Snapchat Brings AR To Theme Parks

Snapchat have been enthusiastically embracing the augmented reality (AR) phenomenon for some time now, offering its customers a range of AR lenses, filters and experiences to try out, often as part of a media partnership. Continuing this trend, Snap has struck deals with several theme park operators which will see custom Snapchat lenses coming to three major US theme park operators – Disney, Universal and Six Flags.

The available Snapchat lenses will let visitors to the parks interact with some of their favourite characters. For example, at the Universal Studios park, an AR experience will be unlocked which will show the Minions causing mischief throughout the park.

“We love working with our partners Disney, Universal and Warner Bros. to create augmented reality experiences that allow our users to connect with some of their favorite characters in a totally new way,” said Snap VP partnerships Ben Schwerin. “We can’t wait for Snapchatters to have fun with these lenses when they visit the parks this summer.”

At Disney parks, visitors will be able to don a virtual costume to transform themselves into Mickey or Minnie Mouse, and visitors to Six Fags parks, including Warner Bros. World Abu Dhabi, will be able to watch Superman save the park.

“Our fans are loving the Mickey Mouse and Minnie Mouse Snapchat lenses, which is just one of the many ways we are using the growing popularity of mobile technology to take the guest experience to the next level,” said a Disney Parks spokesperson. “Along with offerings like the all-new Play Disney Parks app, we can’t wait to use this amazing technology to connect Disney Parks guests with even more of their favorite characters and stories.”

The Disney, Six Flags and Universal AR experiences are already available at participating locations, with the lenses unlocking when Snapchat users reach the park location.

For further news on how AR technology is being used, keep checking back with VRFocus.

Drop of Doom VR Ride Available For Limited Time at La Ronde, Canada

The Drop of Doom VR ride was originally constructed for Six Flags Great Adventure in New Jersey. The virtual reality (VR) experience used in the ride will be available for a limited time only to customers at La Ronde Six Flags in Montreal, Canada.

The Drop of Doom VR experience will be incorporated into the Orbite vertical drop ride at La Ronde Six Flags from the 7th August, 2017. Riders who wish to experience the ride with the VR experience will need to be at least 5’2” tall and at least 13 years of age to use the Samsung Gear VR headset.

Drop of Doom VR Ride

Orbite is a vertical drop coaster that raises visitors to a height of 180 feet before dropping them at speeds of up to 40mph, allowing the riders to experience a brief sensation of weightlessness. The addition of the Samsung Gear VR headsets puts the rider in an experience where they are piloting a high-tech futuristic gunship that is being attacked by giant mutant spiders. As the riders taken on the giant arachnids, hand-sized baby spiders crawl up the ride car and over the rider’s body. The ride car then plunges downwards and climaxes in a showdown with the largest spider of all.

“Again this year, we are proud to offer an exclusive experience combining cutting-edge technology and thrilling entertainment. What better way to celebrate our 50th anniversary than by offering our guests an extreme virtual reality experience,” said Phil Liggett, President of La Ronde.

Further information, such as ticket prices and opening hours, can be found on the La Ronde Six Flags web page.

VRFocus will bring you further information on VR-enhanced theme park rides as it becomes available.

Freizeitpark „Six Flags“ verwendet VR im Freifallturm um Angst und Schrecken zu verbreiten

Der amerikanische Freizeitpark Six Flags Great Adventure in Jackson, New Jersey hat neben zahlreichen Attraktionen einen neuen Freifallturm, den Drop of Doom gebaut. Das Besondere daran ist die Kombination aus gruseliger 360-Grad-VR-Erfahrung und einer Geschwindigkeit von 145 km/h im freien Fall.

Drop of Doom: Nervenkitzel durch VR

Das Unternehmen Six Flags Entertainment Corp. ist bekannt für seine Vergnügungsparks in Amerika. Die neueste Attraktion darin ist der Drop of Doom, der auf Virtual Reality zur Unterhaltung setzt. Dieser ist laut Six Flags der größte und schnellste VR-Freifallturm weltweit. Der Name ist also Programm, denn die Fahrt geht über 40 Stockwerke hoch und mit einer Geschwindigkeit von 145 km/h nach unten. Das Besondere daran ist jedoch die VR-Erweiterung, die in die Fahrt integriert ist.

