Lawsuit Alleges Nreal Founder Copied Ideas After Leaving Magic Leap

Lawsuit Alleges Nreal Founder Copied Ideas After Leaving Magic Leap

Well-funded augmented reality startup Magic Leap filed a lawsuit against competing startup Nreal and its founder Chi Xu.

The suit alleges that Chi Xu worked at Magic Leap as a software engineer between July 2015 and August 2016 and that he signed “a Proprietary Information and Inventions Agreement (‘PIIA’) that contained a broad proscription against the improper use or disclosure of any of Magic Leap’s confidential and proprietary information during or after his employment.” Then he left and founded Nreal with contacts in China, the suit alleges, and he “wrongfully used and disclosed to Nreal and its collaborators the confidential and proprietary information to which he obtained access as a former Magic Leap employee.”

We’ve uploaded the full complaint filed in the United States District Court Northern District of California and you can read it as a PDF here. I reached out to Chi Xu for comment via direct message on a LinkedIn account matching his name.

“Mr. Xu used his knowledge of Magic Leap’s Confidential Information, including but not limited to the Confidential Designs, to make production and design decisions at Nreal and to guide the development of spatial computing products intended for sale,” the suit alleges. “The resulting product, as demonstrated at CES and on publicly available videos, bears a striking similarity to the Confidential Designs that Magic Leap had under development before and during the time that Mr. Xu worked at Magic Leap, but which were not ultimately commercialized or publicly released. Whereas Nreal purported to develop its Nreal Light product in under two years, Magic Leap developed its technology after extensive investment of time (multiple years), money (hundreds of millions of dollars spent on research and development) and human resources (hundreds of engineers).”

A video below from the MRTV channel is referenced several times in the complaint wherein “Mr. Xu asserted his view that Magic Leap is ‘too ambitious’ and ‘trying just a little bit too hard,’ and he characterized Magic Leap’s product development strategy as follows: ‘in some way, they are trying to build something that can replace a cell phone in the first generation, which is kind of like mission impossible.’ Mr. Xu continued with his characterization of Magic Leap’s product development strategy, saying ‘[t]hey are trying to bundle pretty much everything in the [device] making that bigger and bigger.’ While Mr. Xu attempted to differentiate the Nreal Lite from Magic Leap’s products currently on public sale, in reality, the Nreal Light incorporates and derives from the Confidential Designs and other Magic Leap Confidential Information protected by the PIIA.”

Magic Leap’s lawsuit also points to similarities in the fonts used by the companies.

We’ll bring you updates as this news develops.

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nReal Light Is A $499 Consumer AR Headset, Shipping This Year

nReal Light Is A $499 Consumer AR Headset, Shipping This Year

Today AR headset company nReal have announced the debut of the nReal Light, a consumer-focused AR headset with a small sunglasses form factor for just $499. It begins shipping later this year. nReal is also launching the developer edition for $1,199. To help teams get started building experiences for nReal, the SDK will launch in August.

Out of all the AR companies we’ve seen in recent memory, nReal is one of the more promising ones. The nReal Light model has a 1080p display and is focused on ease-of-use. During demos we watched AR concerts on tabletops, streamed video on virtual floating screens, played simple games, and checked tasks with pop-up calendar displays.

For $499 you get the glasses themselves that must be connected to a smartphone running Snapdragon 855 or better. Not all 855 phones will work though, as they will require USB-C for the glasses’ DisplayPort output and there’s an app that will pre-certify only specific phones. This keeps the cost down so they don’t need to ship the device with its own processing unit. We’ll have a full list later this year hopefully before launch.

“nreal light provides a light-weight XR Viewer that allows consumers to take advantage of 5G including high bandwidth and low latency to deliver immersive experiences virtually anywhere,” said Hugo Swart, head of XR, Qualcomm Technologies in a prepared statement. “We worked closely with nreal to ensure Snapdragon smartphone compatibility and ecosystem integration to transform the way people connect and consume entertainment, and to further advance XR to make it the next generation of mobile computing.”

This sort of lightweight and frankly pretty stylish design is likely the future of AR headsets as opposed to bulky visors. nReal’s field of view reportedly falls right around 52 degrees, which is a step up from the original HoloLens and just barely wider than the Magic Leap One’s 50 degrees.

The consumer edition of nReal Light will start shipping in limited quantities later this year but will be mass produced in 2020. Let us know what you think down in the comments below!

Update: Details added about USB-C requirements.

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GDC 2019: Nreal AR Sunglasses Target Gamers With NetEase Partnership

GDC 2019: Nreal AR Sunglasses Target Gamers With NetEase Partnership

Having showcased its promising hardware at CES and MWC already, Nreal is targetting gamers at GDC 2019.

The company today announced a partnership with NetEase to showcase content on its AR sunglasses, Nreal Light. Nreal offers a pair of light sunglasses that connect to an external processing unit, be it either a dedicated device or a Snapdragon 855-powered smartphone. The glasses then produce virtual images in the real world, much like Magic Leap One or HoloLens 2. I was surprised by just how well the experience worked when I tried it at MWC. That said, I didn’t get to sample any truly interactive content.

That changes at GDC, where Nreal is showing NetEase AR’s YuME. It’s a puzzle game in which players explore a series of fantastical landscapes and objects. Puzzles rely on optical illusions, getting players to utilize six degrees of freedom (6DOF) tracking to solve them. Nreal Light supports a 3DOF motion controller, which we assume you use to interact with the game.

Nreal hopes to show developers at GDC that it has a viable platform for AR game development. Current AR gaming is largely confined to smartphone-based AR on Apple’s ARKit and Google’s ARCore. Microsoft’s HoloLens 2 is an enterprise-level device that isn’t concerned with entertainment. Magic Leap One does feature plenty of games, but at $2,295, it’s too expensive for many gamers to really consider.

We don’t yet know when Nreal Light will release, nor how much it will cost. But, weighing in at just 85g, we have high hopes that this could be an AR ‘headset’ that really catches on.

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