4 Surprising Ways COVID-19 Has Forced the World to Innovate

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Digital transformation is a conversation that is and was taking place before COVID-19. Businesses wanted to know how to become more competitive, reactive, and efficient, and how services for users can be improved. McKinsey’s global survey of 889 executives reported that COVID-19 certainly accelerated digital transformation by several years in some sectors. Many of these changes are expected to remain in place long-term.

Here, we take a look at the top COVID-19 tech trends and how they will remain part of our lives in the future, post-pandemic.

Qualcomm XR1 AR Reference Design
Image credit: Spatial

Are remote working and virtual reality training the future?

Remote working was clearly one of the biggest COVID-19 tech trends. The number of people remote working took a quantum leap as we were forced to stay in our homes and continue working as normal where possible.

Hybrid office and remote working models are likely to continue following the pandemic. The pandemic has disrupted cultural and technological barriers that prevented working from home in the past, creating a social shift in workplace expectations. McKinsey predicts that over 20 per cent of the global workforce could be working remotely three to five days a week. This would have a significant impact on local economies, transportation, and general spending.

Virtual training took precedence in the education and corporate world, with the widespread adoption of online activity fuelling this. While some may be concerned about effectively emulating an in-person learning experience when training remotely, virtual reality training can deliver exactly that. Virtual reality training helps to create a live, synchronous virtual environment and has been used in healthcare and medicine, engineering and auto manufacturers, and many more industries.

A report from PwC in 2020 forecasted that around 23.5 million jobs across the world will be using augmented and virtual reality by 2030 for training, meetings, and customer service. Virtual reality is cost-effective, practical, and a safe place to learn new skills.

Contactless payments

The COVID-19 pandemic changed how we pay for things. The Centers for Disease Control and Prevention (CDC)  recommended that we avoid cash and use contactless. Contactless payment has been a popular option for many years and has now become the preferred way to pay for the majority. So much so that research has reported that 54 per cent of shoppers would change to a retailer that provided contactless payment.

From start to finish, this technology has gone more mainstream, with mobile and contactless payments becoming the norm. It is predicted that this will become the standard method to pay, with faster, convenient, and secure checkouts that will dictate consumer behaviours.

Wander - Travel
Image credit: Wander

Virtual reality tourism

The concept of virtual reality tourism would’ve likely been a futuristic one. Nobody would have ever predicted we would be staying in our own countries all year with airline companies struggling to stay afloat. That’s leaving plenty of us frustrated with a holiday itch to scratch. More and more of us are turning to virtual reality to relieve this demand for travel.

Virtual reality travel experiences are possible through headsets that give users realistic access to places like Antarctica and the pyramids in Egypt. Currently, virtual reality is used to help travellers decide where they want to go. It allows customers to take 360-degree tours of resorts, directly book their flights, and choose seats on planes, and specific hotel rooms at home.

The world needs sustainable tourism, and this is becoming a viable option to cut down emissions. This can also help preserve historic sites that are being damaged through mass tourism. Although virtual reality tourism isn’t intended to replace the experience of real-world travelling, it can help keep interest alive in locations abroad.

3D printing and laser scanning

Logistics and supply chains have been disrupted during COVID-19, resulting in shortages of goods. 3D printing has been adopted rapidly in many instances during the COVID-19 pandemic, with factories manufacturing on-demand resources for essential services like personal protective equipment and ventilators for healthcare.

The market study firm CONTEXT commented: “The demands made of printers in all price ranges increased as they were used to create pandemic-related items ranging from PPE to nasopharyngeal swabs.

“While this could not fully compensate for lost demand from closed markets (such as consumer products, education, and the dental and automotive industries), it clearly demonstrated the flexibility of the technology, showing how it can be leveraged to help overcome supply-chain disruptions and could, in future, be so used across many industries.”

The flexibility of 3D printing shows the value this can hold across industries. It allowed organisations to act quicker than other manufacturing technologies in the production process, removing the need to rely on complex supply chains that were disrupted. It would be a wise investment for the future.

COVID-19 has innovated tech in many different ways. It has changed everything from the way we do mundane things like pay for goods to how essential services are facilitated through specialist 3D printing equipment.

