Feeling the VR Arcade Fever in Viva Las Vengeance

Viva Las Vengence

Zombies, ugly, snarling corpses of rotting flesh that have managed to ingrain themselves in popular culture over the last few decades to such an extent that we’ve all played a videogame or watched a movie with one in. The most recent was director Zack Snyder’s Netflix collaboration Army of the Dead, dropping folks into a ravaged Las Vegas for some wall-to-wall action. And if you loved the movie then you’ll probably want to check out Viva Las Vengeance, the virtual reality (VR) experience tied to the film.

Army of the Dead - Viva Las Vengeance: A VR Experience
LOS ANGELES, CALIFORNIA – JULY 28: Grand opening of Army of the Dead – Viva Las Vengeance: A VR Experience at Westfield Century City in Los Angeles, California. (Photo by Andrew Toth/Getty Images for Netflix)

Just like its cinematic cousin Viva Las Vengeance is all about that wild (theme park-style) ride, where explosions and rampaging hordes of the undead fill in those annoying gaps left by a lack of plot. But in a VR experience that lasts around 30 minutes is that necessarily a concern? For the most part not at all, as long as you know what you’re in for.

The location-based entertainment (LBE) industry was hit hard by the pandemic as it was really starting to shine beforehand, attracting VR studios who were looking for alternative revenue streams. With things now settling and getting back to normal, everyone’s interested in getting out again making VR arcades an attractive escape for those after a modern entertainment experience.

And that’s really what you do get with Army of the Dead: Viva Las Vengeance, plenty of tech and an all-encompassing journey that does try to ground you in the whole setup; even if it is somewhat cheesy at points.

Viva Las Vengence

Up to six players can enjoy the VR experience at once, with the core gameplay section held within a modified taco truck with bars on the windows for your protection. In actuality, this is one of those 4D, hyper-reality simulators with wind, heat and rumbling floor effects for that truly immersive setup.

Before you get anywhere near the taco truck you’ve got to jump through a few setup hoops first, some more unusual than others. For instance, it’s not often that these kinds of LBE titles will give you a gun selection, let alone accessories. But in Viva Las Vengeance you get to select between a shotgun for close-range power or an assault rifle that’s great for popping heads at a distance or exploding a few barrels. This is where teamwork already comes into play. For this early test, there was only two of us, one on either side of the truck. Armed with the rifle it didn’t need reloading but there were points where it seemingly overheated and stopped, so a teammate with a shotgun next to me would’ve been really nice.

After the loadout selection comes the cheesy military briefing, telling you why you’re there and what you need to accomplish. It really was just background noise as we attached a couple of OptiTrack sensors to our hands. That was all that was required as there’s no running around a big space. In actuality the taco truck setup meant four were employed at the same time, allowing for an efficient rotation of guests at the Westfield London location.

Army of the Dead - Viva Las Vengeance: A VR Experience

Inside the truck, there were Valve Index headsets and StrikerVR guns to give that nice recoil effect. Alas, the build-up of excitement didn’t quite match the gameplay experience on offer. Because as you might expect from a taco truck driving through a zombie-filled Las Vegas, its point, shoot and repeat for about 10-15 minutes.  

If this were a VR videogame at home you’d play it once, get bored and want a refund. However, this being a VR arcade experience it needs to be viewed as a whole, combining those additional effects, the gun and the physicality of it all. In which case Viva Las Vengeance is a short, sharp dose of exciting VR you can’t get elsewhere.

When there are zombies climbing all over the truck, reaching through the bars which I’m trying to shoot but made all the more difficult because the floor is rumbling away putting my balance off it, quickly becomes very engrossing. And it should for that time duration, intense yet fulfilling enough that everyone leaves with a grin. Plus you can all compare your scores afterwards as well as pose for the obligatory group shot with a superimposed Army of the Dead background for good measure.

I’d class Viva Las Vengeance as an above-average LBE VR experience but certainly not one of the best. It’s ideal for those new to VR as the coordination required is minimal, you stand or sit in one spot shooting zombies out the window with an occasional waft of wind to the face. Those more experienced in VR who’ve tried the free-roaming options available at other locations may find this a little limited in scope. Don’t set your expectations too high and bring some mates to enjoy Army of the Dead in VR.

Army of the Dead VR is Heading to London in September

Viva Las Vengence

Netflix has released some exciting TV shows and movies during the course of 2021, one of the biggest films being Zack Snyder’s Army of the Dead. As revealed in May, the movie is accompanied by a travelling location-based VR experience (LBE) called Vive Las Vengence. It’s now been confirmed that the UK leg of the tour is coming to London in September.

