Life In 360°: Spawning

Hello one and all, and welcome to September.  The year continues to thunder past at a ridiculous pace so today I thought it best we slow down and ease our way into the week with an appropriately pedestrian video. Something that mixes a bit of education in as well, because why not? Always good to get a handle on something new or maybe unfamiliar – and for once on our travels we’re not going that far. Depending on where you live you may even be able to view today’s topic in your back garden.

Life In 360° / 360 Degree VideoFor our first dip into the 360 degree video genre for the week we head over to the website of the UK newspaper The Guardian. An outlet that has appeared a number of times on VRFocus thanks to its interest in technology, including immersive tech. We’re heading though not into a world of technology, but one of nature and the sort of thing many people might come to see in their local pond.

Released earlier this year in March, The Guardian combine viewpoints above and below the water in order to chronicle the mating period for the common frog in Britain, the story of a natural species that has adapted to the changing environment around them as humanity has evolved and the number of naturally occurring ponds has reduced. It is, as the narrator puts it, not for once the story of a species on the brink. It is “the story of a creature that is doing well.”

“Every spring, ponds around the UK start stirring and frogs come out of their winter slumber to mate. Here’s a unique perspective on an event that’s been happening since the age of the dinosaurs.”

You can see the video below. VRFocus will be back on Wednesday with another item for the pot.

First steps into a brave new world of virtual reality journalism

This pioneering form of journalism which the Guardian is increasingly offering its audience has implications for editorial standards that are worth considering

The greatest writing makes you feel like you are there, seeing, hearing, smelling, shivering, sweating, caressing, recoiling – whatever the scene requires. You are immersed.

Virtual reality technology can achieve something similar.

Related: 6×9: A virtual experience of solitary confinement

Related: Limbo: a virtual experience of waiting for asylum - 360 video

Related: First Impressions: what can babies see? - Science Weekly Podcast

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Relive Your First Weeks Alive With New Experience ‘First Impressions’

Last night VRFocus reported on how the use and support of 360 degrees content within the traditional media was still on the increase, with news of RT’s new 360 licencing deals for 360 degree content. Back in the UK, The Guardian newspaper – or more precicely its holding company of Guardian News & Media (GNM) – has announced its third virtual reality (VR) project, this one specifically for the Google Daydream View.


In First Impressions VR users are able to takes the point of view of a baby during its formulative months, allowing them to see how physical developments change over this time. Did you know, for instance that, initially you would not have seen a full range of colours? Likewise the ability to focus and the depth to which that can be done is something that develops over time. This experience shows how stimuli and neglect can affect the neurological development of a young child. First Impressions comes after similar experiences by the newspaper, including 6×9 – a VR presentation about the reality of living a life in solitary confinement.

First Impressions has much to commend it for anyone interested in infant development.” Confirms Charles Nelson PhD. A professor of pediatrics at America’s Harvard university and the vocal guide to what you are seeing in First Impressions. “The ability to explore the world through the eyes of a baby offers an unprecedented opportunity to really understand how they see and experience the world.”

Speaking about the work, GNM’s Executive Editor of VR Francesca Panetta added: “First Impressions is a beautiful portrayal of the first six months of life and gives viewers a real insight into a period of crucial development which we have all experienced but aren’t able to recall. It’s another example of the Guardian’s innovative storytelling through VR, using this technology as a tool to bring new experiences to life for viewers.”

The Guardian VR app is available to install for free over on the Google Play store. Additionally GNM has revealed both traduitional and 360 degree trailer for First Impressions which you can see below.

GNM has confirmed their internal VR team is at work on more VR projects for Daydream, which will all be “editorially independant”. When more information about these projects are revealed, VRFocus will of course let you know.

Responding To The Growth of VR, The Guardian Announces Dedicated Team

News from the technology world has been dominated by virtual reality (VR) and augmented reality (AR). From headset launches and videogames to the most innovative uses of the technology in sectors such as healthcare and construction, the latest advancements have not only been reported by industry press but also the wider mainstream media. This past week The Guardian has announced the creation of a dedicated VR team, working all areas of the industry.

The new team will cover editorial, project management, digital development, design and commercial, with the editorial team helmed by executive editor, Francesca Panetta. “Virtual reality and interactive content offer an extra dimension to storytelling in journalism and we’re thrilled to have been able to create a team that is truly dedicated to projects of this nature,” said Panetta reports Design Week.

6x9 Guardian VR Screenshot 1

Focused on working with advertisers is Adam Foley, commercial strategy director, who commented: “We’re excited to be able to work with brands to harness this new technology, not only to support some of the exciting projects that we have coming up but also to explore the new possibilities it provides.

“As more people gain access to virtual reality, it becomes more important for media owners and advertisers to invest in their own presence on the platform and bring their brand to life.”

Back in May The Guardian released a free VR experience for Samsung’s Gear VR headset called 6×9 (pictured above). It was created to allow viewers the opportunity to understand what it’s like to be lock in a cell, and whether being kept in solitary confinement has any benefits for rehabilitation.

For all the latest VR news from around the world, keep reading VRFocus.