Patent Sale For Osterhout Design Group (ODG) Planned For January

Patent Sale For Osterhout Design Group (ODG) Planned For January

Osterhout Design Group (ODG) may be dead before mass shipping its R-9 augmented reality glasses, with an asset sale planned for January focused on the AR company’s patent portfolio.

I left a voicemail on ODG’s listed phone line, sent an email and spoke briefly on the phone with a representative of Hilco Streambank, which describes the asset sale for ODG in the following way:

Hilco Streambank is seeking offers to acquire certain assets (collectively, the “Assets”) of Osterhout Group, Inc. (ODG). The Assets include an extensive patent portfolio covering mixed reality (augmented reality/virtual reality (“AR/VR”)) smart glasses technology, as well as other associated intangible and physical assets.

A sale of the Assets will be conducted pursuant to Article 9 of the Uniform Commercial Code on January 15, 2019 at 10:00 a.m. Eastern Time, by Hilco Streambank on behalf of JGB Collateral, LLC (“JGB”), as collateral agent for the secured lender.

ODG was founded in 1999 by Ralph Osterhout, whose previous work included the PVS-7 night vision goggles and the development of high-tech devices featured in a couple James Bond films. Over the last several years, ODG pitched a series of head-worn glasses culminating in the R-9 which promised a series of key features including 6DoF tracking and an extra wide field of view for around $2,000. As of this writing, the ODG website still lists the option to “reserve yours” while stating that the gadget is “shipping in limited quantities.”

The Hilco representative I spoke with said they didn’t know what information could be made public regarding the state of the company. I’ll update this post as we learn more.

This would be a quiet end for ODG, which hasn’t updated its social accounts on Twitter and Facebook since June. The company offered relatively low profile headgear that certainly made strides in ergonomics compared to other kinds of AR and VR hardware, but could never deliver on the promises of a robust feature set with broad appeal.

The assets for sale are listed as a “Patent portfolio of 107 issued patents, 16 notices of allowance, 83 pending applications and 71 applications which have been abandoned but may be refiled” as well as “Related branded trademarks” and “Tangible collateral supporting the business.”

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Porsche Rolls Out AR Smartglasses For Vehicle Repairs

For personnel who work in areas such as maintenance and repair, having both hands available is pretty important. However, what if you need to call a specialist for some expert advice? At that point, you can either try and juggle phone, tools and components, or as automotive firm Porsche are doing, invest in some augmented reality (AR) technology to help.

Porsche are rolling out its ‘Tech Live look’ AR smartglasses technology to PCNA dealerships across the USA, which will allow local mechanics to connect with experts hundreds of miles away to get advice and directions.

Porsche Live Look

The system utilises the ODG (Osterhout Design Group) and R-7 smartglasses along with the AiR Enterprise software platform created by Atheer, Inc. This system allows service technicians who come across a complex or unusual problem on a Porsche vehicle can contact a remote expert, who will be able to see what the technician is seeing, and communicate information on how to proceed.

Remote technicians will even be able to use the AR technology to project schematics on to the local mechanics vision, or highlight a particular area or component, and send over documents for the mechanic to consult.

“Tech Live Look is the kind of digital innovation Porsche values because it raises the quality of the customer experience,” said Klaus Zellmer, President and CEO of PCNA. “By solving issues faster, our dealer partners can get their customers back into cars with less disruption. And our overall service quality increases as we share expertise more efficiently between our experts and dealer technicians.”

Pilots fr the technology took place across 2017, with these initial trials showing that service times were reduced by 40%, which equates to a significant cost saving for the company.

Porsche Live Look

The smartglasses are said to cost $2,750 (USD) per pair, but most Porsche dealerships were keen to embrace the technology considering the advantages it presents.

For future news of new developments in AR technology, keep checking back with VRFocus.

ODG Release AR Technology For Pilots Designed To Save Lives

The idea of a fire on board an aircraft is the sort of scenario that can keep a pilot awake at night. Though rare, fire can be a huge threat to the safety of a plane and its passengers. Augmented Reality (AR) Smartglasses company ODG plans to use its AR knowledge to try and help.

On an aircraft, several thousand feet up in the air, there is nowhere to run if a fire breaks out. Pilots have oxygen masks that can give them time to bring the plan in for a landing, but smoke can make it hard for pilots to see the instruments, making a critical situation even more difficult.

Osterhout Design Group (ODG) are best known as makers of AR smartglasses, and hsve turned their technology towards this problem, resulting in a new product created with the aim of helping pilots to land safely in emergency situations.

