Time relaunches Life — in VR
Time Inc., the publisher of the iconic Life magazine that closed in 1972, is relaunching the title — in virtual reality. The new Life VR features immersive storytelling, the company said in its announcement last...
Proto Awards will celebrate VR experiences Oct. 8
The Proto Awards gala will be held in Hollywood on October 8, and the list of nominees has been announced. Categories include Most Transportive Experience, Best Game, Best Music Experience, Best Social Experience, Best Mobile Experience, Best Interaction Design, Most Innovative, Best...
Sketchfab announces $2,500 3D building contest
Sketchfab is calling on 3D creators to re-create iconic scenes from movies and is giving away two Oculus Rifts, among other prizes, to the best creations. The contest deadline is October 13, and the...
Attend Harvard’s CS50 classes in VR
The first lecture of Harvard’s CS50 introductory programming class, can now be viewed as a 360-degree video. It was filmed using the professional-level Nokia OZO VR camera, which costs around $45,000. This is the first time...
Daydream VR platform now open to developers
Google’s Daydream virtual reality platform is now open to the public. The Daydream software development kit came out of beta, the company announced Thursday. The kit, available here for Android, has native Unity integration...
VR ads improve brand recall 28-fold
People watching 360-degree videos recalled the brands mentioned 28 times more than in traditional ads, according to a new report by Nielsen. Recall of 360-degree content in general was eight times higher, and consumers were three...
VR ad platforms now offer analytics
Virtual reality ad platforms continue to evolve, with vendors now offering analytics for advertisements placed inside 360-degree videos, virtual reality games, and other virtual experiences. Vendors are also trying to make the ads less...
AltspaceVR zeros in on social virtual reality
The social virtual reality platform AltspaceVR is doubling down on the social aspect, with interface changes designed to make it easier for people to get together. Previously, AltspaceVR — like many virtual environments —...
IMAX VR rollout to begin this year
IMAX will begin its virtual reality roll-out as early as the end of this year, IMAX Entertainment CEO Greg Foster said at a conference in Los Angeles this Wednesday. Moviegoers will be able to purchase bundled...
Mixed reality studio with gesture recognition launched in Europe
VR VISIO, a Poland-based indie virtual reality studio, has opened a mixed reality studio — the first of its kind in Europe to be able to record live videos in virtual 3D spaces during...