This Week In VR Sport: Intel Are Thinking About The Future

The mood might very well be games bsed at the moment with this year’s Electronic Extertainment Expo, better known as E3, around the corner.  But that doesn’t mean there is one sports story relating to virtual reality (VR) and augmented reality (AR) to satiate your interest. So let’s look at what has occurred this week.

Intel Are Thinking About The Future

You may recall the end of last month, when Intel revealed they would be putting dedicated VR zones around The Oval and Edgebaston cricket grounds where cricket fans will be able to don a HTC Vive VR headset and try out their batting skills against a virtual bowler, with a full screen of stats after each virtual stroke to show the users how they did. However that’s their own connection to sport VR in recent times.

Over in California at the Code Conference Intel’s Brian Krzanich, the company’s Chief Executive Officer was questioned on the topic as part of an on-stage interview session.

“We’re both working at the component level – we’ve built and open sourced headsets all built on Intel technology that’s powered by best PC’s, typically, today.” He said, of the company’s work in both AR and VR. “So we design CPUs and graphics to support that.”

Krzanich however pointed to Intel’s newly announced deal with Major League Baseball (MLB). “We think again we’re unique in our ability to the high-grade computing required to bring virtual reality.” Giving an example from the SuperBowl, which itself was broadcast in VR this year. Krzanich spoke of an apparent in-helmet camera view from Quarterback Tom Brady. “They showed the player view from inside his helmet of the downfield and what he saw…. They showed truly what the field looked like. That was us. Intel.”

“We had approximately 50 hi-definition cameras up right around the box level of that stadium. All going back to a massive server complex that then stitches everything together in what we call a voxel – a volumetric pixel. We build billions of that cube real-time.”

That digital representation of the area then allowed Intel to show a viewpoint from a voxel representative to Brady’s eye-level, meaning that people could see exactly the player’s viewpoint. Alternatively it could produce any viewpoint desired by an broadcast producer, or ultimately a full surrounding view for base don the viewer’s choice. Krzanich said Intel was bringing this technology to the MLB but also to football in Spain’s La Liga and England’s Premier League. With Intel providing a platform agnostic weekly highlight in VR.

Krzanich admitted he believed things would start off slow but the potential was there there, much like as was seen with the Internet, which he gave as an example for which things like sport helped drive adoption and development.

VRFocus will bring you more news on the developments of Intel, and others, in this field as the information becomes available.  The interview session was captured by Recode and you can view it in full below. The discussions mentioned above start around the 19 minutes 30 seconds mark.

 

This Week In VR Sport: Cricket and UFC Go High-Tech

Athletes are always looking for ways to improve their performance, even by a fraction, and fans are always looking for a way to get closer to their preferred sport and learn more about what’s going on. Technology like virtual reality (VR) allows for both. So here at VRFocus we have a weekly look at how VR technology is affecting the world of sports.

Samsung Partner with UFC for VR Streams of Matches

Offering fans of UFC to opportunity to get a front-row seat of the American mixed martial arts promotion UFC as well as extreme sports contest X-Games is Samsung, who will be live-streaming certain UFC events to users of the Gear VR.

Customers can sign up for a VR Live Pass that allows them access to certain sporting events from UFC and X Games, the first of which is the UFC 212 event in Brazil, which will feature a match between Also and Holloway. The next event will be from X-Games Minneapolis on 13th-16th July. Other events will be added to the calendar over the next few months.

“We’ve always felt that the potential of combining UFC events with virtual reality would give our fans the ultimate enhanced experience,” UFC Chief Operating Officer Lawrence Epstein said in a statement.

“We are excited to offer Samsung Gear VR users the opportunity to experience their favourite live music and sporting events through our industry-leading VR ecosystem,” said Younghee Lee, CMO and Executive Vice President of Global Marketing at Samsung.

Technological Innovation Comes to Cricket

Cricket has not traditionally been associated with technological innovation, preferring to stick to tradition where possible. That might be about to change, however, with the introduction of some new technologies from Intel.

Cricket fans attending the International Cricket Champions (ICC) Trophy will have a chance to don a HTC Vive headset in some specially-designated areas of the ground at The Oval and Edgebaston, and try out their own batting skills against a virtual bowler. The experience shows a screen full of stats to display your performance after each stroke, with figures such as angle and speed displayed for users to gauge their performance, and perhaps compete against their friends.