Viva Las Vengence

The tour began this month kicking off in Los Angeles and New York City, followed by Las Vegas and Washington D.C. London will be the first city outside the US to see the VR-enabled mobile taco truck arrive, offering VR and zombie fans alike the chance to battle hordes of the undead on the Las Vegas strip. The story is set several years before the events of the Netflix film.

Up to six people can team up and try to rescue survivors trapped in zombie-infested Las Vegas using Valve Index headsets and StrikerVR guns. To make the experience truly immersive the truck features state-of-the-art motion platforms whilst providing full COVID-19 compliance with extensive hygiene and social distancing precautions in place.

Army of the Dead is one of the most hotly anticipated releases of the year and now fans have the chance to climb aboard the taco truck to experience the world for themselves,” said Greg Lombardo, Head of Experiences at Netflix in a statement. “We are thrilled to partner with the Snyders, Pure Imagination Studios and Fever to bring Army of the Dead to London this summer in a way like never before.”

Viva Las Vengence

Tickets for Army of the Dead’s Viva Las Vengence: A VR Experience in London go on sale from 4th August at 10am BST. Prices start from £18 GBP for the 30-minute experience. To make sure you don’t miss out the waiting list for tickets opens today (28th July) granting early access to those who sign up.

While London is the only UK stop, Viva Las Vengence: A VR Experience will be heading across Europe, with Madrid, Berlin and Paris arrival dates still to be confirmed. For all the latest UK-based VR attractions keeping reading VRFocus and our regular The Virtual Arena feature which recently went to Brighton Palace Pier.

The Virtual Arena: The New Drive for Out-of-Home VR (Part 1)

What a difference a month makes! We enter June to a cacophony of announcements regarding major LB-VR projects and new hardware using powerful Intellectual Properties (IP), deployment aimed squarely at virtual reality (VR) and the digital out-of-home entertianment (DOE) scene. Industry specialist, Kevin Williams continues his retrospective of developments in this emerging market.

Anyone that tried to ignore or label the Out-of-Home application of VR as an unimportant niche, has had to concede their folly. Following an avalanche of news stories, and investment, regarding brand-new Location-Based VR development. We have followed many of these projects from their inception some years ago and seeing them reach fruition is a vindication of the investment that big IP are willing to bet on DOE VR implementation; all this, while the consumer VR scene seems to be at a major crossroad.

Dave & Buster's VR SimulatorOne of the largest social entertainment brands, caused a rash of mainstream media headlines with the announcement that they would be installing, what has been called the “World’s largest commercial multiplayer VR attraction, at over 110 Dave & Busters (D&B) locations. The attraction called Jurassic World: VR Expedition – has been developed in partnership with pioneering developer of turn-key large-scale, multiplayer, free-roaming commercial VR attraction systems, VRstudios. The four-player VR attraction incorporates a motion platform and uses HTC Vive headsets and controllers, to immerse players in the Jurassic World environment in a fast-paced virtual experience.

D&B had previously carried out several experiments with early VR technology, considering the best deployment that meets their exacting needs and audience demographics. The company having a history in incorporating VR into their mix, being one of the major supporters of the technology back in the last heyday of VR amusement in the 1990’s. This new VR attraction builds on lessons learned and incorporates what VRstudios has named their VRcade Attraction Management Platform (AMP) to operate and manage the new attraction across the D&B sites.

It was revealed that HTC is taking the new D&B project so seriously that they signed an agreement with the social entertainment venue that will see over 500 HTC Vive headsets deployed to D&B locations across the USA and Canada. This is one of the largest mass deployments of this VR headset into the Out-of-Home entertainment scene in the West; while HTC has already signed other large deployment partnerships – as we reported in our AAA’18 coverage, in affiliation with developer VR LEKE.

Beyond the motion platform approach to VR entertainment – we have seen an explosion of investment in VR free-roaming (Arena-Scale) experiences, also driven by major IP that have garnered many of the big headlines in recent weeks. One of the biggest was the announcement of Terminator Genisys – Time Machine – again based on a major cinematic universe. This Arena-Scale VR experience has been conceived by SPACES, a Californian based immersive entertainment developer, in partnership with IP holder Skydance Media.

