Laduma – Augmented & Virtual Reality Confabulation

October 1, 2018

Laduma Uses VR To Demonstrate Uses of Essential Oils

Though essential oils have been used for centuries, with many health benefits being attributed to their use, the chemical mechanism by which these oils work is poorly understood by most people. Virtual reality (VR) consultancy Laduma have created a VR experience that shows exactly how essential oils work on the body.

Laduma has produced a 360-degree film which was created for the doTERRA Convention in Utah, an event organised by doTERRA, a company involved in the sourcing, testing, manufacture and distribution of essential oils.

The video used a combination of 360-degree live footage with CGI to explain how doTERRA uses scientific methods to test essential oils and show how the can benefit the body. The video aims to show how the essential oils cause biological changes.

The 90-second film was designed for Laduma CaVRn VR Dome, and was shown to thousands of visitors to the doTERRA Convention during the event at the Salt Palace Convention Centre in Salt Lake City.

Ben Smith, CEO of Laduma, said: “It was fantastic to be in Utah not only to see the culmination of all the hard work that has gone into this project but to get a sense of just how popular CaVRn was among the delegates at the doTERRA convention. As a company we live to surprise and delight our clients and deliver an experience that helps them stand out to their audience. Having spoken to some of the senior team at doTERRA, I think we can safely say we did just that. And that gives us a huge amount of satisfaction as a company.”

The Laduma CaVRn is a 360-degree dome that projects floor-to-ceiling VR content. Laduma and doTERRA believe this offered the best way to present an engaging view of the science behind essential oils.

doTERRA health and exercise scientist, Dr. Damian Rodriguez, said: “With the help of Laduma’s unique technology and video production expertise, we were able to provide our Wellness Advocates with a stunning visual experience elucidating how doTERRA is utilizing cutting-edge research methods to map out the biological pathway of essential oils.”

For future coverage of new and upcoming VR content, keep checking back with VRFocus.

September 6, 2018

Laduma Creates VR Training Experience for Cardiac Procedures

Medicine is one area where immersive technology such as virtual reality (VR) and mixed reality (MR) are having a significant impact. The technology is being used in a variety of ways, including distracting patients from pain, or teaching people about complex medical issues. One of the most significant, however, is the use of VR to train doctors, such as the newly developed VR surgical training tool from Laduma.

Laduma is an immersive tech consultancy which has been working with Dr Harish Manyam of the Erlanger Heart Lung Institute to create a custom 360-degree VR experience of a S-ICD procedure, a procedure which is performed on patients at risk of Sudden Cardiac Arrest.

Ben Smith, CEO of Laduma, said: “Working with Erlanger Health System has shown us all how important it is for medical staff to be properly trained when it comes to performing complex life-saving operations. By filming Dr. Manyam as he carried out the operation with several cameras, our crew was able to capture previously unseen details. The finished 360° Virtual Reality experience is a breakthrough for medical training.”

The VR experience will be delivered to doctors around the world as part of ongoing training in new procedures. The VR experience allows doctors to get a full 360-degree view of the process as if they were standing alongside Dr Manyam in the operating theatre.

“It means doctors in remote parts of the world can be trained better than ever before and save even more lives,” Continued Ben Smith, “Boston Scientific is one of the world’s premier medical device companies and Erlanger Health Systems is known as a leader in healthcare so we were honoured to work with them.”

“As the region’s only academic center, training clinical teams in innovative therapies is a core value of the Heart & Lung Institute team. As the Electrophysiology program leader, having the opportunity to share what we are doing in Chattanooga, TN is exciting”, says Dr. Harish Manyam.

For future coverage on Vr in health, keep checking back with VRFocus.

February 11, 2017

This Week in VR Sports: Sportsnet Brings 360 Hockey to Fans, Laduma Partners with Denver Broncos & Middlesborough FC Launch VR App

This week VRFocus’ roundup of all things sport and virtual reality (VR) related features a mixture of disciplines. From the UK there’s football from Middlesborough FC, from the US there’s the NFL’s Denver Broncos and from Canada we’ve got hockey.