Attendees aren’t the only one getting sophisticated sensor date, however. Specular are also deploying the BatSense sensor, a Cricket accessory that allows for data such as speed, back-lift and follow-through to be captured. In addition, a small drone will be deployed to do pitch fly-overs to scan pitch conditions, reporting back with data such as grass cover, health and topology. This information will be made available to commentators and pundits to add value to their evaluation of the match.

The ICC Trophy is running from 1st-18th June.

This Week In VR Sport: Football, Football Everywhere

The more virtual reality (VR) and augmented reality (AR) spreads, the more it gets adopted by those looking for new ways to enchance means of entertainment such as games, or film and television. Of course we at VRFocus have our own weekly overview of everything that’s affected another world of entertainment: the world of sport. So let’s look at what’s occurred this week.

The BBC’s F.A. Cup Coverage Is Set To Go Airbourne

If you’re getting set to watch the F.A. Cup Final, which as the time of writing is but a few hours away then things might look a little bit different at various points in the game as the BBC are looking to employ a camera they have previously not used in a live situation.

In recent years we’ve all become familiar with creatrive graphics over the top of live action, but tied to the picture somehow. That is a form of AR. We see it in athletics and swimming with names and flags over the lanes, or with sports like the long jump or javelin where distances are shown where they would not obviously be able to be otherwise. Now, as reported by the team at Digital Spy, the corporation is set to use their spider camera – which you have likely seen at events down the years as it dangles high above the action, suspended by several wires – as part of the livestream for the first time, Which, amongst other benefits, will also increase their range or AR graphics.

Image via Digital Spy

Use of AR in association with the F.A. Cup is actually not a new situation. Beyond the graphics already mentioned above for the 2012-13 season Budweiser employed an app which generated an AR representation of the famous trophy if it recognised a special promotional beer mat.

BT Sport Reveals Cardboard Giveaway For Champions League Final

 

If the English domestic football isn’t your thing, well how about the richest prize in club football? (Sorry Super Cup, I know you’re technically bigger but no one really cares nearly as much about you.)  Yes, the final of the UEFA Champions League is set for next week which will see Spanish giants Real Madrid take on Italian Serie A champions Juventus. As previously reported, the final will be available to view in 360 degrees video through a YouTube livestream or the BT Sport VR app.

The broadcaster will also be giving away branded Google Cardboard headsets in the run-up to the final on 3rd June 2017. These are available, either from the BT online shop if you place the order before May 30th or alternatively from stores for the EE phone network throughout the UK. These are available now.

Lastly commuters going through London’s Waterloo and Liverpool Street Stations or alteratively through Birmingham New Street Station will be able to acquire a headset next Friday (June 2nd) as BT will be giving them away. As well as at the UEFA Champions Village in Cardiff over the weekend of the event.

 

 

 

 

This Week IN VR Sport: Major League Baseball and UEFA Football League

Things are always changing in the world of sport; rules change, player line-ups change, kit changes, venues changes it can be a bit much to keep up with sometimes. Technology can help fans get to grips with the changing face of sport, and VRFocus like to help by keeping you informed on virtual reality (VR) and augmented reality (AR) in sports.

BT Sport to Show Free 360-Degree Live Stream of UEFA Champions League Final

UK sport broadcaster BT Sport gained much praise last year by broadcasting the final of one of European Football’s biggest events, the UEFA Champions League Final, for free on YouTube. They are set to repeat that this year, with the addition of a 360-degree livestream that will also be available on YouTube and the BT Sport VR app.

Viewers watching the VR stream of the match between Real Madrid and Juventus on 3rd June 2017 will be able to choose between a 360-degree programme with commentary and graphics, or switch to a specific camera point at will.

BT’s chief executive John Petter said: “We believe that VR can offer our viewers an immersive second screen view which will enhance our coverage. We’re excited to be broadcasting what we believe to be the biggest multi-camera live 360° sporting event ever for the first time to our customers.”

YouTube’s senior director in EMEA, Stephen Nuttall said: “Our users love football, so we’re seriously excited to bring BT Sport’s ground-breaking coverage of these two massive games live on YouTube, for a second year running. Fans today expect quality content on every screen and this partnership delivers just that.”