Den Fahrgästen wird nämlich zu Beginn der Fahrt ein Samsung Gear VR Headset aufgesetzt. Dieses zeigt den Gästen eine gruselige 360-Grad-VR-Erfahrung über gigantische, mutierte Riesenspinnen, deren einzige Aufgabe es ist, euch während der Fahrt zu terrorisieren. Sobald der Waggon vom Boden abhebt, schlüpft der Fahrgast innerhalb der immersiven VR-Erfahrung in die Rolle eines Piloten, der von besagten Mutantenspinnen angegriffen wird. Während der Fahrt in die Lüfte verfolgt man ein spannendes und tempolastiges Feuergefecht gegen die Spinnen. Hat der Waggon den höchsten Punkt erreicht und setzt zum freien Fall an, wechselt das Szenario. Denn während des freien Falls von ungefähr zehn Sekunden springen virtuelle Babyspinnen auf die Fahrgäste, bis alles verschwommen ist.

Six-Flags-drop-of-doom

Der Präsident des Six Flags Great Adventure Praks Neal Thurman beschreibt seine neue Attraktion so: „Als Innovationsführer im Bereich VR-Erfahrungen in Vergnügungsparks konnten wir in Six Flags bereits die erste VR-Achterbahn vorstellen. Jetzt bringen wir mit der Vorstellung des ersten VR-Freifallturms die Virtual Reality in Freizeitparks auf ein neues Level.

Die Kombination aus Virtual Reality und Attraktionen innerhalb von Vergnügungsparks verwendete Six Flags bereits in ihrer Achterbahn. Auch andere Freizeitparks verwenden diese Technologie. Wieder einmal zeigt sich jedoch, wie die Integration von VR in sämtliche Bereiche unseres Alltags eindringt. Und wer hätte nicht Spaß an solch einer Fahrt?

Quellen: (VRFocus | Six Flags | Video: NJ.com)

Der Beitrag Freizeitpark „Six Flags“ verwendet VR im Freifallturm um Angst und Schrecken zu verbreiten zuerst gesehen auf VR∙Nerds. VR·Nerds am Werk!

Six Flags Uses VR To Bring Your Fears To Life

Spiders. Giant ones. On your face. While you are 40 stories high. This is what the new ride at Six Flags Great Adventure in New Jersey will bring to it’s visitors using the power of virtual reality (VR).

Six Flags are claiming that the new ride is the tallest and fastest virtual reality drop ride in the world. The ride, titled appropriately as the Drop of Doom will send visitors hurtling down 41 stories at speeds of up to 90 mph (145 kph), but if that isn’t enough to thoroughly terrify you, the riders will also be facing giant mutant spiders.

Riders begin by being strapped into the ride harness, where there is the option of donning a Samsung Gear VR headset. From there, visitors will be immersed in a 360-degree experience where they become pilots under attack by mutant spiders as the ride car zooms into the air. Following a fast-paced gun battle, virtual baby spiders will be ejected onto the riders as the ride plunges downwards for 10 seconds, sending the virtual skyscrapers all around into a blur.

“As the leader in innovation, Six Flags launched the very first VR coaster experiences. Now, we are taking virtual reality to the next level with the introduction of the first VR drop rides,” Six Flags Great Adventure President Neal Thurman said in a statement.

Drop of Doom joins other VR-enhanced coasters and rides, such as Galactica at Alton Towers, Derren Brown’s Ghost Train at Thorpe Park and Galactic Attack at Six Flags Magic Mountain, as well as several other VR rides that have been rolled out at various Six Flags parks.

VRFocus will continue to bring you news on VR rides and rollercoasters.

Six Flags New England gets World’s First Mixed Reality Coaster

Six Flags New England’s iconic roller coaster Mind Eraser is celebrating its 20th year of operation with an augmented reality (AR)/mixed reality (MR) revamp courtesy of Six Flags partner Samsung.

Mind Eraser is being transformed into Galactic Attack Virtual Reality Coaster by the addition of Samsung Gear VR headsets as well as getting an upgrade with a brand new restraint system for a more comfortable ride.

Riders of the coaster will don a headset, in this case a Gear VR that uses pass-through technology so riders can see the world around them, as well as the MR virtual content. Riders will be able to see a heads-up display showing various stats such as ‘weapon status’ and a countdown clock which will tick down as the ride mounts the first lift hill. Then, as the ride car swoops down the high-speed drop, the experience changes into an immersive space battle, with the riders in the cockpit of a spaceship.

SFOG Rage of the Gargoyles Key Art

After zooming through the battle, the ride is brought into one of four bays, which equates to four different endings.