Travel World VR app Arrives When Travelling Isn’t an Option

Travel World VR

The coronavirus (COVID-19) pandemic has had a serious effect on many industries, tourism being one of the major ones. Restrictions are slowly beginning to ease but there’s still a way to go until you can safely jet off to a foreign location for a holiday. Those hankering for somewhere other than the four walls of their home then the new Travel World VR app might just help.

Travel World VR

Travel World VR is a New Jersey-based company which specialised in sales and marketing for travel agents, resorts, cruise lines and other tourist attractions. It did this by creating 360-degree videos for a clients customer to immerse themselves at a particular location before buying.

Now Travel World VR is bringing its expertise to the home market, allowing mobile users to enjoy 50 immersive experiences with more being added each week. As the app is free for iOS and Android devices viewers can either scroll around the video with their finger, move the phone around as if looking through a windowpane or drop their phone into a headset for a more immersive viewing experience.

While this time of virtual reality (VR) content had its heyday 2-3 years ago thanks to Gear VR and Google Cardboard, most of the major VR players have left this sector behind. Those that do want a cardboard headset they are still available, you can even get a free one through the Travel World VR app.

Travel World VR

Cardboard headsets might not be the go-to choice for instant VR anymore but 360-degree video content still offers a useful marketing tool for companies looking to promote destinations. That ‘try-before-you-buy’ experience can be a powerful selling tool, giving a small taste of that desired location.

Weirdly, now might be the best time for this type of app. While everyone’s movement is restricted there’s going to be a growing desire to head somewhere at the soonest opportunity and software like Travel World VR will help feed that further.

As the travel industry gets back on its feet and once again employs VR as another tool in its arsenal, VRFocus will keep you updated with all the latest announcements.

Zen Universe Is A Hyper-Realistic VR Tourism App Coming This Month To PC VR

Virtual reality is a great platform for video games and staying active without leaving the house, but it also has immense potential for virtual tourism and that’s where Zen Universe hopes to plan its flag.

Some of the most amazing and most breathtaking moments I’ve had in VR are a result of high-resolution 360 photos, videos, or super-realistic 3D interactive content. Rather than just being a collection of static 360 photos or videos without depth, these are actual environments you can walk around created in Unreal Engine and many of them are based on actual real world locations.

“Whether it’s the most famous landmarks you’ve never dreamt of visiting or places of fiction you’ve always dreamt of going to, the power of virtual reality will take you there.” reads the Steam Early Acces page. “Our state-of-the-art technology raises the industry bar in realism, entertainment, and interactivity. Explore the many worlds of ZenArt VR to marvel, relax, learn or play.”

While you’re exploring worlds the virtual guides help and guide you as your explore and each world even has a fully realized day & night cycle with shifting lighting.

The Early Access launch will include two of the four planned locations: Tales of the Rocks, which is an ancient forest and Olympus: Home of the Gods. If you get it in Early Access, you’ll get the next two destinations for free when it fully releases. It’s planned to be in Early Access until fall 2020. When it fully releases, the price will double.

According to the Steam page, VR support is only currently officially available for Oculus Rift headsets. Zen Universe releases May 13th, 2020. Let us know what you think down in the comments below!

The post Zen Universe Is A Hyper-Realistic VR Tourism App Coming This Month To PC VR appeared first on UploadVR.

Explore A Slice of Spanish History in Virtual Segovia Later This Year

Nestled near the heart of Spain, northwest of Madrid is the historic city of Segovia. With a rich architectural legacy stretching back centuries it’s filled with well-preserved examples of ancient engineering, such as the iconic Roman aqueduct with its 160 arches. So the Tourism Department of the Town Hall of Segovia has enlisted the help of marketing and production company Sputnik7 to create interactive digital replicas of the city’s main historical locations for the world to see.

Real Casa de Moneda - Sputnik7

Sputnik7 specialises in creating virtual experiences involving art, history and culture, with the Virtual Segovia project to generate global visibility for Segovia’s heritage sites, starting with the Real Casa de Moneda. This was choosen thanks to its rich history. Built by Felipe II in 1583, the Royal Mint was an innovative coin factory in Spain and the first property of the crown, recognized as one of the oldest examples of industrial architecture in Europe.

