Category: mk2 VR Pod

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LBVR Specialist mk2 to Integrate Secret Location’s Vusr Venue for Global Content Delivery

When it comes to location-based virtual reality (LBVR) entertainment two thing are highly important, the hardware for visitors to use and where you get your content from. mk2 is a specialist provider of VR equipment, providing locations across Europe with its mk2 VR Pods. The company had been searching for a content management tool, announcing a new partnership with Secret Location to use its all-in-one solution, Vusr Venue.

Vusr Media - 1

Both companies have a shared goal to create a worldwide VR distribution network and this collaboration is a step in that direction.

Secret Location unveiled content management platform Vusr Venue way back in 2016 as a way for VR creators to easily publish, distribute and monetise content for VR platforms. The platform looks to offer LBVR operators efficient management of content through a centralized dashboard, where they are able to view station operating statuses, troubleshoot hardware, components and software, download and install new software, manage live sessions and more.

mk2 launched its VR Pod earlier this year. Designed as a VR plug-and-play solution for various venues mk2 has sold them to institutions including the National Public Library of France and the Film Fund in Luxembourg, Nordisk in Scandinavia as well as exclusive partners in Brazil (Arvore) and Asia.

mk2 Nordisk Film Biografer

“mk2 has long been searching for an easy-to-use content management tool to power our VR Pods. Secret Location’s Vusr Venue is providing exactly what our global customers need, and more,” said Elisha Karmitz, CEO of mk2 in a statement. “Vusr Venue gives our operators simple methods to manage the complex back-end components of VR LBEs and will help mk2’s VR Pods even easier to use at any scale.”

mk2’s VR Pods feature over 50 curated experiences, but with Vusr Venue the company aims to offer a lot more that can be distributed globally. Secret Location has begun several collaborations with studios to ensure monthly content additions, they include Felix & Paul Studios, Atlas V, WITHIN and SuperHot Team to name a few.

While Secret Location and mk2 continue to push the growth of the LBVR industry, last week saw it take a hit with IMAX VR announcing the full closure of its centres worldwide. As the industry continues to find its footing in the entertainment world, VRFocus will notify you of the latest announcements.

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VR Content Provider Mk2 Launches VR Plug-and-Play Pods

There is growing interest in the area of location-based virtual reality (VR), sometimes known as Out-of-Home VR, or more casually if somewhat inaccurately as ‘VR Arcades’. Its been a year since French company Mk2 launched its VR space in Europe, and the company is aiming grow its presence in the VR space with the launch of its VR plug-and-play solution for VR out-of-home centres.

The new product is called the Mk2 VR Pod, and its release marks the start of Mk2’s aim to become the first worldwide distribution network for VR by combining the Mk2 VR Pod with a large library of available content to create an end-to-end product.

Mk2 is best known as a film exhibitor, having been in business for 42 years. The company has produced over 100 movies and operates 26 theaters throughout Europe and have won 160 awards from major film festivals.

The Mk2 Pod is designed for use in places such as cinemas, museums, institutions and other location-based VR entertainment centres. The Mk2 VR Pod has twelve VR pod offerings, powered by three different high-end VR technologies, HTC Vive, Oculus Rift and PlayStation VR, along with two full-body simulators; Birdly and the Holodia rowing machine.

The first run of Mk2 VR Pods have already gone on sale to selected Mk2 partners around the world. These include institutions such as the National Public Library of France and the Film Fund in Luxembourg as well as movie theatre companies such as Nordisk in Scandinavia and other entertainment partners located in Brazil and Asia.

“Providing state-of-the-art technology to fill the void of white label solutions in the virtual reality space will be a catalyst for making VR a requisite part of consumers’ entertainment expectations,” says Elisha Karmitz, General Manager at mk2. “Adapting VR is a natural next step for the cinematic community and mk2 aims to be their trusted partner in delivering quality and memorable experiences.”

The Mk2 catalogue of VR experiences will be available to customers of the Mk2 VR Pod immediately, and features curated VR content from some of the world’s leading VR content studios, including Felix & Paul Studios, Atlas V, WITHIN and SuperHot Team.

Further news on new and upcoming location-based VR products and services will be right here on VRFocus.