A trailer for the UEFA livestream can be viewed below.

Major League Baseball Wil Be Getting VR-Enhanced Broadcasts

Fans of baseball will soon be getting a way to enhanced live-streamed games with VR features with an update to the MLB At Bat app, though the games themselves will not be available in 360-degree video.

The At Bat app will be updated with a new VR mode compatible with Google Daydream from 1st June 2017, that will allow fans to see live stats and score updates while watching games streamed live in HD quality. There will also be a selection of pre-recorded 360-degree videos available to watch through the app.

Unfortunately, the league have confirmed that games broadcast in 360-degree is still quite a ways, noting the challenge of getting 360-degree cameras to cover the baseball playing field, an area that can cover over 50,000 square feet.

The VR features in the At Bat are available to subscribers of MLB for free. TV Premium, which costs $24.99 a month, also includes access to the At Bat app. Support for VR platforms other than Google Daydream is expected to be added in the future.

This Week in VR Sport: NBCUniversal’s Telemundo, Cleveland Cavaliers and Olympiacos FC

There’s never a dull moment in the world of virtual reality (VR) and that doubles when you mix some sport in as well. As VRFocus likes to do every Saturday we’ve compiled some of the best news that combines the two, whilst also mixing in a little augmented reality (AR) as well.

NBCUniversal’s Telemundo Prepares for VR World Cup Coverage

This week NBCUniversal’s Telemundo has announced its future programming plans, revealing the 2018 World Cup will be distributed as a VR experience.

A specially designed World Cup app will be launched, allowing viewers to watch select matches from a virtual VIP platform. Content will include 2D feeds, 180-degree views, 360-degree video content and near-live multi-angle clips, across multiple mobile devices an VR headsets, reports Variety.

“The World Cup is as big as it gets,” said Cesar Conde, chairman of NBCUniversal Telemundo Enterprises and NBCUniversal International Group. “For Hispanics, soccer is a religion, and the World Cup is our cathedral.”

The broadcaster also plans to add the VR option to its media experience app, “Double Accion 52.”

telemundo_logo

Cleveland Cavaliers Excited About “what’s still to come” With AR

During this week’s SportTechie Podcast Cleveland Cavaliers Vice President of Digital, Michael Conley, enthused about augmented reality (AR) and “what’s still to come”.  

Conley discussed a couple of uses the team had implemented such as an AR experience that created a championship ring that looked like it was on their finger, and virtual feature in which fans could shoot buckets at the HUMONGOTRON.

“AR is a great, unique fan-centric platform where fans can get a value out of using their mobile device and using triggers everywhere around their own native environment or an environment that we provide for them,” Conley said. “But what it does is it gives them the ability to consistently engage with the brand through a new and exciting way that really strikes to the younger demographic or at least that was the mentality we thought when we started developing AR. What we found is AR in general is really embraced and accepted by any age group. Everybody likes cool things and likes to engage and interact with new and exciting functions.”

In collaboration corporate partner Budweiser four immersive videos were created allowing fans to see inside the Cavaliers’ locker room, watch game footage and view the organization’s practice facility.

Conley added: “What we learned in the VR process has really allowed us to evolve both our production and approach to VR for the past year to make it much more streamlined and much more valuable from the fan experience side of things when we do bring those 360 videos or those VR videos to our fan base.”

Cleveland Cavaliers

Olympiacos FC Reveal ‘Legendary Virtual Experience’

The current Greek Superleague football champions Olympiacos FC has collaborated with shirt sponsor Stoiximan for a VR fan project called Legendary Virtual Experience.

During an event at the club’s Georgios Karaiskakis Stadium, players promoting the launch included Alejandro Damián Domínguez, Karim Ansarifard, Thanasis Androutsos and Marko Marin. The experience allows fans to view the history of Olympiacos FC, then select a squad from the current team and take to the pitch to score goals, all using HTC Vive.

Checkout the video below to see the experience.

 

This Week in VR Sport: The Diamondbacks Make Move To Take You Out To The Ballgame

With VRFocus the weekend guarantees two things, and the first of those is Saturday’s weekly roundup of stories combining the fields of virtual reality (VR) and sport. There’s a trio of very different stories this week, so let’s get on with things and take you through them. Starting with a story we’ve not yet covered this week in the realm of baseball.