“This project is a great example of how technology can be put at the service of history, which is especially appropriate in the case of the Real Casa de Moneda, since it was always characterized by housing the most advanced technology,” said Claudia de Santos Borreguero, Councilor for Heritage and Tourism at Segovia City Council in a statement.

High-resolution images of the property using drones and high-end DLSR cameras has been completed with Sputnik7 estimating that the entire development process will be completed by the end of April 2020. Once finished you’ll be able to view the location via an interactive 3D map with a guided tour for iOS and Android devices, while Oculus Rift and Oculus Quest users will be able to explore the mint in greater detail. Virtual Segovia will be free no matter which platform it is on.

Real Casa de Moneda screenshot

The project will then move onto Segovia’s other landmarks including The Cathedral of Segovia, completed in 1615, and The Alcazar of Segovia, a distinctive castle declared a World Heritage Site by Unesco in 1985. Work is expected to start on the former in Q2 with the latter starting in Q4 2020.

VRFocus will continue its coverage of the project and the latest VR use cases in tourism.

Developers Look To Make Helsinki the Virtual Capital of the World

A group of developers will soon be arriving in Helsinki with the intention of creating a virtual city experience in co-operation with virtual reality (VR) studio Zoan.

The results of the project, called ‘Virtual Capital of the World’ is planned to be revealed at the start-up and technology event Slush in December, 2018. The final product will be showcased on a VR headset manufactured by Helsinki-based VR company Varjo.

The initial concept for the project was developed by VR studio Zoan, which will also be administering the work of the development team. Several videogame developers and publishers, including Ubisoft and Supermassive Games are sending representatives to get involved in the project, aiming to fine-tune the virtual experience and ensure it is as realistic as possible.

“Our goal is to come up with the world’s most realistic VR experience. The soundscape and the visual quality are important factors in reaching a realistic mood, when the reference point consists of existing environments. The latter is emphasised, as Varjo’s VR headset offers an exceptionally high resolution. Only a skilled 3D artist is able to make, for example, realistic water or a wooden surface”, says Zoan CEO and founder Miikka Rosendahl about the reasons for the visit of the international top developers.

The plan is for the virtual Helsinki to be made available in 2019 worldwide, as a location-based VR experience in public spaces and arcades as well as VR stores for VR headsets.

“Helsinki wants to be the city in the world that best capitalises on digitalisation and the city is already a significant centre for startup culture and AR/VR development. At its best, digitalisation is increasingly successful services for the citizens and a better Helsinki experience for tourists. A virtual experience representing top quality is a good example of how Helsinki can be sensed in a new way”, says Helsinki Mayor Jan Vapaavuori.

For future coverage of new developments in VR, keep checking back with VRFocus.

Take A Tour Through Lexington in Augmented Reality

The travel industry is one of several industries that have turned to immersive technology such as virtual reality (VR) and augmented reality (AR) in order to showcase what various destinations have to offer. Now the tourism agency for Lexington in Kentucky, VisitLEX is using an AR app to show off its historic downtown area.

The VisitLEX Experience App uses AR to create an interactive walking tour, as well as a scavenger hunt that covers the downtown area.

Both visitors and residents are being encouraged to download the app, which lets users begin the tour by visiting the VisitLEX office, which is located in the old courthouse, which in itself is a historic location.

The app then guides users through the downtown area, providing historical facts that appears as an overlay over the real world environment. Selected images and murals will be brought to life by the app, such as a larger-than-life mural of Abraham Lincoln.

Along the journey through Lexington downtown, users can ‘collect’ blue horses at each stop, which provide users with rewards for the experience. At the end of the tour, a message will appear in the app that tells a user to go and claim a reward at the final stop – the Visitors Centre. The rewards vary, but will include items such as a word-cloud t-shirt which has various words on it that relate to horses and horse riding, a popular souvenir item at the Visitors Centre.

The Vice President for marketing, Gathan Borden, said: “Visitors are looking to experience a destination like a local through interactive experiences like walking tours and scavenger hunts.”

There are ten total stops on the tour, from the Lyric Theatre to the Lexington Opera House and the Mary Todd Lincoln house. The entire tour takes roughly an hour.

The app can be downloaded from the Apple App Store. For future coverage of new AR apps, keep checking back with VRFocus.