Molson Canadian and Sportsnet Bring Hockey Fans Live, Front-Row Access in 360-degrees

Canadian brewing company Molson has teamed up with Sportsnet to bring hockey-loving fans that little bit closer to the sport with the launch of live 360-degree NHL broadcasts.

Across six consecutive Saturday night hockey broadcasts, fans will be able to watch the games live in VR on Sportsnet.ca and the Sportsnet app by using VR headset found exclusively in select cases of Molson Canadian across Canada. Three different 360-degree cameras will be used during the games, allowing viewers to experience the live action on the ice and take in the arena’s lively atmosphere. Adding to the immersive experience, fans can also watch behind-the-scenes footage from select NHL teams and on-demand highlight videos.

“Molson Canadian is known for bringing epic hockey experiences to the people who love our beer, and we understand that hockey fans across the country may never a get a chance to sit front row during a Saturday night game. So now we are bringing the front row to you, live during some key hockey match-ups as we enter the playoff stretch of this season,” says Duncan Fraser, Marketing Manager, Molson Canadian. “We’re so excited to bring the latest in Virtual Reality technology to hockey lovers from coast to coast in a way that only a partnership like Molson Canadian, Sportsnet and the NHL® can! We’re creating an experience for Canadians to celebrate their love of the game like never before!”

The live immersive experience will be available for the following Sportsnet games:

Calgary Flames @ Vancouver Canucks – Saturday, Feb. 18
Montreal Canadiens @ Toronto Maple Leafs – Saturday, Feb. 25
Detroit Red Wings @ Edmonton Oilers – Saturday, March 4
Calgary Flames @ Winnipeg Jets – Saturday, March 11
Chicago Blackhawks @ Toronto Maple Leafs – Saturday, March 18
Ottawa Senators @ Montreal Canadiens – Saturday, March 25

Molson Canadian - Sportsnet

Laduma partners with NFL’s Denver Broncos to provide a unique 360° experience

Last year VR specialist Laduma announced a multi-year content deal with LA Galaxy to produce a series of 360-degree experiences. Now the company has partnered with the current Super Bowl champions Denver Broncos to give their fans an up-close, 360-degree experience featuring their sporting heroes.

As with similar VR sporting partnerships fans will get a behind the scenes look at their favourite team, from walking out next to them onto the pitch, to soaking up the pre-game atmosphere. The Laduma content will shortly be available across Broncos’ platforms.

Director of Marketing for the Broncos, Ted Santiago, said in a statement ”The Denver Broncos look to not only embrace emerging technology, but want to be at the forefront of adopting and implementing technology that enhances fan engagement with the Broncos organization. The team at Laduma provided a solution for immersive live VR content that puts our fans in the middle of the action whether or not they are able to be at the game. Laduma are true professionals who share our vision in this space which led to a successful collaboration.”

Laduma - Denver Broncos

360-degree App Launched by Middlesborough FC

And for fans British football team Middlesborough FC the club has now released its own behind-the-scenes 360-degree app for iOS and Android devices.

Created by Spearhead Interactive Ltd, Boro VR 360 Experience – as you might suspect by now – allows the clubs fans to walk through the players’ entrance and head into locker room. Here users will be able to view individual profiles for the footballers and also participate in interactive exercises to learn more about the entire team.

“We’re delighted to be taking our first steps into this emerging technology and continuing to develop ways that will bring fans closer to the club,” Bob Tait, head of digital and marketing development at MFC, said in a statement. “The club and Spearhead have focused on creating a quality experience that will really bring the players’ matchday experience to the fans. We are sure that unique behind-the-scenes content will be of equal interest to both our local Teesside faithful and fans further afield.”

The Boro VR 360 Experience comes in two varieties, a free scaled back version or a premium option for £1.99 GBP. The free version does have an in-app purchase option should users want to upgrade to the premium experience.

Middlesborough FC VR app