Fans Get To Live The Dream Thanks To The Arizona Diamondbacks

On our weekend features we’ve often followed VR’s fortunes in American Football and Basketball, both for professionals and at the college level. One American institution we rarely get the chance to talk about is ‘The National Passtime’ itself: the sport of baseball.

National League West franchise the Arizona Diamondbacks have joined the Boston Red Socks and turned to VR in order to let them discover just what it feels like to pull on a Diamondbacks shirt with a behind-the-scenes look at what it means to be a player on the team. As part of a new ‘VR Bullpen’ at the Chase Field stadium fans will be able to try out an discover an array  where they can strap on an HTC Vive and experience among other things stepping into an actual bullpen (where the area where relief pitchers warm up), stepping out onto the turn to field fly balls, running the bases and even the anticipation of waiting for their chance to play in the dugout. Screens will also be up showing around the area just what the fans inside VR are up to. Take up is already strong with an average of 350 fans trying the experience per game.

Speaking to Cronkite News, the Diamondbacks Vice President relating to fan experiences Graham Rossini had this to say: “Our goal with Cox Connects VR Bullpen is to really bring fans as close to the action as possible. So with the headset, we basically put them in the middle of major league workouts [to experience] what it’s like to be in the batter’s box facing great pitching, what it’s like to be fielding ground balls, fly balls, etc. Only a few people get a chance to say they were a Major League Baseball player so when you do get to stand in the batter’s box and get to understand how good Taijuan Walker [the Diamondbacks’ pitcher] is, how fast those pitches are coming in, the movement of a breaking ball, it’s a really cool perspective.”

PGA Tour Makes Move To Be Broadcast In 360 Degrees

Golfing fans keen on VR also have cause tocelebrate after it was confirmed by the PGA Tour that the 17th hole of The Players Championship will be broadcast live in 360-degree video thanks to a collaboration between the PGA and technology giant Intel.

The championship, which will be played from May 11th to May 14th 2017 will be viewable either via the PGA Tour VR Live app, to be made available on the Oculus Store for the Samsung Gear VR or as a stream viewable on the PGA Tour twitter account.account.

It marks the first move into VR for the PGA which will see three 360 degree cameras from Intel broadcast footage from the tee, walkwat up to the tee, and  will be placed on the 17th tee, another on the walkway from the tee box to the green and a third to broadcast from one of the water hazards near the green.

“We are excited that THE PLAYERS Championship will host the PGA TOUR’s first live virtual reality production,” said Rick Anderson, PGA TOUR Chief Media Officer. “The PGA TOUR has experimented with virtual reality content for nearly two years. We tested Intel’s True VR technology on a live basis at the Genesis Open in February, and were very pleased with the quality. We decided that executing a live VR experience on one of the most dramatic holes in golf was something that our fans would love, and the fact that we are partnering with Twitter to deliver 360 video will offer tremendous scale.”

“The Intel True VR platform will provide golf fans with a new, immersive experience using our end-to-end solution. From our stereoscopic cameras at the iconic 17th hole to creating a PGA TOUR VR application for THE PLAYERS Championship, we work with our partners to create the best fan experience,” said David Aufhauser, managing director, Intel Sports Group. “Working with the PGA TOUR, as well as global distribution via Twitter and Periscope, gives us the ability to expand the Intel True VR experience to more fans.”

More Sports Videogames Head To VR

 

For those of you looking to get immersed in a VR videogame of your favourite sport there have been a couple of new items that you should be aware of. First up for basketball fans Baskhead Training, a game where you are challenged to be the best shooter in the business, is already out on the likes of Google Daydream, Oculus Rift and HTC Vive. However it was announced earlier this week that developers VRLines will look to complete the set by adding PlayStation VR and Google Cardboard support at a later date.

Additionally for golf and puzzle fans comes the newly renamed Moonscale Galaxy, which is also coming to PlayStation VR. A puzzler which takes crazy golf up to a galactic scale. You can watch a trailer for that here.

 

Baskhead Training screenshot

 

 

 

 


VRFocus
will be back next Saturday with another round-up of the week’s VR sporting news. And for the latest  AR and VR updates keep reading VRFocus.

