The month in games: PlayStation Virtual Reality is almost here

Sony are hoping to buck the trend of flagging VR sales with its new console , while Deus Ex proves there’s life yet in the dystopian gaming genre

If you did your growing up in the 20th century, the chances are your youthful predictions for 2016 would have involved colonies on the Moon, flying cars and friendly, subservient robots. Although these visions of ultra-modernity are sadly yet to be, we can always console ourselves with the fact that at least we’ll all soon be using virtual reality, gaming’s holy grail, which has been tantalisingly out of reach since its initial appearance in the early 90s. But this month even that small piece of future-certainty looked questionable with news that, in the US, sales of Oculus Rift (£549), the Facebook-owned technology that re-sparked interest in VR, and HTC Vive (£799), its technically superior rival, had both ground to a halt. PC gaming platform Steam showed a 0% growth for Vive and a 0.01% increase in Oculus Rift ownership last month, a possible indication that early adopters have got theirs, and everybody else is waiting for some decent games and a price reduction.

Related: PlayStation boss: virtual reality throws out the game-design rule book

Related: The month in games: No Man’s Sky goes where no gamer has gone before

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Apple CEO Favors Augmented Reality Over Virtual Reality

Apple CEO Favors Augmented Reality Over Virtual Reality

Apple CEO, Tim Cook, recently gave an interview where he explained why he favors Augmented Reality over Virtual Reality. A few of the key quotes from Tim Cook include:

“There’s virtual reality and there’s augmented reality — both of these are incredibly interesting,” Cook told ABC News’ Robin Roberts. “But my own view is that augmented reality is the larger of the two, probably by far.”

“(AR) gives the capability for both of us to sit and be very present, talking to each other, but also have other things — visually — for both of us to see. Maybe it’s something we’re talking about, maybe it’s someone else here who’s not here present but who can be made to appear to be present.”

“Virtual reality sort of encloses and immerses the person into an experience that can be really cool, but probably has a lower commercial interest over time. Less people will be interested in that.”

An eMarketer study recently found that investment interest in Augmented Reality and Virtual Reality remains strong. However, as we pointed out in a recent VentureBeat OpEd, Virtual Reality has received the majority of recent startup investment.

Pokémon Go has reached $500 million in revenue faster than any other mobile app and is on track for $1 billion in revenue by the end of the year.  And this is only the direct revenue that Niantic (Pokémon Go’s creator) has achieved. There’s an entire soft or ancillary revenue stream from retailers and brands that are benefiting from the Pokémon Go ecosystem – primarily game players that are driven to retail locations to make purchases.

Virtual Reality on the other hand, while receiving the majority of investment, has an entire ecosystem that is unlikely able to reach the same level of revenue this year as one single Pokémon Go Augmented Reality app.

Though Augmented Reality and Virtual Reality are both exciting technologies and future of interaction and immersion, Vanity Fair’s thoughts on the Tim Cook interview sums it up best, “Tim Cook Nailed The Problem With Virtual Reality.”

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