Ralph Breaks the Internet in Noovie ARcade’s Latest Game

Last month the Noovie ARcade app brought some scary Halloween flavour to US theatres as part of its augmented reality (AR) pre-show. For November the company is going a lot more light-hearted thanks to its first studio collaboration, teaming up with Disney for Wreck-It Ralph sequel Ralph Breaks the Internet.

Noovie ARcade

Starting from 2nd November, audiences will be able to play interactive AR title Ralph Breaks the Internet on the Noovie  ARcade companion app ahead of the film’s release on 21st November. In the experience, they’ll be able to enter the virtual Pancake Milkshake Café and tap the buttons to feed the Kitty and Bunny as fast as they can – just like in the official teaser trailer.

“Disney Animation has always embraced new technology to bring our characters to life on the big screen, and we’re proud to work with NCM and Noovie ARcade to be the first studio ever to deliver an in-theatre augmented reality gaming experience for movie audiences,” said David Sieden, Vice President, Cinema Partnerships at The Walt Disney Studios in a statement. “Movie theatres are the perfect place for people to come together and enjoy the magic of Disney movies, and augmented reality gives us a way to make that magic jump off the screen and into the hands of audiences through their phones. It’s the perfect way to get moviegoers excited about Ralph and Vanellope’s crazy new adventure in Ralph Breaks the Internet.”

To play, all you need to do is download the app and arrive at least 20 minutes early to your local Noovie theatre to catch the Noovie pre-show, which will prompt viewers to open the app and aim their phones at the big screen when it’s time to play. Then, through their mobile phone, the movie theatre will transform into a larger-than-life game setting.

Noovie ARcade

“Disney has been our premiere Noovie studio from the beginning, and we’re thrilled to work with them to break new ground in augmented reality gaming,” said NCM Chief Digital Officer, Rick Butler. “The unique environment of the movie theatre is perfect for a shared AR experience, and this is just the beginning of the fun new movie-related games that audiences can expect at their local Noovie theatre.”

The Noovie ARcade app is compatible with both iOS and Android devices, and works in over 21,100 movie screens across 1,700 theatres in the US, including AMC, Cinemark, Regal Entertainment Group, and 50 other regional and local exhibitors. For further Noovie ARcade updates keep reading VRFocus.

Scream and Hide in Virtual Reality Films and Videogames This Halloween

We all love a little bit of a scare, scream and adrenaline rush. Virtual reality (VR) is particularly good at making viral videos when we see our friends and family members tremble, scream or fall off chairs. Be prepared to go through those same emotions in these latest experiences in VR and augmented reality (AR).

Dark Corner Tag Along

Dark Corner Studios are releasing international exclusives for horror fans to enjoy. All four of the films are available now through the Dark Corner app which you can get on Oculus Rift, Oculus Go, Samsung Gear VR, and Google Daydream headsets.

  • Tag Along – A blood-spattered haunted house story from Taiwan, director Pu-Yuan Cheng and producer Shin-Chi Chen have created a short horror experience that expands the mythology of this hit Taiwanese franchise. Get ready to enter the haunted home of the demon Mosien, if you dare…
  • Oh Deer – The first foray into VR for Swedish director Peter Pontikis, Oh Deer is a stark, minimalist POV experience. It’s an exercise in suspense and divided attention, placing the viewer in the perspective of a wounded animal as hunters close in from all sides.
  • Horomaru – An indie haunted house story from South Korea by director Jae-gyun Hong. Three young ghost hunters with plans to upload their 360 footage for viral internet views go exploring in an abandoned mansion. What they don’t realize is that the house used to host grisly sacrificial rites; “Horomaru” refers to “the ritual of sacrificing a living human to a ghost or demon.”
  • The Office – A popular horror short from the prolific European VR studio Inside360, directed by Miguel Temme. The viewer takes the POV of an office worker about to head home for the day…when suddenly mysterious things start to happen all around you.

WITHIN also has some premieres for their Fright Fest Collection with eight experiences, including five app premieres. These premieres will include:

  • The Caretaker​ – created by Jacob Wasserman, Adam Donald, and Ant Gentile of Hidden Content. This follows the mysterious occurrences at a strange hotel when a couple arrives to wait for a mechanic after their car breaks down on a cold winter night.
  • An Obituary​ – created by Jean Yoon, Kuk-seok Yang, and Jin-hee Kim. The experience charts the unsettling course of a funeral when the man attending realizes he is the sole mourner alongside the deceased’s grieving mother. Why is there nobody else in the village?
  • 11:57​ – is a first-person POV nightmare in which you are strapped to a chair in a dark cave. The experience revolves around your every move, but may leave you cowering under your bed.