This Week in VR Sport: VR for Training In Basketball And VR At the Gym

It’s the weekend again, and what better way to relax than by taking in the news on what has happened this week in the wide world of virtual reality (VR) sports in the past seven days? This week, Hockey and Basketball are increasingly making use of VR for training, and VR is encouraging people to work out more.

Washington Sports Teams Using Oculus Rift for Training

Businessman Ted Leonsis is the owner of three sports teams bashed out of Washington D.C, The NHL Washington Capitals, the NBA Washington Wizards and Women’s NBA Washington Mystics. He is also someone who has invested in VR technology for the benefit of his teams. Coming from something of a technology background at AOL, he believes that VR will come to affect everything from player development to spectator experience: “It’s an inevitability, if you will.” he said.

The system used by the Wizards, Capitals and Mystics originated at the Virtual Human Interaction lab at Stanford University and is called STRIVR. STRIVR is now in use by seven NFL teams, three NBA teams, one major league baseball team and the US Ski Team. The various teams are all seeking to enhance their performance using VR technology.

Conditioning in key to performance improvement, which involves, quite simply, doing the same thing over and over again in realistic settings the correspond to the real environment where those skills would be used. The difficulty is that after a certain amount of practice, the body wears down, as practice doesn’t generate the same adrenaline rush as the real thing. Using VR is a potential counter to that, as it can simulate the real environment much more closely, thus generating the same rush and performance improvement.

For owners such as Leonsis who want to develop young athletes, the approach makes sense: “You draft players in the NBA where the kid goes to college for one year and then you put him on your team, and in the old days you’d give him a loose-leaf book with words and scribbles,” Leonsis said. “It looked like geometry homework. And you’d say ‘Well, you’re a rookie and we’ve already got starters and backups and you’re not going to participate very much, you’ll do a little in practice.’ And then we expect these players to get it. And why would we expect that when we’re not even teaching them the right way?”

Get In Shape With the Help of VR

A start-up company in Germany named Icaros have developed a VR exercise machine that allows users to get a full core workout while experiencing a deep sea dive or flying through the air.

Icaros founder Johanner Scholl is hoping to tap into the addictive quality of videogames combined with the immersion of VR to make exercise more interesting and pull users back into the gym time after time: “There’s no comparable thing you can do at a gym,” said Scholl, “I love road-biking and snowboarding, but I love to do that outside. In VR, I love to do stuff which I always dreamt of, but that I can’t do in reality.”

Over 200 gyms worldwide have already installed the VR workout machine, which cost $10,000 (USD) each, though a cheaper version designed for home use is being developed, aiming for a price point of $2,000.

Not all fitness experts are convinced by the technology, however. The fitness industry has tried various high-tech solutions to encourage exercise, such as putting TVs on treadmills, to little avail.

“A lot of this technology is being adopted by people who exercise already and not that much by people who are new to the game,” said Mr Remco Polman, head of exercise and nutritional studies at Queensland University of Technology in Brisbane. He added that the only real way to enjoy exercising was by sticking with it, rather than trying to use gimmicks or technology.

Only time will tell who is correct in that debate. VRFocus will be there to inform you of the results whatever happens. This Week in VR Sport will return same time next Saturday. Keep an eye on the site for other VR and AR content.

This week in VR Sport: The NBA introduces AR and Running in 360

Welcome to the weekend, time for relaxing, gardening and looking at what has happened in the world of virtual reality (VR) and sports over the past week. This week basketball and athletics get to take centre stage – or centre court, as the case may be.

Cleveland Cavaliers Basketball Team Lets Audience Participate in the Game Through AR

The Cleveland Cavaliers have introduced a new augmented reality (AR) mobile app which allows members of the audience to practice shooting virtual hoops during the 2017 NBA playoff games.

The app is titled ‘Deep in the Q’ and is available on iOS and Android. Fans who attend Cavaliers games are encourages to hold up their phones and point the camera at the scoreboard, then a virtual basketball hoop will appear, allowing fans to attempt to shoot basketballs into the hoop.

The app was created by YinzCam, which runs the official apps for many NBA teams. Fans who prefer to stay at home and watch the game on TV are not left out, though, as by pointing their phone camera at selected signs for app sponsors Bud Light, they will also be able to play and load their high scores to the online leader board.