Six Flags have teamed up with Samsung before, previously using the Gear VR technology for The New Revolution VR coaster at Six Flags Magic Mountain in Los Angeles, California. Similarly, in the UK, Merlin Entertainments-owned parks Alton Towers and Thorpe Park have utilised VR technology for their rides, Derren Brown’s Ghost Train at Thorpe Park, and Galactica at Alton Towers. Galatica is in fact also a re-branded coaster previously known as Air.

Use of MR/AR/VR is increasingly popular in all segments of the entertainment industry, from sports to movies and even toys.

VRFocus will keep you updated on new developments in these areas.

Samsung and Six Flags Re-up Collaboration with New VR Coasters Combining ‘Mixed Reality’ and ‘Complex Gameplay’

Six Flags Entertainment Corporation—which runs theme park properties across the americas—and Samsung Electronics America, Inc. recently launched a renewed collaboration on new rides at two Six Flags theme parks which place users on real roller coasters while using a VR headset to add virtual visuals. ‘Galactic Attack’, which improves on the existing ‘New Revolution’ VR rides, introduces a ‘mixed reality’ element and ‘complex gameplay’.

Six Flags, which calls itself “the world’s largest regional theme park company,” has been at the forefront of the ‘VR Coaster revolution’, having launched virtual reality-based rides at nine locations in North America last year. Partnering with Samsung Electronics America, Six Flags offers the use of Gear VR headsets in combination with some of their existing roller coasters, which transforms the visual experience and, in the case of the ‘New Revolution’ presentation, offers a level of interactivity—the VR environment is a fighter jet cockpit, and riders can look around and fire weapons in a combat scenario as the coaster is in motion. The video heading this article gives an idea of what the experience is meant to be.

The collaboration has been refreshed for 2017, with a new experience called ‘The New Revolution Galactic Attack’ opening to the public this week at Six Flags Magic Mountain, near Los Angeles. The ride has been running since the 20th at Six Flags Discovery Kingdom near San Francisco, and was well-received by thrill-seekers at the preview event.

The new VR ride, which uses the ‘New Revolution’ coaster at Magic Mountain and the ‘Kong’ coaster at Discovery Kingdom, promises a “one-of-a-kind mixed reality experience” with “complex gameplay”, where your decisions during the battle to save the planet from alien drones will affect your experience and score at the end.

The ‘mixed reality’ element is enabled via the Gear VR’s passthrough camera, allowing riders to see the real world, including the person seated next to them. The virtual content begins to be overlaid in the form of a heads-up display, showing weapons, time codes, fuel cells, and a countdown clock. As the ride reaches the top of its first climb, a “massive, swirling wormhole” appears, and once the ride drops, the view transitions to a full VR environment. The ‘complex gameplay’ relates to the three drone bays that a rider can find themselves in during the space battle, providing a “completely different gaming experience and three different endings”.

“Six Flags is proud to be partnering with Samsung to develop the newest, most innovative thrill ride experience in the theme park industry,” said Brett Petit, Senior Vice President of Marketing and Sales. “This mixed reality technology is truly groundbreaking and like nothing our guests have ever experienced. Six Flags and Samsung changed the game last year with VR on twelve roller coasters and now we are breaking new ground yet again.”

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Samsung's Nick DiCarlo on VR Roller Coasters at Six Flags

“Our strategic partnership with Six Flags enables millions of consumers to experience virtual reality for the first time by bringing Gear VR to real roller coasters at theme parks across the country. We are always aiming to create immersive, never been done before experiences with our Samsung VR ecosystem as the focal point, so these new experiences at Six Flags are completely complementary to that key objective. We are thrilled to continue to work with Six Flags and bring VR to the mainstream,” said Marc Mathieu, Samsung Electronics America’s Chief Marketing Officer.

The post Samsung and Six Flags Re-up Collaboration with New VR Coasters Combining ‘Mixed Reality’ and ‘Complex Gameplay’ appeared first on Road to VR.

New Six Flags VR Coaster Is Interactive, Uses Passthrough Camera

New Six Flags VR Coaster Is Interactive, Uses Passthrough Camera

I’m scared of roller coasters. Not heights, not speed, not intricate examples of mechanical engineering: roller coasters. I am specifically, and dreadfully, terrified or riding roller coasters. This is the story of me riding a roller coaster. Gulp.

