco for its third year of operation as preparation for its third event kick into high gear with the announcement of the list of featured speakers that are expected to attend the event.

The VRX event attracts attendees covering a broad spectrum of disciplines from within the wider virtual reality (VR) industry, covering areas such as videogames, broadcasting, film, automotive, engineering, architecture, healthcare, tourism and marketing among others. This year’s event is set to feature speakers from well-known business names such as Google, Sony, Epic Games, Oculus, CCP Games, IMAX, Lockheed Martin and others.

Organisers VR Intelligence have released a list of speakers who will be delivering talks during the event, with others still to be announced:

  • Rikard Steiber, President Viveport and SVP Virtual Reality, HTC
  • Ted Schilowitz, Futurist, 20th Century Fox
  • Maureen Fan, CEO, Baobab Studios
  • Denny Unger, CEO, Cloudhead Games
  • Chaki Ng, Head of Viacom NEXT,Viacom
  • Ryan Horrigan, Chief Content Officer, Felix & Paul Studios
  • Tony Parisi, Global Head of VR/AR, Unity Technologies
  • Drew Larner, COO, Within
  • Vicki Ferguson, Programming Team Lead, Virtual RealityUbisoft
  • Tommy Palm, CEO, Resolution Games
  • Marcus Kühne , Strategy Lead, Immersive Techologies, AUDI
  • Christine Cattano, Global Head of VR, Framestore
  • Patrick Dahms, Advanced Technical Artist (VR), BMW
  • Philip Rosedale, CEO, High Fidelity
  • Solomon Rogers, Founder, REWIND
  • Dan Ferguson, Co-Founder / EVP Digital Interactive Strategy, Groove JonesIntel
  • Iffat Mai, Practice Application Development Leader, Perkins+Will
  • Tim Merel, Managing Director, Digi-Capital

“With so many VR events out there, we’ve always tried to position VRX as the place where business gets done”, says Pete Carkeek, MD at VR Intelligence. “As the hype cycle goes through its process, we make sure our content addresses the most important issues in how to ride the wave, build business, reach customers and realize the massive potential that the industry and technology holds.”

VRX 2017 will take place on 7-8th December, 2017 at the Marriot Marquis in San Francisco. Futher information and tickets can be found at the official VRX Website.

VRFocus will bring you further information on VRX 2017 as it becomes available.