Terminator Genisys

It is important to understand that SPACES, a relatively new operation, comprises a strong talent pool of skilled specialist in the creating of immersive attractions – the company including ex-DreamWorks executives with film and attraction experience and is supported by a major investment chain that includes the likes of Songcheng Performance Development Co., Ltd, (one of the world’s biggest theme-park and performing arts companies), Comcast Ventures and GREE, to name a few.

The first of the corporation’s immersive VR attractions sees groups take part in elements taken from the cinematic universe of Terminator – but along with more familiar game elements, there is a team interaction and puzzle solving, as well the overall experience incorporating the personalization of the experience with scanning of the players, and a repeat visitation element. The company partnering their attraction with established location-based destinations (theme parks, tourist destinations, theaters and malls).  All aspects driving the innovation of LB-VR into the mainstream.

Not all the major IP being deployed into the commercial entertainment scene comes from Hollywood – recently opened in Japan, we saw the first VR deployment of the popular consumer game brand Dragon Quest. The latest installation within BANDAI NAMCO’s VR ZONE at their Shinjuku facility, the specially developed Dragon Quest VR – that sees four players taking on the unique roles within a virtual representation of the Square Enix RPG.

This Arena-Scale experience supporting up to four players, utilizing unique interfaces such as swords, shields, and staffs, but also the ability for certain characters to cast spells with their wands. The game, concluding with a boss fight, where the party must learn to work as a team to succeed. BANDAI NAMCO have stated that they look towards leveraging more IP into their VR experiences, seeing this as a strong platform to create compelling experiences building on their amusement experience. We have already seen a previous free-roaming VR experience launched by the company based on the Ghost in The Shell anima series.

Free-roaming VR technology is not just driven from Asian and American developments – great strides in innovation have been seen in Europe, such as with Swiss based trueVRsystems announcing a few weeks ago their sixth arcade installation in Stockholm, Sweden. Installing a modular 2 x 150m² system that offers groups of players with VR backpacks the chance to explore virtual experiences. The system one of only a few that can support up to 10-players, using full bodying tracking and deploying interfaces such as the StriverVR weapon system.

Another company building on their cinematic universe, to create compelling VR attractions, recently opened the doors to their first test location. 20th Century Fox (FoxNext Destination group) partnering with iP2 and Pure Imagination Studios to develop and launched their ALIEN: DESCENT experience; opening for the first time at The Outlets, at Orange in Orange County, South California. A shopping mall retail unit converted into become a dedicated VR entertainment venue.

Alien Descent

This themed VR experience, incorporates a 2,000-sq ft. free-roam space with groups of players navigating virtually rendered darkened corridors, and blasting Xenomorphs, in a full virtual experience. The platform has been in secret test for several months as the company’s perfected their vision of the best VR experience. Using the Samsung Gear VR as their immersive platform, married to a force feedback weapon – again using the StrikerVR gun.

It is great to see StrikerVR, one of the early developers in this latest phase of the VR landscape, making headway, though aspirations in the consumer sector have pivoted to a wholly commercial entertainment business model. Some of the new projects launching in recent months deploy the StrikerVR system – which has completed an arduous evaluation and testing phase to become a dominant brand in this sector.

One of the leading lights in the deployment of Arena-Scale virtual attractions, The VOID announced nine additional locations, bringing the company’s total footprint to 18 venues. This growth marks the progression of The VOID to establish their unique “Hyper Reality” experience that launched back in 2016 with their first location at Madame Tussauds in New York (partnered with Sony Pictures and Merlin Entertainment). The process of doubling its locations comes as the company closed a very successful Series A round of investment.

THE VOID - Star Wars
“Move along…”

Las Vegas recently saw the opening of the latest VOID location (now partnered with Walt Disney), placed within the Venetian Casino Resort – the latest installation of their VR backpack experience based around the cinematic universe of Star Wars. The VOID started with another of their games based around the Ghostbusters IP – and is looking to continue this path of innovation while emerging the guest in an interactive film like narrative.

This opening in Las Vegas last month coincided with several VR openings in this entertainment capital. Several major LV casino resorts incorporating a VR offering to appeal to the “Millennial audience”, looking for a new draw beyond the gaming floors of the casinos. One such example was seen at New York-New York casino resort, who have augmented their popular rollercoaster by added VR Coaster technology. Riders wearing Samsung Gear VR headsets that supply a sweeping VR ride experience to the twists and turns of the coaster.

New York-New York Casino VR Coaster

Watch this space for the next and final part of this latest coverage into DOE, coming soon to The Virtual Arena and VRFocus.