Last week, my wife and I were invited by the folks over at Six Flags Discovery Kingdom in Vallejo California to stop by for a preview of their brand new attraction. One of the park’s existing coasters, Kong, was being converted into an immersive virtual reality experience using a large number of Samsung Gear VR headsets.

Samsung Gear VR headsets with a modified head strap

UploadVR has tried VR from Six Flags before, but this time was different. Before the ride we were each given a headset to wear that came pre-loaded with a specially designed VR experience. This experience would be mapped to the movements of the coaster itself and was intended to make us feel as though we were hurtling through outer space rather than hurtling around a chunk of Northern California airspace.

The Gear VRs themselves were modified with special, reinforced head straps. These plastic contraptions were meant to do two things: make sure the headset stayed on through the dips, twists and loops Kong has to offer, and to make the process of head strap adjustment simpler for a mass audience. Unlike the standard Gear VR strap, which is comprised of cloth and velcro to achieve a tight fit, these modified version featured a simple wheel in the back that could be turned to the right or left to tighten and loosen the device on your face. This design is similar to that of HTC’s new Deluxe Vive head strap and it worked well for the crowd I was riding with.

Once the headset is actually on, you’ll see a view of the real world provided by the pass through camera. The view looks like you have some sort of sci-fi space helmet on. Think the in-armor views in an Iron Man movie. I was just getting used to all of this when the ride began.

The Gear VR’s are cleaned and distributed by hand

I don’t know if I mentioned before, but I’m scared of roller coasters. The worst part is always that first hill. You’re locked tightly into your seat, you’re at a weird angle, and there’s nothing to do but watch yourself get higher and higher above the safety of the ground. Usually I’d be reduced to a catatonic state of anxiety at this point, however, with the Gear VR on my head I was being treated to a wonderful, and distracting, showcase of lights and sounds.

As we went up the first hill it looked like we were entering some kind of “hyper space.” Then, when we hit that first drop, suddenly I was in the cockpit of a spaceship rocketing through the cosmos. I looped, swooped and soared my way through asteroids and around other spaceships.

About halfway through the ride I realized that there were lasers shooting out of my ship that I could aim with my gaze. I tried my best to shoot down as many enemy ships as I could, but 15 seconds later the ride was over.

As we pulled back into the station I realized two things: that was fun and I had completely forgotten about being scared.

Posters like this educate first time riders about VR

Thanks to VR I was able to enjoy a roller coaster more than I ever have. I was so busy engaging with the experience that I didn’t have the time or attention to focus on the fact that one mechanical failure and I’d fly to an early death.

We reached to ask Six Flags a few questions about this experience and the others they are working on. Brett Petit, Senior VP of Marketing and Sales for Six Flags provided some answers below.

Kong at Six Flags Discovery Kingdom

UploadVR: It seems like the Gear VR is stepping up its Roller Coaster rollout (pun!) even more lately. What sort of goals do you have for programs like this? Where do you see the future of immersive theme park rides going?

Six Flags: The Samsung and Six Flags collaboration enables millions of consumers to experience virtual reality for the first time by bringing Samsung Gear VR to theme parks across the country. Through the use of this technology, we have the ability to provide our guests with a myriad of immersive, innovative experiences each time they visit a Six Flags park. These “real world to virtual world” storylines can be created for different types of roller coasters and attractions. The possibilities are endless, which is exciting.    

UploadVR: This particular ride was more interactive than others with a gaze-shooting aspect to it. Will VR coasters get more interactive going forward? How so?

Six Flags: As the technology evolves, our goal is to keep updating the VR content and experience – with the interactivity component being the latest addition.  Riders are literally “part of the action” inside this virtual reality gaming experience, with the ability (on The New Revolution Galactic Attack) to choose three different paths within the game, which can affect their final score. Additionally, in this iteration, we have tapped into the passthrough camera on Samsung Gear VR to allow riders to see the “real world” including the person seated next to them – along with virtual content. Overall, if you are someone who loves riding roller coasters and playing video games, this is the ultimate experience.

UploadVR: One thing I did notice is that without being able to see the turns and drops up ahead it was harder to be physically ready for them. This made the ride feel rough, especially on my neck. Is this a concern and if so how will you address it?

Six Flags: Millions of guests have used Samsung Gear VR to become fully immersed on our VR coasters. Overall, our guest’s feedback is that VR greatly enhances the experience – many saying that they “don’t feel like they are even on a coaster.”

If you have had any experiences with a Gear VR powered roller coaster, let us know in the comments below.