Also available will be Dinner Party,​ the pilot episode of a new anthology series called, The Incident.​ Focused on actual supernatural events the first installment is based on the story of Betty and Barney Hill, an interracial couple who reported the first nationally known story of a UFO abduction in 1961.From WITHIN’s archives the Fright Fest Collection will include Greg Nicotero’s The Walking Dead, AMC’s The Terror, ​and Sergeant James. 

It’s not all about VR this season, AR app Noovie ARcade app have also been busy preparing audiences in cinema theatres with pre-show creepiness. Twenty minutes before a screening, audiences can download the Noovie ARcade app on Google Play Store and Apple App Store.

Then, they will be shown a slew of spooky imagery, such as a silhouette of a child on a swing, clutching a teddy bear. Strange, zombie-like creatures who move with a jerky, unnatural motion appear as ominous writing appears on a billboard, pleasing ‘Save Me!’. Alternatively you can also play AR games on the cinema screen like Cinevaders, Emoji Escape and Kernal Cannon.

The horror experience will be available at selected theatres from 6th October until 31st October, with over 20,800 movie screens taking part,  including big chains such as AMC, Cinemark, Regal Entertainment Group along with 55 regional and local cinemas and exhibitors.

Viveport_Halloween

If cinema or movies just aren’t immersive enough for you, and you’re looking for a little bit more interaction with your content. You can always head over to Viveport where they’re doing a 90% off massive Halloween sale. There’s a lot on offer, there’s even a ‘Free Frights’ category, you can select from various categories, with my personal favourite category “AHHH!”

KOBOLD If you’re looking for something that sits between a film and videogame you can always try Kobold. This experience is coming to the Oculus Rift and HTC Vive. Designed as a trans-media experience. Before entering VR you watch a short film which serves as an introduction into the world and characters and tells the backstory of a missing boy and his family.

In the VR experience you play an urban explorer investigating the mysterious case of the missing boy. With your torch in hand you look to discover the secrets of an abandoned villa in the middle of a dark forest in Germany. Featuring real locations that have been scanned for authenticity, KOBOLD offers players a fully interactive universe where they can pick up clues, solve a mystery and come face to face with an ancient evil.

Continue reading VRFocus to get the latest scares.

Augment The Cinema Experience This Halloween with Noovie ARcade

With the spooky Halloween holiday coming up fast, many people will be planning to head to the cinema to take in a horror film. Customers across the USA will be able to get in the mood for a fright with an augmented reality (AR) pre-show which will be available at selected theatres across the US.

Movie fans heading out to see Halloween, Venom or several other PG-13 and R-rated films during October will be able to take part in a communal AR experience before the film starts, thanks to the Noovie ARcade pre-show.

Twenty minutes before the feature starts, users who have the Noovie ARcade app will be able to enjoy the spooky pre-show, which will begin in the dark theatre on the big screen in a number of cinema, including big chains such as AMC, Cinemark, Regal Entertainment Group along with 55 regional and local cinemas and exhibitors.

The Noovie Arcade app lets customers play interactive AR videogames on the big screen, including titles such as Cinevaders, Emoji Escape and Kernal Cannon.

Cinevaders is an AR take on the classic arcade title Space Invaders, with the player trying to protect the cinema from invading aliens. Emoji Escape challenges the player to catch the escaped emojis before they eat all the cinema snacks.

The AR horror experience requires the use to activate the Noovie ARCade app and point their camera at the cinema screen. Then, they will be shown a slew of spooky imagery, such as a silhouette of a child on a swing, clutching a teddy bear. Strange, zombie-like creatures who move with a jerky, unnatural motion appear as ominous writing appears on a billboard, pleasing ‘Save Me!’.

The Noovie ARCade can be accessed through the app, available on Google Play Store and Apple App Store. The horror experience will be available at selected theatres from 6th October until 31st October, with over 20,800 movie screen taking part.

For future coverage on new and upcoming AR experiences, keep checking back with VRFocus.