Category: snoop dogg

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Snoop Dogg gibt Konzert in VR am 19. Februar in Oculus Venues

Tower Tag auf Steam

Am 19. Februar wird Snoop Dogg als DJ SNOOPADELIC sich an die Plattenspieler begeben und euch in Oculus Venues für die Oculus Quest und Oculus Go den Alltag vergessen lassen.

Snoop Dogg gibt Konzert in VR am 19. Februar in Oculus Venues

Oculus Venues ist derzeit in der Beta und nur für die Quest und die Oculus Go verfügbar. Venues ist der Ort, an dem Facebook und Oculus Live-Inhalte jeglicher Art präsentieren. Am kommenden Freitag wird sich Snoop Dogg die Ehre geben und an die Plattenspieler für alle VR-Nerds treten.

Doch Snoop wird nicht nur Hits von anderen Künstlern spielen. Wie die Beschreibung der Veranstaltung verspricht, wird auch Snoop selbst ein paar seiner Klassiker performen. Welche das sind, wird der Abend in Venues zeigen.

Das Konzert wird am kommenden Freitag von 6-7 PM PT stattfinden. Wer es also auch hierzulande erleben will, muss sich die Nacht um die Ohren schlagen. Zudem ist die Venues Beta nicht für alle Menschen derzeit verfügbar. Ob ihr bereits Zugriff habt, könnt ihr über eure Oculus App checken.

Die Oculus Quest ist in Deutschland derzeit nicht verfügbar. Ihr könnt sie jedoch über Amazon Frankreich bestellen. Unseren Langzeittest zur Oculus Quest 2 findet ihr hier.

Der Beitrag Snoop Dogg gibt Konzert in VR am 19. Februar in Oculus Venues zuerst gesehen auf VR∙Nerds. VR·Nerds am Werk!

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Snoop Dogg and 19 Crimes Create AR Wine ‘Snoop Cali Red’

Snoop Dog

Wine brand 19 Crimes is well-known for its use of augmented reality (AR) tech with its Living Wine Labels, bringing its bottles to life with infamous historical outlaws. This week has seen a change in that method, teaming up with Hip-Hop icon Snoop Dogg on new wine, Snoop Cali Red.

19 Crimes - Snoop Dogg

Once again teaming up with innovation studio Tactic – the team behind a multitude of VR/AR brand experiences – 19 Crimes collaborated with agency Cashmere to get the famous artist on board, using photographs to create a virtual CGI avatar of him.

“The big idea was actually moving from historic figures – Irish convicts that were banished to Australia – to a contemporary personality,” said John Wardley, 19 Crimes Marketing Vice President in a statement. “This came straight out of the brand values – anti-authority/rule-breaking/culture creation and redemption. We realized these values are timeless and when we put a contemporary lens on them, the first person we thought of was Snoop. So, we were determined to get a partnership with him. Fortunately, Snoop also liked the 19 Crimes brand, and respected that we were the very first wine to bring the label to life through augmented reality. The idea of Cali Red was born – 19 Crimes’ first California-sourced wine with a true California icon front and center on the label.”

The first Californian wine 19 Crimes has created, they needed to incorporate Snoop’s voice, look, tone, style to ensure an authentic animation: “19 Crimes worked with Cashmere to draft a script that felt authentic to Snoop and that aligned with the brand goals,” explains Tactic President Peter Oberdorfer. “But once they got in the recording booth, it was all Snoop. He was happy to ad-lib, and those takes really made the experience.”

19 Crimes

Just like 19 Crimes’ other bottles, to unlock the Snoop Cali Red AR experience you’ll need to download the free Living Wine Label app for iOS and Android devices and then scan the label. The wine is currently available at select locations in the US.

For the latest AR experiences like the upcoming Wallace and Gromit: The Big Fix Up or Styly’s new AR feature keep reading VRFocus.