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Six Flags and Samsung Renew Collaboration on VR Roller Coasters with Galactic Attack

Six Flags Entertainment Corporation and Samsung Electronics America, Inc., have collaborated on several virtual reality (VR) roller coasters over the past year. There was the New Revolution VR Coaster at La Ronde amusement park in Montreal, Quebec, Canada, then for the Halloween season Six Flags Discovery Kingdom in San Francisco/Sacramento, California featured Rage of the Gargoyles. Today the pair have announced a renewed partnership to debut The New Revolution Galactic Attack at Six Flags Magic Mountain, near Los Angeles, and Discovery Kingdom.

Using Gear VR headsets riders on Galactic Attack will be able to experience something new, rather than just VR the ride will feature mixed reality (MR) as well. To begin with a heads up display overlay will show data like current status of weaponry, time codes, fuel cells, and a countdown clock. As the ride approaches the lift hill, a massive, swirling wormhole comes into view. At which point riders drop inside with the view changes to a completely immersive, VR spaceship cockpit. As the roller coaster continues they find themselves in the middle of a space battle, coming under attack from flying drones firing lasers and missiles. Towards the end riders are brought into one of three drone bays, each of which offer a different gaming experience and three different endings.

Six Flags - The New Revolution - Virtual Reality Coaster

“Six Flags is proud to be partnering with Samsung to develop the newest, most innovative thrill ride experience in the theme park industry,” said Brett Petit, Senior Vice President of Marketing and Sales. “This mixed reality technology is truly groundbreaking and like nothing our guests have ever experienced. Six Flags and Samsung changed the game last year with VR on twelve roller coasters and now we are breaking new ground yet again.”

“Our strategic partnership with Six Flags enables millions of consumers to experience virtual reality for the first time by bringing Gear VR to real roller coasters at theme parks across the country. We are always aiming to create immersive, never been done before experiences with our Samsung VR ecosystem as the focal point, so these new experiences at Six Flags are completely complementary to that key objective. We are thrilled to continue to work with Six Flags and bring VR to the mainstream,” said Marc Mathieu, Samsung Electronics America’s Chief Marketing Officer.

The opening weekend of The New Revolution Galactic Attack will take place on 18th – 20th February at both parks. To commemorate the launch the parks will also host a food drive. Every paid guest or season pass holder who brings a full bag of non-perishable food items to support local regional food banks will be given an exclusive opportunity to enjoy the VR ride experience before it opens to the public the following weekend, 25th – 26th February 25-26 at Six Flags Magic Mountain and 20th February at Discovery Kingdom.

For any further VR roller coaster news, keep reading VRFocus.

Hallmark Channel Partners with Six Flags on VR Coaster ‘Santa’s Wild Sleigh Ride’

Theme park operator Six Flags Entertainment has featured on VRFocus a number of times, as it combines virtual reality (VR) technology with roller coasters. Today Hallmark Channel has announced a partnership with the company for the holiday season, with the pair promoting each other as well as creating a new VR roller coaster experience.

Called Santa’s Wild Sleigh Ride, the festive VR roller coaster will use The New Revolution, a ride that’s been fully integrated with Samsung Gear VR. As with other VR rides it features a storyline which follows a mischievous Elf trying to foil Santa’s mission to deliver toys on Christmas Eve. When guests don the Gear VR they’ll be immersed in an interactive videogame in which they need to hit targets by launching snowballs at them.

Six Flags - Holiday in the Park

The experience will debut at Six Flags Magic Mountain during Holiday in the Park, the company’s annual holiday event which begins this week on 19th November, operating daily until 27th November, on weekends only through 11th December and daily from 17th December through to 1st January, 2017.

The partnership will also see Hallmark Channel’s annual ‘Countdown to Christmas’ programming franchise promoted throughout Six Flags eight US theme parks and on Six Flags’ online channels, with original promotional content, custom signage and behind-the-scenes video to play in each park. While the network will promote Six Flags’ annual event online and on-air, with a special segment and Six Flags integration to be included on Hallmark Channel’s daily, two-hour lifestyle show Home & Family.

Six Flags previously a VR roller coaster for Halloween called Rage of the Gargoyles at its Discovery Kingdom San Francisco/Sacramento, California site. And back in May the theme park operator announced plans for a Dubai location with VR experiences included.

VRFocus will continue covering VR’s progression into theme parks, reporting back with any further announcements.