“I can’t say enough about the respect that I have for YinzCam and the value that I see in our partnership,” said Mike Conley, the Cavs’ VP of Digital. “As an organization, we are always looking to create unique experiences for our fans and our sponsors, and YinzCam is always up for innovating and collaborating. We are truly partners in the process of bringing this to life.”

“Working with Mike Conley and the Cavaliers is a source of inspiration to us because they push the envelope in technology, and are constantly thinking about the next new mobile and digital experience to delight their fans,” added Priya Narasimhan, the CEO and Founder of YinzCam. “Working with the Cavs, we were able to bring to life the idea of a communal interactive basketball game played by fans competing against each other by simply holding up their phones to view the in-arena scoreboard and then shooting basketballs into a virtual AR hoop in real-time. It doesn’t get any better for us than launching this new product for the Cavs just in time for the 2017 NBA playoffs.”

Crescent City Classic 10k Race Gets 360-degree Video

The Crescent City Classic is an annual 10-kilometre race held in New Orleans. The first race was held back in 1979 and it has been run every year since then, featuring runners from all over the world. The route starts out by the Superdome and follows city streets until finally reaching the City Park and the finish line.

For the race this year, held on 15th April, 2017, a 360-degree video covering the route from Esplanade Avenue up until the finish line was captured, showing just over a minute of the race as it ends.

The end of the race as the first few runners cross the finish line has traditionally meant the start of the Crescent City Festival, which includes a concert, food and drink and is held in the City Park where the race finish line is.

You can watch the short video below.

VRFocus will bring you more This Week in VR Sport next Saturday. Keep checking the site until then for more VR and AR content.

This Week in VR Sport: MANDT VR and College Football Playoff and the NBA’s Phoenix Suns Further Utilise VR

It’s Saturday again and that means VRFocus’ weekly roundup of the latest virtual reality (VR) offerings involving sport from around the world. As is quite often the case the NBA makes it in, being one of the most technically savvy sporting organisations, and so does college football, care of Mandt VR.

MANDT VR and College Football Playoff Deliver All-Access Pass with Exclusive VR and 360-Degree Video Content

College Football Playoff (CFP) has collaborated with VR content creator MANDT VR for two 360-degree videos showcasing the 2017 College Football Playoff National Championship.

This is the CFP’s first venture into immersive videos, providing football fans with 360-degree access to game day and surrounding events. The first video, CFP National Championship Recap, viewers get to experience the action in which Clemson earned the school’s first national championship title since 1981. While the second experience, CFP Weekend: All Access, provides an in-depth look at the pageantry of championship weekend, featuring a variety of festive activities.

“VR provides an elevated, imaginative level of engagement for college football fans,” said Bill Hancock, executive director of the College Football Playoff. “We are delighted to enter into this space and share insights into the CFP experience.”

“CFP is the premiere destination for college football fans, and we’re thrilled to add a new dimension to the organization’s offerings,” said Gordon Whitener, founder and chairman of MANDT VR. “I wholeheartedly believe that the excitement and action inherent in collegiate-level sporting events make for some of the most compelling content out there. The videos released today deliver fully immersive experiences to fans, offering unprecedented access into the CFP world.”

Phoenix Suns Showcase VR to Lovitt & Touché Guests at Talking Stick Resort Arena

The NBA is well versed in VR, with plenty of games viewable in immersive 360 and teams using the technology for all sorts of other applications. Recently the Phoenix Suns hosted 20 guests from insurance company Lovitt & Touche, allowing them to sit courtside and experience performances by the team.

They were able to view a Suns game against the San Antonio Spurs, practices as well as a performance by the Suns Dancers. After the 360-videos had concluded the visitors took the headsets off to find a live performance by the Sol Squad dunk team.

“We look at these types of activities where you can bring people out, get them to experience what it feels like both from a VR setting, and then what it feels like to have the real deal,” said Jason Rowley, Suns president, reports Arizona Republic.

VR certainly isn’t widespread across the NBA, with some teams yet to tryout the tech. “You’ve got to really get them over the fear of the technology,” said Suns chief information officer Steve Reese. “Once they get used to it, and they get coached up and they can understand it, then it seems as if the fear goes away.”

VRFocus will be back next Saturday with another round-up of the week’s VR sporting news. And for the latest  AR and VR updates keep reading VRFocus.