The AR-enabled mask will allow pilots to see clearly in a smoke-filled cockpit. According to the FAA, smoke is the number one cause of emergency landings, and the fourth leading cause of aircraft loss and flight-related fatality.

The Smoke Assured Vision Enhanced display, or SAVED lets pilots see their aircraft’s instruments using an AR heads-up display (HUD) system, and also gives them access to views from external cameras, thus providing vital flight information. The technology is currently being tested on FedEx Express cargo planes, with plans for ODG to make the technology available to civilian and government agencies in future.

AR has previously been used for military flight training, as well as assisting passengers in navigating through airports or planning their next flight. In addition, mixed reality (MR) has been deployed on Air New Zealand flights for use by cabin crew. Virtual reality (VR) has also seen use for civilian flight training and to help train new aircraft mechanics.

For further news on VR and AR being used for commercial and industry applications, keep checking back with VRFocus.

GridRaster Raises $2 Million for AR/VR Cloud Rendering Solution

Palo Alto-based VR/AR startup GridRaster recently announced a nearly $2 million seed funding round to strengthen and develop their mobile VR/AR rendering infrastructure. GridRaster claims to deliver high-fidelity graphics at 10 times the performance compared to standalone mobile platforms, a feat accomplished by a method of cloud computing optimisation called ‘edge computing’.

Offloading the rendering of real-time graphics from power-limited mobile devices to the cloud from can provide major performance advantages, but at the expense of latency – an essential factor to minimise in VR/AR applications. Edge computing is an evolving paradigm in cloud computing optimisation, where the typical latency problems associated with the cloud can be mitigated. According to the press release provided to Road to VR, GridRaster leverages this technology “to re-define the network and compute stack at multiple layers – device, network and edge cloud.”

VR/AR devices using mobile chipsets are expected to continue as the largest sector over the next few years, and while CPU and GPU performance will improve significantly, power and heat will remain limiting factors. In his keynote at Oculus Connect 4 in October, John Carmack lamented the end of Moore’s Law, warning that PC performance “will never get to a mobile platform” and that developers should be prepared to “embrace the grind” of eternal mobile optimisation. GridRaster’s edge cloud infrastructure may offer a potential alternative – or at least additional tool – for extracting greater performance from mobile platforms.

Moore’s Law showing exponential increase in microprocessor transistors, image courtesy Wgsimon

As explained in the press release, GridRaster “provides the underlying infrastructure to distribute and manage loads across servers, dynamically optimizing network bandwidth and intelligently reducing latency to enable compelling immersive experiences,” claiming to offer “high fidelity graphics at ultra-low latency” with a 10 times increase in performance over the mobile platform alone, and easy integration into popular engines like Unity.

“GridRaster’s software technology focus helps further advance augmented reality and virtual reality experiences by off-loading processing to remote servers and clouds to support real-time collaboration of complex 3D models with significantly reduced power requirements on mobile devices,” said John Haddick, CTO at Osterhout Design Group, one of the select group of GridRaster customers named in the press release. “It is an exciting technology application for ODG smartglasses as we work with enterprise customers who want to create and collaborate in mixed reality or build immersive 3D interactive experiences. We are impressed by what their software can accomplish in a wide-range of mobile environments.”

The near $2 million funding round consists of investments from several venture capital firms including Lumia Capital, Pipeline Capital, Exfinity Ventures, NextStar Partners, Unshackled Ventures, and Explorer Group. Istvan Jonyer, Principal at NexStar Partners made perhaps the boldest claim about the transformative potential of the technology:

“We see the future of VR being powered by the mobile phone, which everyone has in their pockets,” says Joyner. “GridRaster’s technology will turn these handsets into high-end VR HMDs at an attractive price point to enable high-end enterprise and consumer VR/AR experiences at scale.”

“We have just begun to see capabilities this technology can bring to the VR/AR space,” said Rishi Ranjan, founder and CEO of GridRaster. “We have proven out our core technology working with great partners. Now, with new capital, we will work toward strengthening our development team and maturing the product for specific enterprise and customer use cases as we continue to establish GridRaster as a standard and platform of choice for cloud-powered high-end VR/AR.”

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Osterhout Design Group erhält 58 Mio. US-$ in Series A Funding

Die Osterhout Design Group, ein Anbieter von Augmented Reality Smartglasses mit Sitz in San Francisco, hat Anfang Dezember 2016 ein Series A Funding in Höhe von 58 Mio. US-$ von verschiedenen Investoren erhalten. Das 1999 gegründete Unternehmen hatte im Oktober 2016 bereits über 80 Mitarbeiter. Nachfolgend ist ein Video vom Juni 2016, das einen guten […]