In a couple of weeks the Marché du Film – Festival de Cannes’ will be holding its online, five-day event. As part it will be Cannes XR Virtual, a three-day celebration of the virtual and augmented reality (VR/AR) industry. Today, Marché du Film has announced that 55 works will be showcased.
As previously announced last month, Cannes XR Virtual will take place within the Museum of Other Realities in a dedicated area, teaming up with the Tribeca Film Festival, Kaleidoscope, Positron and VeeR VR to help present works as well as several awards.
For example, the Tribeca Virtual Arcade will present a lineup of 12 VR and MR experiences, 5 of which are world, international or European premieres. While Kaleidoscope has teamed up with Cannes XR to promote 23 projects from 14 countries in development, covering genres such as Documentary, Games, Animation and Arts installation.
“During this very peculiar time, the Marché du Film is more than determined to highlight the XR industry and to foster links between artists and potential investors to support creation in all its richness and diversity. We are very proud to partner with these leading partners in the XR sector,” said Jérôme Paillard, Executive director of the Marché du Film in a statement.
To be part of the Cannes XR experience you’ll need to download the Museum of Other Realities app which can be found on Steam, Viveport, or Oculus stores. The app retails for around £15 GBP but the actual event itself offers free and live access. If you don’t have a VR headset then Cannes XR Virtual will provide a 2D live video stream via Marché du Film Online platform as well as Kaleidoscope and Tribeca Film Festival websites.
Most big events like to have an opening night and Cannes XR Virtual is no different. Miro Shot in collaboration with Overview Ark and New-York DJ, Neil Armstrong will present a virtual concert allowing visitors to meet, network and simply enjoy the virtual experience.
The Cannes XR Virtual event takes place between 24th – 26th June 2020, with all the content available to watch until 3rd July. For further updates on the latest online events using VR, keep reading VRFocus.
“Positron is honoured to partner with Cannes XR and Brogent Technologies Inc. to showcase fresh, compelling, and imaginative work that demonstrates the power of storytelling in the VR medium,” said Jeffrey Travis, founder and CEO of Positron. “We believe in elevating immersive storytelling and bringing the best work of creators to all audiences. Through our turnkey XR Cinema package, we can offer an unrivalled premium experience for VR films, with a proven business model for location-based entertainment venues.”