Category: Super Bowl

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Hyundai And Nokia’s Ozo Brought The Super Bowl To U.S. Service Members

Hyundai And Nokia’s Ozo Brought The Super Bowl To U.S. Service Members

People around the world got an opportunity to see an historic Super Bowl with the New England Patriots overcoming a massive 3 – 28 deficit to tie the Falcons, head to the first Super Bowl overtime, and win it with Tom Brady taking the big game’s MVP honors. Those wanting a new experience are able to watch Super Bowl highlights through Livelike’s virtual private suite, but Hyundai used 360-degree video to bring the big game to United States service members in an immersive way.

Throughout the Super Bowl, as usual, there were a multitude of humorous and inspiring commercials, though not much VR was represented. One exception is an ad for the 24: Legacy VR experience, which is a prequel connected to the new season premiering after the game.

Also, at the end of the game, Hyundai aired a video showing how they brought the Super Bowl to U.S. service members in Zagan, Poland. They sponsored a big screen for all the soldiers to view the game, but also had the unit choose three soldiers that would be able to experience it a different way. In private rooms, the service members had video projected all around them captured by a Nokia Ozo camera bringing them what looked like a view of the game along with their families in attendance live.

Hyundai used the Nokia OZO, a camera we’ve covered previously here on Upload, to capture the moment in 360 degrees.

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You Can Watch The Super Bowl’s Biggest Plays In VR With LiveLike’s Private Suite

You Can Watch The Super Bowl’s Biggest Plays In VR With LiveLike’s Private Suite

Previously, the NFL’s Media Director William Deng spoke on the league’s virtual and 360-degree ambitions and apprehensions. Although the organization doesn’t think the visual resolution of headsets is high enough for live streaming and directing viewer’s attention is hard enough, Deng and company still believe in the platforms and thinks that any growth in use on their end depends greatly on how the mobile platforms develop. There have been no significant shifts since that discussion, but it looks like the NFL doesn’t want to miss out on a big opportunity as they’re partnering with LiveLike to bring the biggest game of the season to virtual reality: The Super Bowl.

LiveLike is a company that doesn’t just thrust viewers into their favorite sporting events, they’ve developed a virtual suite that serves as the ultimate sports fan’s venue with exciting decor and various broadcasts streaming into the dwelling. While the NFL is still not quite diving into a full live-stream of a football game, they’re going to be showing off the Super Bowl’s most exciting plays in near real-time via perspectives from 6 different cameras in the football stadium. Livelike’s co-founder Miheer Walavalkar believes this will be the first of many Super Bowl games to get the VR treatment and feels the massive event is a great way to introduce millions of people to VR.

Over the course of the game, viewers in the virtual suite will be able to see the four best plays per quarter and curated highlights for both teams pre and post game, totaling out to 20 clips as detailed in the press release for the announcement. Those highlights will be easy to access and viewers have can use a navigable timeline. It’s not entirely clear if the amount of clips is a finite number they can’t exceed, but it’ll like be tough for the broadcast team to keep things that limited with explosive performances expected from both the Patriots and the Falcons in the game on February 5th.

The VR broadcast can be viewed via iOS, Android, and Gear VR via the Fox Sports VR application. In the app, you must log-in using your television provider credentials.

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