Life In 360°: Campaigning In 360° Is Just A Matter Of Time…

Friday is here again, but this time it begins with a Life In 360° that is very much all business. In a number of ways. Earlier in the week we reported on about Omnivirt, a 360 degree video and virtual reality (VR) advertising platform. Founded by former Google and YouTube employees the company has already received a lot of funding and is already working with a number of big players. Including, VRFocus reported at the time, Snapchat.

This last week however saw a 360 degree trailer for ABC’s Time After Time go live on the Yahoo, Bustle, and Google Doubleclick platforms.

Time After Time

Time After Time is based on the novel and movie of the same name in which famed novelist H.G. Wellsengages in a cat-and-mouse chase of the man he thought to be his friend but who just very well might be Victorian mass murderer Jack the Ripper. Wells uses his time machine of literary fame to follow Jack the Ripper (who has used the same) to New York City in the modern day. Here Wells finds a world even he could scarcely imagine, and as for Jack? He finds a world where even his exploits seem tame in comparison to some of the things going on around him. He might’ve found somewhere new to call home and begin a new – it’s up to Wells to stop him.

“These immersive experiences need to find an audience.” Says OmniVirt’s Chief Operating Officer Michael Rucker, “Its great to see marketers having the strategic foresight to think about a robust digital distribution strategy for their immersive content.”
You can see the experience here: http://upload.omnivirt.com/content/6578

SnapChat Gets 360 Degree Brand Campaign Support Through Company OmniVirt

Virtual reality (VR) advertising platform OmniVert today announced it has become the primary platform for brands looking to utilize 360 degree VR video inside the newly stock market floated SnapChat.

Universal Pictures, Netflix and Chick-Fil-A have used VR in their recent advertising campaigns, and used the OmniVirt platfrom to bring those campaigns into SnapChat. SnapChat announced it’s first 360-degree video campaign with Sony pictures at the end of last year and since then, several other advertisers have followed suit onto the popular picture messaging service.

“Based on our customers’ feedback, advertisers are required to provide Snapchat a 360° experience that works on the web,” notes Brad Phaisan, CEO of OmniVirt. “Given our robust mobile web 360° VR Video player, we have quickly become the easiest way to get your VR campaign up and running inside of Snapchat.”

In addition, OmniVirt have also been powering 360-degree video adverts for Twitter, New York Times, Wall Street Journal, AOL and others. As we’ve seen before, VR advertising is on the rise, between Adobe’s new advertising systems, Verve and Digital Domain joining to create new VR advertising content and Chevrolet using augmented reality for their new campaign, this is a large growth area.

VRFocus will continue to bring you news on developments regarding VR advertising.

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