centertec Aim to be First Retail VR Franchise

centertec are launching the world’s first virtual reality (VR) franchise store, opening the door to VR appearing in shopping centres near you very soon. centertec are promising customers will be playing the best VR games and experiences. The company believe that the concept is fresh and viable, stating “centertec was designed to be an incredibly powerful business, one that is ripe for immediate expansion.” The stores are described as “clean, modern, and inviting”, with sufficient space to allow customers to play the biggest, and most immersive VR titles.

The concept is promising – most people don’t have the space available for full room-scale VR games and experiences, that’s if they do have the head-mounted display (HMD) and necessary hardware, though how willing people will be to pay cash for limited play sessions remains to be seen.

Bill Tustin, centertec’s CEO, is enthusiastic about the franchise: “We will provide business support that is out of this world. From site selection and layout, to state-of-the-art tech, training and support, centertec is a virtually perfect way to make your mark.”

Daniel Taylor, centertec’s co-founder adds; “With more than 43 million users worldwide, VR is a dynamic and rapidly evolving market, projected to be worth $30 billion by 2020. A significant driver of this consumer appetite is gaming, where experts agree: the future of the industry lies in VR.”

The company will be exhibiting at the International Franchise Expo in New York City, June 15th to 17th, to give franchise owners a taste of the support and business plan they have outlined. To find out more about centertec and opening a franchise, take a look at their site here.

For everything on the business of VR, stay on VRFocus.

IDC Projects Retail As Largest AR/VR Industry By 2020

Augmented Reality Virtual Reality Forecasts

IDC recently updated their Worldwide Semiannual Augmented Reality and Virtual Reality Spending Guide to show an increase in forecast revenues of $13.9 Billion in 2017. AR and VR spending is also expected to accelerate over the next few years to a projected $143.3 Billion market by 2020. Wow…

In regards to specific industries that will drive this Augmented Reality and Virtual Reality spending, IDC’s report lists retail as a primary driver:

“Discrete manufacturing and retail are expected to be the only two industries spending more than $1.0 billion on AR/VR solutions this year. Driven by a five-year CAGR of 238.7%, retail will move ahead of discrete manufacturing to become the top industry for AR/VR spending in 2020.”

In addition, the report also lists the specific retail use cases that will drive this retail AR & VR spending:

“The industry use cases that will attract the largest investments in 2017 are retail showcasing ($461 million), product development ($267 million), and industrial maintenance ($249 million). By 2020, online retail showcasing will join retail showcasing and produce development as one of the largest use cases with a five-year CAGR of 403%.”

As we’ve stated on our site in the past, Augmented Reality will be one of the largest (if not the largest) segments for retail in the future. Virtual Dressing Room technology use cases continue to show different engagement and conversion tactics, mobile Augmented Reality with geolocation will help drive consumers to retail and so on.

As other Augmented Reality and Virtual Reality forecasts from Goldman Sachs have shown, it never has been an issue of “if” the retail segment will adopt Augmented Reality technology but “when”. With IDC’s latest report, we now have that answer as to when Augmented Reality technology for retail will arrive.

The post IDC Projects Retail As Largest AR/VR Industry By 2020 appeared first on Zugara.

PlayStation VR Headsets In Japan Live In Cute Little Prisons

PlayStation VR Headsets In Japan Live In Cute Little Prisons

To fully appreciate virtual reality, you have to try it yourself. That’s why retailers have demo stations set up for HTC Vive and PlayStation VR headsets throughout the United States. But that’s not what is happening for PSVR in Japan.

Sony Interactive Entertainment has released the impressive-but-flawed VR add-on system for its PlayStation 4 console in its home country, but the publisher is not pushing hard with in-person demonstrations. Instead, retailer outlets have a PSVR on display that they keep locked down at all times. It makes it look like Sony’s VR system is in a little cage because the technology is too dangerous or something. Mark Macdonald, vice president of business development at Rez Infinite (PSVR launch title) developer Enhance Games, noted that Sony hasn’t done much advertising at all for its $500 headset system in Japan.

We’ve asked Sony if any demo stations are hiding around Japan or if it has plans to roll them out, and we’ll update this post with any new information.

“So far, Sony hasn’t managed to set up actual VR demos in Japanese stores,” gaming-industry analyst Dr. Serkan Toto wrote in a tweet. “[Sony] chains their headsets and has them displayed at random points-of-sale.”

It’s possible that Sony is holding off on a full retail-marketing blitz until it can produce more VR units for Japan. As I mentioned, the publisher did have demonstrations at retailers like GameStop in the U.S., so it clearly understands the importance of letting people try the tech for themselves. Maybe once Sony feels like it has saturated stores in America for the holiday season, it will shift some of its resources back to Japan. The United States has more PS4 systems than any other country in the world, and Japan has lagged in terms of hardware sales as that country shifts more and more of its game-related spending to mobile devices.

This post by Jeff Grubb originally appeared on VentureBeat.

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