TravelNevada’s 360-Degree Video Advert Campaign Has Been A Success

The Nevada state tourism board has announced that their TravelNevada’s 360-degree video advert campaign has scored high on engagement metrics. The campaign mantra of “Don’t Fence Me In”, which emphasizes the Nevada state of mind around adventure and exciting stories fits perfectly with the success of the campaign. The campaign gives users a complete 360-degree view of friends kayaking, hiking, and enjoying the adventure to be had in Nevada.

TravelNevada

Compared to the standard media adverts in the travel sector, which typically have ~0.15% CTRs according to Google’s Rich Media Gallery benchmarks, the 360-degree video campaign saw a 1% CTR. Additionally, users spent on average 60 seconds with the content which shows that users were interested in the advert compared to other media.

In launching the campaign, TravelNevada and its agency Fahlgren Mortine were looking for a way to visually wow and excite travelers about all the outdoors activities and hidden gems Nevada has to offer while doing so in an engaging way. TravelNevada had to overcome steep competition from other outdoor and adventure travel destinations and was keen to find a way to differentiate itself and tell a uniquely Nevada story. This is what the board turned to 360-degree and virtual reality (VR) content.

TravelNevada

The video provides users with the chance to actively explore the friends’ adventures like hiking, kayaking, and even enjoying a few drinks at popular local bars. By using the 360-degree format TravelNevada was able to put viewers right into the heart of the moment and immerse them within the emotions and fun while virtually transporting them into plenty of fun activities.

To create this content TravelNevada turned to OmniVirt, a VR and augmented reality (AR) advertising platform founded by former Google and YouTube employees. By taking the 360-degree content and then distributing across relevant properties including Expedia, Condé Nast Traveler, The New York Times, and more, OmniVirt was able to get the campaign into the hands of many.

Following the success of the current 360-degree campaign, TravelNevada plans to continue the campaign and add more proof to the power of 360-degree adverts. As this happens, VRFocus will be sure to bring you all the latest so stay tuned for more.

Virtual Reality Street Museum Opens in Ayutthaya

In celebration of 130 years of official diplomatic relations, Japan and Thailand have created a virtual reality (VR) street museum.

Japanese Village in Ayutthaya Thailand 01

The VR street museum is set up in the Japanese village in Ayutthata province, in the exhibition hall next to the Chao Phraya River. By using an immersive VR theater complete with the latest VR Scope technology, visitors are able to enjoy a full 360-degree view of the historic Japanese village in Ayutthaya. The experiential showcase will provide historic information about Ayutthaya, the Japanese village and the role it played along with history on the international fabric of society during the peak of the Ayutthaya period.

Mr. Yuthasak Supasorn, Governor of the Tourism Authority of Thailand (TAT), commented on the project by saying: “TAT joined the Thai-Japan Association, Japan Chamber of Commerce Bangkok, and 20 leading Thai and Japanese organisations to deepen the meaningful relationship between the two countries. Ayutthaya is one of Thailand’s most visited destinations, with both Thais and international guests appreciating the rich tapestry of Thai heritage that is brought to life in the area. The Virtual Reality Street Museum at the Japanese Village will be a valuable addition to this, by bringing history into the 21st century.” 

Japanese Village in Ayutthaya Thailand 02

Thanks to the technology being used, viewers will be treated to a stunning experience by the means of a 96 million pixel resolution display, that depicts the naval trade journey of Yamada Nagamasa that established the relationship with the 17th century Siamese Kingdom. It was this journey that laid the foundations of the relationship that still stands today between these two nations.

Visitors to the Street Museum will be able to scan a QR code with their device and enjoy the vast landscape of the Japanese village both today and from the 17th century. The TAT is also supporting the VR street museum further by providing a glimpse into the Ayutthaya way of life. This includes an experiential market where visitors can enjoy Ayutthaya culinary inspired by recipes of the renowned Thaothongkeepma (Marie Guimar) – who was a cook in the court of King Narai the Great; such as, Thong Yip, Thong Yot, and Foi Thong.

The VR street museum is currently open allowing all visitors and tourists a chance to look back in history and experience it through the means of VR.

For more stories like this, keep reading VRFocus.