Virtual reality (VR) creation company LumiereVR specialised in several immersive solutions for its clients, including content creation and location-based setups. Today, the company has announced the acquisition of Montreal-based VR data analytics company RetinadVR.
Thanks to the acquisition RetinadVR’s analytics product will be rolled into LumiereVR’s location-based entertainment suite, then publically rereleased during 2019.
“We are thrilled RetinadVR is joining forces with LumiereVR. It is a natural fit since we were a client of theirs and would use analytics daily to monitor our VR ‘Microtheaters’ across the United States and Canada” said Travis Wu, co-founder of LumiereVR. “LumiereVR looks forward to building on the great analytics legacy RetinadVR created in the last few years. By combining RetinadVR’s assets with those of LumiereVR, we will be able to offer even better and deeper data analytics to the VR community by mid 2019”
RetinadVR was founded in 2014, successfully raising over $2 million USD in the process. Thanks to its platform companies were able to track how users behaved in VR environments, helping pioneer early VR studies with Google’s JumpVR, Yahoo!, YuMe, Isobar and the University of Montreal.
“It is no secret the industry has a lot work left to prove its long-term sustainability– the essential metrics in terms of adoption and clear use-cases are only now starting to surface,” commented Alexander Haque, CEO at RetinadVR. “In my humble opinion, LumiereVR is a rocketship that I believe has cracked the code on how to build a successful, scalable VR business for today’s market by partnering with venues with strong foot traffic.”
Founded in 2015 by Wu and two-time Forbes30Under30 recipient Jenny Qinya Guo, LumiereVR has three main VR solutions, VR Theater, MoodPod and Content & Production. VR Theater has built an extensive VR distribution network of museums, aquariums and large venues such as Madison Square Garden, while on the content side the company has co-produced VR experiences for shows like Victoria Secret’s Road to Runway. And there’s MoodPod, designed to fit into any office space, it can help workers escape a stressful day to relax for 10 minutes.
As LumiereVR continues its expansion, VRFocus will keep you updated with the company’s latest announcements.