Iron Man: Hasbro bringt AR Hero Vision Headset

Für angehende Superhelden bringt Hasbro ein besonderes Schmankerl auf den Markt. Noch in diesem Frühjahr will der Spielzeughersteller die Marvel Avengers Hero Vision AR Experience auf den Markt bringen. Im Gegensatz zu einer echten Ausrüstung für Iron Man wird die Kunsstofffassung ein Schnäppchen: 50 US-Dollar soll sie kosten.

Iron Man Hero Vision: Habsro bringt Headset für AR-Erlebnis

Der Multimilliardär Tony Stark verwandelt sich dank Rüstung in Iron Man. Dabei entwickelt er sich vom zynischen Geschäftsführer eines Waffenkonzerns in einen Wohltäter und baut seinen Konzern um, um die Welt ein Stückchen besser zu machen. Gastauftritte hat der Superheld ohne eigene Superkräfte beim wechselnden Team Die Rächer, die in einem neuen Teil ins Kino zurückkehren. Der US-Start von Avengers: Infinity War startet am 26. April in deutschen und am 4. Mai 2018 in amerikanischen Kinos. Zeitnah will Hasbro seinen AR-Helm Marvel Avengers Hero Vision AR Experience auf den Markt bringen.

Das Set besteht aus mehreren Teilen. Neben der Hauptattraktion, dem Iron-Man-Helm, erhalten Spieler einen Hand-Tracker, einen Ewigkeitsstein sowie mehrere Marken, die man im Raum verteilen muss. Begleitend dazu gibt es eine iOS und Android-App, die für die Videospiel-Inhalte sorgt. Positiv: Iron Man kommt beim Spielen ohne Internet-Verbindung aus. Das Smartphone nimmt im Helm Platz und sorgt für die AR-Darstellung. Der Spieler kämpft in der App in zehn Leveln gegen Gegner und benutzt den Hand-Tracker, um Geschosse abzufeuern oder ein Schild hochzufahren. Um der Sache etwas mehr Würze zu geben, lassen sich Extras einsammeln, beispielsweise Power-ups. Die sind in Ewigkeitssteinen versteckt, von denen der Hersteller in Zukunft zusätzliche verkaufen will. Das Spiel folgt zwar nicht dem Film, Hasbro verspricht aber, einige Anspielungen auf Marvel-Kinofassungen versteckt zu haben. Im Frühjahr 2018 soll die Marvel Avengers Hero Vision AR Experience auf den Markt kommen. Für den Preis von 50 Dollar kann man allerdings kein großartiges Stück Technik und viele Spielereien erwarten, wie ein erstes Hands-on von Engadget zeigt. Wer es etwas luxuriöser mag und Geld übrig hat, greift zum 300-Euro-Set von Lenovo zu Star Wars mit AR-Halterung und Lichtschwert-Attrappe.

(Quelle: Engadget)

Der Beitrag Iron Man: Hasbro bringt AR Hero Vision Headset zuerst gesehen auf VR∙Nerds. VR·Nerds am Werk!

Why Lego Batman Disses Iron Man in His Movie, But Not in the Trailers

Being the father of a five-year-old son, my first order of business last weekend was to see the new Lego Batman Movie. (Confession: I would have gone anyway.)  Also because of the aforementioned son, I’ve seen every trailer for this film that’s been released over the past year. So I noticed when lines of dialogue in the movie differed from the same scenes in the trailers. This seems, anecdotally, to be something that happens more frequently these days (e.g., the absence of Jyn Erso’s “I rebel” line in Rogue One). In most cases, it’s probably due to the increasing pressure on studios to make trailers slick mini-movies in their own right that compel audiences to attend.

One edit in particular, though, struck me as having a different explanation. When Lego Batman flies his jet into the Batcave in the trailers, he gives his computer (Siri) the password “na na na na Batman” (to the tune of the 1960’s theme song). In the film, however, the password (given not once, but twice, and with gusto) is “Iron Man Sucks!”

That’s funny for all sorts of reasons. The DC and Marvel comic book universes are chock full of characters that are basically clones of each other. Batman and Iron Man are the billionaire, playboy, non-superpowered tech wizards of their respective fictional realms, and have a lot more in common than not. Iron Man is the cash cow of the Marvel cinematic universe, so throwing some shade on him was a natural choice.

But why not poke the (iron) bear in the trailers, too?

My hunch: a trademark lawyer somewhere along the line said “no.”

To understand why requires a basic understanding of trademark law, and how it differs from copyright. See, copyright protects creative expression, including fictional characters. So, if Iron Man himself had been depicted in Lego Batman, that might have been a copyright problem. (Stressing the “might” here, since it’s neither my place nor my intent to express an opinion on whether it might have been fair use or otherwise defensible.) But the character’s name, in and of itself, is not copyrightable.

Trademark law, on the other hand, is not about protecting the rights of trademark owners per se. Rather, its purpose is to prevent consumers from being confused as to the source of the goods or services they encounter in the marketplace. Trademarks have historically had a trickier relationship with the First Amendment, because (unlike copyrights) the Constitution does not directly guarantee trademark rights. They arise only out of Congress’ ability to regulate commerce. The likelihood of customer confusion, therefore, is always the central factor determining whether someone has infringed a trademark.

That’s why filmmakers are almost always safe using a trademark in movie dialogue; they’re engaging in creative expression, not selling anything. As it happens, Batman himself reinforced this principle in a case challenging the use of a real trademark to describe a fictional product in The Dark Knight Rises.

