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Facebook Signs Multiyear Deal with NBA, Making Oculus Its Official VR Marketing Partner
Facebook has signed a multiyear deal with the National Basketball Association (NBA) which makes Oculus an official marketing and VR headset partner of the NBA, Women’s NBA (WNBA) and NBA G League.
Oculus is now considered ‘the presenting partner’ of the NBA Rail Cam Replay on ESPN, ABC and TNT, which will now be called ‘Oculus Front Row View’. The newly-dubbed Oculus Front Row View is a mobile table-mounted camera that captures the action as it moves up and down the court.
In addition to its Oculus Venues coverage, accessible through NBA League Pass on Quest and Go, the company also says the new camera angle will be “just one of the many ways the NBA and Oculus will provide an innovative experience for fans watching games at home.”
The marketing deal coincides with the start of the 2020 NBA Playoffs. You can check out the full NBA VR schedule here, accessible via Oculus Venues for Quest and Go.
“This partnership furthers our ongoing commitment to engage with fans of the NBA, WNBA and NBA G League in new and innovative ways,” said Julie Morris, Vice President of Media & Business Development at the NBA. “Together with Oculus, we will create new experiences for our fans while also bringing them closer to the action through Oculus’ state-of-the-art VR devices.”
NextVR, which was acquired by Apple earlier this year, previously held exclusive rights to streaming NBA games and replays in immersive 3D 180 degree video. Those licensing rights had fallen to Yahoo Sports and the VR production team RYOT, which covered 13 seeding games up until August 12th. Now it seems Facebook will not only be taking over that role, but also expanding it with the addition of marketing for the WBNA and NBA G League.
In addition NBA finals coverage, Oculus will have a presence throughout both ESPN Wide World of Sports and IMG Academy as the 2019-20 NBA season and 2020 WNBA season continues in Orlando and Bradenton, Florida.
The deal brings Oculus signage to games as well as Oculus Quest headsets to NBA and WNBA players.
The post Facebook Signs Multiyear Deal with NBA, Making Oculus Its Official VR Marketing Partner appeared first on Road to VR.
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NextVR and NBA Continue League Pass Collaboration Revealing 2019-20 Schedule
Immersive streaming service for live events NextVR has collaborated with the NBA for a number of years, offering NBA League Pass holders the chance to watch games in virtual reality (VR). Today, NBA Digital – co-managed by the NBA and Turner Sports – and NextVR have announced the live VR game schedule for the 2019-20 regular season.
Available to NBA League Pass subscribers within the NextVR app for most headsets (Samsung Gear VR, Google Daydream, Windows Mixed Reality, PlayStation VR, Oculus Go, HTC Vive, HTC Vive Pro, Oculus Rift and Oculus Quest) things kick off with the New Orleans Pelicans vs. the Houston Rockets on 26th October.
As detailed above, the schedule will feature a game each week throughout the season. For those in the US, the NBA League Pass will be viewable via social app Oculus Venues allowing fans to watch games with friends as well as thousands of others.
“We are delighted to renew our partnership with the NBA as we continue to evolve our VR broadcast to provide the highest fidelity, most immersive NBA experience in VR,” said David Cole, NextVR co-founder and CEO in a statement. “This season comes on the heels of our recent launch on Oculus Quest. By capitalizing on new VR headsets with next-generation optics and highly optimized architecture, we’ll be able to deliver higher-fidelity NBA VR than ever before.”
“NextVR will continue to provide a unique courtside experience,” said Mike Chioditti, NBA Senior Director, New Media Distribution. “We’re also excited to partner with Oculus again to deliver a communal experience for fans to enjoy NBA basketball in VR.”
The NBA League Pass is available in three subscriptions depending on how much you love basketball. The top annual package comes in at $249.99 USD, offering games from all the teams, commercial free. Or if you don’t mind commercials then save some cash and buy the All Teams package for $199.99. For those only interested in watching their team then the One Team package at $119.99 is the smart choice.
The NextVR app is free to download for the aforementioned VR headsets. For further updates on NextVR content keep reading VRFocus.
NextVR to Offer Free on-demand VR Game Highlights of the 2019 NBA Finals
As part of its yearly broadcast schedule, virtual reality (VR) platform NextVR has held a longstanding partnership with the NBA to showcase highlights of games via its app. As official VR partner of the NBA, NextVR will be able to offer basketball fans free on-demand highlights of the 2019 NBA Finals presented by YouTube TV featuring the Toronto Raptors vs. the Golden State Warriors.
Via the NextVR app fans will be able to access highlights in the NBA Finals channel, following each game, being able to go ringside and enjoy the action first hand.
“NBA Finals highlights are among NextVR’s most popular sports experiences, year after year. We are fired up to provide fans with their favourite experience for the third year in a row,” said Danny Keens, Vice President of Content at NextVR in a statement. “This year with NBA Finals highlights centred on a unique viewpoint, from the stanchion, NextVR is putting fans closer to NBA Finals action than ever before.”
“The NBA Finals is the most anticipated event of our season, and we are excited to once again partner with NextVR to deliver innovative VR highlights following each game,” said Jeff Marsilio, NBA Senior Vice President, New Media Distribution. “NBA fans will have the opportunity to experience the Finals in a unique and immersive way.”
As well as the highlights, viewers can continue to experience NBA feature content available via the NBA League Pass channel.
The NextVR app is now more widely available than ever. Originally a mobile app for headsets like Samsung Gear VR and Google Daydream, NextVR brought support to Oculus Go, Oculus Rift, PlayStation VR, HTC VIVE Pro, HTC Vive Focus, HTC Vive, and Windows Mixed Reality. And to help with distribution, the app arrived on Steam earlier this year.
NextVR isn’t just about basketball either. The VR broadcaster puts you up front for WWE fights, NHL games and football matches, as well as concerts, and stand-up comedy gigs. As the company expands its VR content roster, VRFocus will bring you all the latest news and updates so you know what and when to watch.