StarVR and ZeroLight Showcase New Innovations At London Tech Week

Virtual reality (VR) headset manufacturer StarVR has announced a new partnership with automotive visualisation company ZeroLight and are planning to demonstrate new technology innovations coming from the partnership at VR & AR World, part of London Tech Week.

Part of the demonstration planned by StarVR and ZeroLight will involve an ultra-high definition automotive VR experience and a talk by ZeroLight’s Chief Marketing Officer, Francois de Bodinat and StarVR’s Guillaume Gourard on impact and perceptions of premium commercial VR technology.

“Quality and innovation are the foundation upon which we build our experiences.” says Francois de Bodinat, Chief Marketing Officer at ZeroLight. “The team at Starbreeze and Acer have delivered a headset with a display that can deliver truly high-definition content such as ours, taking the medium forward within enterprise.”

The planned VR automotive experience will allow delegates at VR & AR World to interact with a digital vehicle by wearing StarVR head-mounted display, which can display high-resolution VR images with a 210-degree field of view.

“With StarVR we’re focusing on facilitating premium commercial content creators like ZeroLight with a truly high definition HMD that showcases the full potential of their experiences, inspiring the future of enterprise in VR. We’re excited to be showing the latest R&D with a partner that is powering forward thinking retail concepts within the automotive space.” said Guillaume Gouraud.

VR & AR world will be taking place from 13th-15th June at London’s ExCel Centre as part of London Tech Week. Other speakers planned for the event include Chris Chin of HTC Vive, Evelyn Miralles of NASA, Paul Davies and Connie Miller of Boeing and Karen Harris of IntuDigital. Further information can be found at the official VR & AR World website.

VRFocus will bring you further information on StarVR and other VR innovations as it becomes available.

Toyota C-HR VR Experience to be Showcased at VR & AR World

Taking place in London, UK next week is the VR & AR World, a two day event featuring speakers from sectors such as technology manufacturers, broadcasters, investors, hardware and software developers, retail, design, healthcare, construction and more. In attendance will be ZeroLight and Toyota, confirming today that the C-HR virtual reality (VR) experience will be on display.

First shown in Hungry then most recently at the Paris Motor Show the C-HR VR Experience was created to allow visitors to digitally discover and personalise the vehicle ahead of release, enabling them to walk around, configure, open the doors/boot and virtually sit inside the vehicle. Toyota will also be conducting a tour of the UK this month with the new vehicle.

Toyota-C-HR

ZeroLight CMO Francois de Bodinat will be making a presentation at the event discussing the importance of VR within the wider digitisation movement and its application during a products life cycle. After de Bodinat’s presentation a panel will be will be held discussing the impact of immersive technology on the automotive industry.

“Virtual Reality offers a highly immersive experience that completely engages and excites customers” said Darren Jobling, ZeroLight CEO. “Toyota are utilising this technology in a unique way, providing people with an opportunity to discover and influence their new crossover ahead of its worldwide release.”

Earlier today VRFocus reported on Roto VR, a company making a motorised revolving chair that’ll aims to make VR even more immersive whilst reducing simulator sickness. The Roto VR will be on display at VR & AR World during the two day event.

VR & AR World is being held at ExCel London on 19th – 20th October 2016, and for all the latest VR event details keep reading VRFocus.