Category: Life in 360

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Life in 360°: Surf’s Up with GoPro

This week for Life in 360° you’ve got me rather than our illustrious community manager Kev who usually does this column, as he’s taking some well deserved time off. To start the week off we’ve selected a new 360-degree video from action camera supremos GoPro, with a behind-the-scenes look at Taylor Steele’s new film Proximity.

Featuring actor and surfer Dave Rastovich alongside six times world surfing champion Steph Gilmore as they record scenes for the film, the video sees the two driving across arid terrain to find that piece of glorious coastline that harbours the waves they need.

As quite a few surfing videos tend to play out, there’s beautiful footage of the pair carving up waves and making it look effortless. That’s not all though, with the camera going underwater to get a glimpse of the local wildlife.

As always come back on Wednesday for another Life in 360° by VRFocus.

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Nikon ‘Life in 360’ Study Finds 90% of Americans Believe Current Content Would be Better in 360

360-degree content has come along way since the early days of virtual reality’s (VR) resurgence, with companies like Jaunt, Littlstar, NextVR, The New York Times, and many more creating and distributing immersive content. Today imaging expert Nikon has released the results from its national Life in 360 survey, which asked Americans about their awareness and attitudes toward emerging 360-degree video technology and gain insights into what Americans want to view and capture in 360.

Conducted by Wakefield Research among 1,000 nationally representative US adults ages 18+, between 15th – 21st November, 2016, using an email invitation and an online survey, respondents were asked what content, if any, that they currently watch would be better if shot with a 360-degree camera.The results that came back showed 90% indicated they believe some content would be better viewed in 360, while 3 in 5 (60 percent) believed sports and travel content would be better with a full 360-degree view. Live entertainment (55 percent), movies (39 percent), news programs and documentaries (31 percent) and television shows (30 percent) also featured.

Nikon 360 Infographic

When asked if 360-videos can capture content in more exciting ways than traditional video technology and what types of experiences they would like to capture using a 360-camera, the results showed that 92 percent want to use a 360-camera to record personal experiences, including holidays (60 percent), family moments (53 percent), milestone events (45 percent), outdoor activities (42 percent), sports they play (19 percent) and getting intimate with a partner (15 percent). 98 percent said that 360-degree videos can capture experiences in more exciting ways than other video technology on the market.

“As Nikon enters this emerging space with the new KeyMission 360 camera, the Nikon Life in 360 study sheds intriguing light on the interest of consumers in capturing and sharing their experiences in a new, exciting way,” said Lisa Baxt, Associate General Manager of Communications, Nikon Inc. “Nikon is committed to innovation in this space and providing creators with the tools to capture, experience and share their lives in 360.”

VRFocus will continue its coverage of Nikon, reporting back with the latest 360-degree news.