Phoenix Suns Lovell and Touche

The Week In VR Sport: Racing Horses, Cars & The Needs Of The Accountant

Congratulations one and all on surviving another week and making it to the weekend. Of course Saturday means our weekly look at all manner of things sport and virtual reality (VR) related returns, and this weekend there are a number of sport-linked VR items including a sport we very rarely talk about – horse racing. So let’s start with that as things are, potentially, time sensitive for you.

The UK’s Most Famous Horse Race Heads To VR

In just two and a half hours from the time of posting will come The Grand National, being held (as always) at Aintree racecourse in the Merseyside area of Liverpool. A (at the time of writing at least) field of forty runners are scheduled to brave the thirty fences over the course of two laps to join the likes of Red Rum, Hedgehunter, Miinnehoma and last year’s victor Rule The World as winners of one of the world’s most famous steeplechase races. 360-degree footage from the day, captured from multiple cameras around the course will be stitched together by broadcaster ITV and made available YouTube channel and Facebook page tomorrow Sunday 9th April, the day after.

“One of the aims of ITV Racing’s on-air coverage is to give viewers ‘the best seat in the house’, and this exciting VR highlights package will immerse consumers in the unique live event atmosphere The Randox Health Grand National creates.” Explained Ed Ross, ITV’s Head of Marketing and Media. “We’re delighted to be working with VR City and Goodstuff once again to bring this experience to Racing fans.”

It’s not the first time that VR is being added to a British horse racing event however, as Laura Moorcraft, Business Director at Goodstuff explained: “The popularity of the VR highlights package for Cheltenham Races demonstrates how brilliant VR is as a way of giving viewers an entirely new perspective on their favourite sport.”

Horse Racing: The Grand NationalProject CARS 2 Gets Rallycross, And A Driver Reveal

If you’ve never seen Rallycross you’re missing out. A staple of the UK’s sports coverage in the 1970’s to the late 80’s (because Grandstand was brilliant that way), for those who have never seen it Rallycross has cars race around a track which is a combination of surfaces and also splits partway into two different routes each of which must be taken at some point. It’s quick, exciting, and relatively inexpensive. Making it attractive to both amateurs and professionals alike. It’s also seen something of a resurgence in recent years from both sides of the racing divide.

Rallycross is also being included in Project CARS 2, which had a special preview event this week in Los Angeles based around the sport and VR is very much a part of the package. As a matter of fact VRFocus is hoping to get hands-on with it very soon.

However Honda turned up to the event to make a very important announcement as well: the reveal of their 2017 Honda Global Rallycross driver line-up. The trio of Sebastian Eriksson, Oliver Eriksson and Mitchell DeJong will be driving 2017 Honda Civic Coupes in the event next season – and you can be just like them in Project CARS 2.

 

“Coming off Honda’s maiden campaign in Global Rallycross in 2016, we are ramping up for the 2017 season with a great blend of skill and experience, in addition to talented newcomers,” said Susie Rossick, Assistant Vice President of Honda Automobile Marketing. “The Honda Red Bull OMSE Civic team is excited to be back on the track and is committed to increasing its time on the podium.”

An Augmented Fundraiser

Tha mount of funding that goes into College and University sport in America is, to many on the outside looking in, mind boggling. We’ve already discussed how various education establishments are looking to VR or have already added it to their training regimes – particularly in American Football – but what about raising funds in the first place? It takes a lot of money to run these various athletic endeavours and West Virginia University has looked not to VR but to augmented reality (AR) in order to accrue what it needs.

As reported by SportTechie.com, the university added AR elements to its recent Mountaineer Athletic Club Membership Handbook, shown below.

Ryan Schulman, West Virginia’s Associate Director of Annual Giving, explained the move. “Long-term it was a pilot and a test for our membership to see if it made sense. The opportunities are endless for it. For us it was a neat opportunity to get our student athletes out in front. For the majority of our fans the only time they’re seeing our student athletes is when they’re playing in a game. They’re not seeing them in a humanised role, as student, so that was really our goal more than anything else.”

 

And that’s all for another week. VRFocus will be back of course next Saturday at the usual time with another round-up of all the week’s sporting action involving VR. Be sure to check back throughout the weekend for more AR and VR news.