The Xenomorphs Are Out To Play In ALIEN: DESCENT

If you read a post I made earlier post today about Canadian videogame The Station, which is coming to virtual reality (VR) on HTC Vive, Oculus Rift and PlayStation VR you’ll have seen I started it by paraphrasing the classic tagline to the film Alien – ‘In space, no one can hear you scream.’ At the time you might have also thought how awesome it would be to have a VR experience set deep in the heart of the ALIEN universe, one that was a little bit more in-depth than what we’ve had previously. (Mods not withstanding.) Well, if you’re one of those people then we’ve good news – and if you live in or near Orange County in America, it’s even better.

Alien Descent

Pure Imagination Studios has teamed with FoxNext Destinations (a division of FoxNext developing what it calls “themed entertainment destinations”) to present a new free-roaming VR experience called ALIEN: DESCENT that will be coming to The Outlets at Orange in Orange County next week, in the latest example of big licences embracing location-based VR or ‘Digital Out-of-Home Entertainment’ (DOE).

In ALIEN: DESCENT, first teased back in May last year, it’s time to enlist in the series’ iconic Colonial Marines which are being sent off into space to investigate a distress signal from a Weyland-Yutani mining outpost. It seems the ALIEN franchise’s corporate menace has been up to its old tricks again. As before losing contact they reported a strange ‘infestation’. Your mission is, with your squad, to “contain the threat” – which means getting survivors to quarantine and battling everything from face-huggers to terrifying fully-grown Xenomorphs. Using wireless VR and the StrikerVR gun (also used in Arizona Sunshine LB VR Edition), environmental effects, motion platforms and more to help make the experience even more immersive.

The experience is set to open, appropriately enough, on ‘Alien Day’; aka 4/26 as taken from the moon in Aliens – LV-426. Additional locations for ALIEN: DESCENT will be announced soon with tickets already reservable for the Orange County location at the experience’s homepage.

Alien Descent

ALIEN: DESCENT’s story-first approach is at the forefront of the location-based VR experiences that we’re rolling out.” Says co-founder of Pure Imagination Studios, Joshua Wexler. “Our goal at Pure Imagination Studios has always been to push the boundaries of what’s possible — VR attractions are the perfect medium to do just that. Partnering with the forward-thinking team at FoxNext made for a potent combination of storytelling minds and innovative thinking to set a new benchmark for destination entertainment.”

“VR attractions bring together immersive entertainment with social experiences that can’t be replicated in the living room. The rich storytelling opportunities in the ALIEN universe makes it a perfect fit for cutting-edge destination entertainment. Plus, who doesn’t want to battle Xenomorphs and save the world?” Added Salil Mehta, president of FoxNext.

Pure Imagination Studios’ Rob Taylor, who co-created the experience, is excited to see what would-be Colonial Marines make of it all. “We’re thrilled to allow guests the freedom to experience and engage in VR without the need of a cumbersome backpack.  The dream is to allow guests to fully immerse themselves, let loose, and have fun.”

VRFocus will, of course, bring you more news on developments with the DOE title very soon – motion tracker battery life permitting.

The VR Job Hub: ArchView3D, VREAL INC, veryreal.io & More

Whether you’re an experienced designer, programmer, engineer, or maybe you’ve just been inspired after reading VRFocus articles, the jobs listed here are located worldwide, from major game players to humble indie developers – the one thing they all have in common is that they are all jobs in VR.

View the new listings below for more information:

Location Company Role Link
Montreal, Canada ArchView3D

UE4 3D Generalist/Level Designer for VR

Email details to jobs@archview3d.com
London, UK veryreal.io Junior Unity (VR) Developer Click Here to Apply
Van Nuys, CA Pure Imagination Studios Realtime Experimental VR Developer Email details to mmccormick@pistudios.com
Seattle, WA VREAL INC Senior Unreal Engineer Click Here to Apply
London, UK veryreal.io VR Experts & Strategists Click Here to Apply
New York City Dreamsail Games Game Designer Click Here to Apply
New York City Dreamsail Games Character Artist Click Here to Apply
Berlin, Germany Splash 3D Character Artist Click Here to Apply

Look back at last week’s post for ongoing listings. If you’re an employer and are looking for someone to fill a VR or AR related gap on your workforce and would like your role to feature on next week’s VR Job Hub please send details of the role to either pgraham@vrfocus.com or keva@vrfocus.com

Check back with VRFocus at the new time of 3pm GMT every Sunday for the latest positions in this ever growing industry.