Category: SentiAR

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SentiAR Joins Microsoft Mixed Reality Partnership Program

Mixed reality (MR) as an idea is an area that has largely bee led by Microsoft, who has used the designation not only for its HoloLens headset, but also for its line-up of Windows 10-based head-mounted displays (HMDs). As part of the company’s push for MR, Microsoft set up the Mixed Reality Partnership Program, which has now invited SentiAR to take part in the program.

The aim of the program is to identify companies and solution providers who are building MR hardware, software and platforms in a range of targeted industries, including healthcare and education.

HoloLens

Inclusion into the program means that participating companies will be given access to a range of Microsoft development tools, programs and services to ensure the best outcomes for those taking part in the program.

SentiAR are involved in the creation of a 3D augmented reality (AR) visualisation solution that is designed for healthcare use, specifically for procedures involving the ablation and mapping of the heart. The SentiAR system works in real-time to provide 3D images to the clinician conducting the procedure.

The Mixed Reality Partnership Program was launched in 2015 to coincide with the launch of the HoloLens. Microsoft has used the program to identify key areas of business that participating partners can apply their products to in order to ensure success.

To accomplish this, a variety of technical, marketing and training opportunities and offered to provider partners who are involved in the program. Microsoft then provides routes that allow those companies to commercialise their products.

“SentiAR’s use case demonstrates the potential of the technology to improve patient outcomes,” said Simon Kos, MD, Chief Medical Officer at Microsoft. “We look forward to working with and learning from their team of pioneering leaders and together defining the possibilities for Microsoft HoloLens and mixed reality in health.”

For future coverage of how MR and AR technology is being utilised and developed, keep checking back with VRFocus.

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Eight Finalists For Global AR Online Pitch Revealed

Sometimes in order for something to truly succeed and create something bigger you have to work together. This is true in any line of business, even the immersive technology sector. After all where would the Gear VR – arguably virtual reality’s (VR’s) most prolific headset – be, without the partnership between both Samsung and Oculus? It’d certainly be a very different industry.

Global AR Online Pitch LogoNear the end of last month VRFocus reported on the Global AR Online Pitch, an event put together by three of the biggest investment names in the field of augmented reality (AR): The GFR Fund, Super Ventures and The Venture Reality Fund (a.k.a The VR Fund).  Open to submissions from all around the world, the aim of the Global AR Online Pitch’s goal was to give an unprecedented opportunity to developers to secure funding for their AR related developments. Now, some 241 submissions later, eight finalists have been announced.

They are:

  • ARwall – A Los Angeles based company. It has created the first AR display that requires no headset, goggles or smart device.
  • Cortex Core – Created by Binary Bubbles, Inc., is a codeless content management system that enables IP owners to maintain a strong and personal relationship with their consumers through always-on, world-aware digital AR characters.
  • DeepAR – A powerful face-tracking, face FX and deep learning SDK that allows any app to integrate advanced, Snapchat-like face lenses in hours. The most advanced AR Advertising SDK on the market, DeepAR currently powers over 50 million users each month through its integration with top ad networks.
  • JigSpace – Creates and shares interactive, 3D knowledge for anything.
  • Infiniverse – Connects the entire world’s digital space into a single, persistent, virtual AR world. The augmented reality land registry, content distribution platform and marketplace runs on the blockchain.
  • Insider Navigation (INS) – The first company that offers augmented-reality based indoor positioning and navigation for mobile devices.
  • PLNAR – An Austin, TX, AR startup that optimizes the settlement of home interior property claims (flood, water, fire). PLNAR generates fully measured, detailed 3D models and material summaries of rooms using augmented reality. (Read more about them here.)
  • SentiAR – Developing the first real-time AR software platform for interventional procedures on the HoloLens. Initially focused on catheter ablation procedures treating cardiac arrhythmia, the company aims to significantly change clinical practices.

Not only will all eight be pitching to investors, they will also be a part of the forthcoming Augmented World Expo (AWE) 2018, taking place in Silicon Valley from May 30th to June 1st. Taking to the stage to present to attendees.

“There is a huge advantage for companies to be able to pitch key investors without spending the time and money required to go on a roadshow,” commented GFR Fund CEO Teppei Tsutsui. “The AR Online Pitch event puts every startup on a level playing field and lets the entrepreneurs, and their vision and innovation, speak for itself.”

VRFocus will continue to bring you news on the event as well as updates from AWE 2018 at the end of the month. Be sure to look out for those.