Category: Snapchat

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SnapChat Gets 360 Degree Brand Campaign Support Through Company OmniVirt

Virtual reality (VR) advertising platform OmniVert today announced it has become the primary platform for brands looking to utilize 360 degree VR video inside the newly stock market floated SnapChat.

Universal Pictures, Netflix and Chick-Fil-A have used VR in their recent advertising campaigns, and used the OmniVirt platfrom to bring those campaigns into SnapChat. SnapChat announced it’s first 360-degree video campaign with Sony pictures at the end of last year and since then, several other advertisers have followed suit onto the popular picture messaging service.

“Based on our customers’ feedback, advertisers are required to provide Snapchat a 360° experience that works on the web,” notes Brad Phaisan, CEO of OmniVirt. “Given our robust mobile web 360° VR Video player, we have quickly become the easiest way to get your VR campaign up and running inside of Snapchat.”

In addition, OmniVirt have also been powering 360-degree video adverts for Twitter, New York Times, Wall Street Journal, AOL and others. As we’ve seen before, VR advertising is on the rise, between Adobe’s new advertising systems, Verve and Digital Domain joining to create new VR advertising content and Chevrolet using augmented reality for their new campaign, this is a large growth area.

VRFocus will continue to bring you news on developments regarding VR advertising.

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10 most influential wearable devices

Since the 16th century we’ve been strapping bits and pieces to our bodies in pursuit of technological nirvana

Wearable technology is arguably the most exciting area of consumer technology at the moment, but its beginnings go a lot further back than you might expect.

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‘Resident Evil 7’ Dips Its Toes Into AR With New Snapchat Filter

‘Resident Evil 7’ Dips Its Toes Into AR With New Snapchat Filter

Today’s the big day for virtual reality horror fans, as Resident Evil 7 [Review: 9/10] finally goes on sale around the world, but before you catch it on PlayStation VR, you can experience the scares in augmented reality too.

The UK version of the ever-popular Snapchat app was recently updated to include a new filter taking inspiration from Capcom’s new title of terror. We’ve seen plenty of zombie faces for the platform over the years, but this filter makes you look like one of the new game’s deranged creatures that come after protagonist Ethan. It’s also viewed through a grimy video recorder lens, similar to the one seen in the Beginning Hour demo for the game.

It’s not exactly a true AR conversion of the anticipated horror game, not that we’re sure how that would even work, but it sure is a nice way to have fun with your friends and market premium products at the same time. Capcom’s other bizarre PR stunts for the game include a 4D VR candle that smells of blood and timber and a real life experience that puts you in a frighteningly realistic recreation of the home of the game’s family of antagonists, the deranged Bakers.

From today, though, you can get the full Resident Evil 7 experience from inside Sony’s PS VR on PlayStation 4. We posted one of the only VR-focused reviews of the game yesterday, where Games Editor David Jagneaux labelled it a “veritable modern classic” that “embraces virtual reality as a medium and proves that you don’t have to cut corners or make sacrifices to create a compelling VR experience.”

Before you go ahead and lay down that $60 for the game though, make sure to read our article on if playing it in VR is really a good idea for you. Full disclosure: it’s really, really scary and could make you motion sick.

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Snap kauft Augmented Reality Start-up

Snap hat das Augmented Reality Unternehmen Cimagine Media aus Israel gekauft, der Deal soll laut VentureBeat zwischen 30 und 40 Millionen US-$ wert gewesen sein. Cimagine Media wurde vor vier Jahren gegründet und hat sich auf Computer Vision und Real Time Image Processing spezialisiert. https://www.youtube.com/watch?v=_enzEumDPpw Quelle: VentureBeat ***** XING-Gruppe “Augmented Reality & Marketing” ***** ***** […]