Category: Jack Daniels

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Jack Daniel’s AR App Turns Whiskey Bottles Into Little 3D Dioramas

Jack Daniel’s AR App Turns Whiskey Bottles Into Little 3D Dioramas

Augmented reality is proving to be a potent marketing tool in the hands of the right brands, and world-famous spirits maker Jack Daniel’s is today unveiling one of the strongest uses yet of the technology. Developed by Tactic, the company’s AR Experience app turns the classic black-and-white front label of any Jack Daniel’s Tennessee Whiskey bottle into a matching pop-up book, educating consumers about the company and brand.

Intended solely for users of legal drinking age — 21 and over in the United States — the free app uses a smartphone or tablet camera to recognize the shape of anything from a 50ml miniature to a giant-sized 1.75L bottle. A photorealistic version of the front label then syncs up with the real bottle’s position, unfolding to reveal stylized objects, text, and environmental effects.

There are three experiences. The first is a step-by-step explanation of whiskey manufacturing, including everything from water sourcing and mash milling to the barrel making, fermentation, and distillation processes. Each step appears as its own small pop-out diorama.

Next is a wider-format look at the company’s Lynchburg, Tennessee distillery, complete with its own barrel cooperage and cave spring — all rendered to a surprising level of detail. Last up is a collection of stories about “the man himself,” Jack Daniel. All of the content is voice narrated in a Sam Elliott-like baritone for an extra air of old American authenticity.

If you already have a bottle of Jack Daniel’s on hand, or find a bottle at a store, it’s impressive that you can learn so much more about the product and brand simply by looking through your phone’s screen. The only limitation — and a likely intentional one — is that you can’t get the AR experience without actually buying or otherwise having one of those bottles handy. Flat 2D-style scrolling text content is all you can view if you don’t have a bottle.

The Jack Daniel’s AR Experience app is available now through the iOS App Storefor iPhones and iPads, and through the Google Play Store for Android users. In addition to being age-gated through both stores for users 17 and up, the app requires a 21-or-older age-confirming birthdate on first run.

This article by Jeremy Horowitz originally appeared on VentureBeat.

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The post Jack Daniel’s AR App Turns Whiskey Bottles Into Little 3D Dioramas appeared first on UploadVR.

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Bring Your Jack Daniel’s Bottle to Life With the Distillery’s new AR App

Jack Daniel’s is one of the most famous whiskey brands in the world, helped in part by its long and proud history. For those wanting to learn more about the company while taking a sip all they need to do is download a new augmented reality (AR) app that transforms the renowned bottle.

Jack Daniels AR

Jack Daniel’s Tennessee Whiskey partnered with San Francisco-based Tactic, a company specializing in the production of immersive experiences to build a unique app. Users can point their phone at any size bottle of Jack Daniel’s to uncover 10 minutes worth of stories that make the 150-year old brand so well known.

Divided into three unique parts, each piece of content has been designed with the look and feel of hand-crafted models. The first transforms the front label of the bottle into a miniature version of the distillery, while the second walks step by step through the process of making the whiskey, and the third shares stories of the man himself, Jack Daniel.

“In today’s world, it’s important for us to reach fans and consumers where they are,” said Jeff Cole, Modern Media Director for Jack Daniel’s in a statement. “That means sharing content that’s unique, interesting and relevant though a variety of digital mediums. In 2016, we launched an immersive Virtual Realty experience and in 2018 we launched our official podcast, ‘Around the Barrel.’ This new AR experience is taking our brand storytelling to the next level.”

“Augmented reality is in an exciting stage, and new technology and techniques are pushing the boundaries of what’s possible,” adds Peter Oberdorfer, President of Tactic. “The Jack Daniel’s AR app features technology that sets the bar for creative storytelling in this new medium. The learnings and best practices from Jack Daniel’s will help inform the development of AR apps across different brands and industries.”

The Jack Daniel’s AR app is available for download now – but only in the US – for both iOS and Android platforms. In other AR news, Shutterstock has also released a new AR app today, allowing users to view images in their homes. For further AR updates, keep reading VRFocus.