Trailers, on the other hand, are advertisements for a movie. It is at least arguable, therefore, that trailers are commercial speech. If DC had used Marvel’s IRON MAN® trademark in a trailer, therefore, it’s likewise foreseeable that someone might allege that to be confusing to customers and, therefore, infringing. (Again, not expressing any opinion on that–especially since the mark is used in a derogatory manner; just observing that someone might make the claim.) Unlike Batman and Iron Man, trademark lawyers employed by studios do not become heroes by pushing the envelope. Their goal is to avoid getting into unnecessary arguments, even if they might have ultimately won them in court.

Either that, or the person cutting the trailer just liked the Batman song better.

 

The post Why Lego Batman Disses Iron Man in His Movie, But Not in the Trailers appeared first on Wassom.com.

On Becoming a Reality Architect: Exploring the Power of Connection Between People and Algorithms (TEDXSiliconAlley talk)

Watch live streaming video from tedx at livestream.com

1) Like most of us I wear a lot of hats. And I frequently work under a designer title. But recently someone said to me, “So you’re a Reality Architect.” I found the suggestion intriguing in part because I have been thinking about what it means to have agency in the algorithmic landscapes of the future that Kevin Slavin describes in his awesome TED talk, How Algorithms Shape the World. And, Reality Architect, if it implies anything, it implies a lot of agency and that is very appealing. But what does a “A Reality Architect do?”

2) When a very brilliant friend came up with this tag line for me, Tish Shute, Reality Architect, “She puts the reality back in Augmented Reality,” I began to become quite enchanted with the idea.

3) My career began with motion control photography creating visual effects for film and television. The Motion Control era which includes Star Wars, Close Encounters of the Third Kind, The Terminator, Star Trek, 2010, brought us many of the early design fictions for augmented reality.

4) With the arrival of smart phones I focused on the mobile local experience and making AR a reality. I co-founded Augmented Reality Event and ARWave – a completely open federated, realtime updating system for geolocated data of any sort.

5) But the AR dream has a dark side. This is a still from Keichi Matsuda’s great dystopic vision of AR’s future. Kevin Slavin pointed out in his talk, Reality is Plenty Thanks, that AR as visual layers over reality can obscure what is best about reality rather than enhancing it.

6) Recently I have been exploring what it means to make reality more interesting. Meet Gatsby is a location aware networking startup that I love. Gatsby orchestrates small world moments and creates contextually aware opportunities and serendipity in real life.

7) But we already have experts at making reality more interesting they are called Reality Stars. And when I say I want to make reality more interesting, I have no ambitions to be a reality star. Technology and Story telling are my passions.

8) OKCupid is a startup that has been making reality more interesting and solving dating problems with a combination of data, math and story telling.

9) We are entering a new area of social intelligence where people and algorithms are interacting in interesting new ways. OKCupid has been getting a lot of attention for offering social intelligence that can help us play better in our dating lives. And by connecting social graph, interest graph and location Meet Gatsby hopes to creates new opportunities in our daily activities beyond dating.

10) The combination of math, data and story telling is also a key to a new era of corporate intelligence. Quid works with Government and big corporations, “augmenting our ability to perceive this complex world,” to help them make better decisions on big questions in a complex world.

11) Sean Gurley of Quid at Strata NY described understanding complexity as a dimensionality problem. And, where the dimensionality reduction powers of Math meet the human powers of visualization and story telling powers of people is where insight arises. This is where I think, perhaps, the work of a reality architect emerges. An alternate title for a Reality Architect might be a Data Story Teller?

12) There is also a new space of personal intelligence emerging. Quantified Self, Self Tracking and Start Ups like, MyMee – that transforms “symptoms into empowering data,” are giving us new tools to understand ourselves and unravel pressing problems like allergies that frequently leave Drs drawing a blank.

13) Moodscope adds the power of sharing and benchmarking to the personal intelligence equation. “Lift your mood with a little help from your friends?

14) I am beginning to realize I know a lot of Reality Architects. Brian Krejcarek from Green Goose is designing simple fun sensors that turn everyday things into opportunities to play and give us new ways to play life together and be happier people.

15) There is also an interesting community of practice emerging around Habit Design, Nick Crocker demonstrates in, Floss the Teeth You Want to Keep, that there are a bunch of little hacks that exist to improve your ability to change.

16) The wonderful designer Asye Birsel through her project Design the Life You Love (the illustration above is one I did from her recipe) is teaching us organizing your life is not unlike other design problems. If you can visualize it you can change it.

17) With everyone carrying a powerful sensor device in their pockets, the World is Now a Platform for Story Telling. HipGeo keeps track of your movements and then spits out a slick, animated travel diary. Narrative Science is a company that among other things can turn excel spread sheets into compelling stories for executives.

18) But to return to design fictions again. One thing interesting about the HUDs in Iron Man is the emphasis on dialogue, and the sentient portion of the HUD as a character. The Aesthetics of Artificial Intelligence is increasingly directed at the interaction between algorithms and people. SIRI, for example, has a more highly developed character than Google voice. So the Aesthetics of AI is something I think aspiring Reality Architects might want to be think about and will probably play a significant role in future job descriptions and job titles we are yet to think of.

19) There is lots more I could say particularly about the importance of agency and putting people at the center of their data – please check out The Locker Project. But here are some thoughts on what I hope Reality Architects will do.

Create tools (not just maps and visualizations) to make reality more reliable, more constructable, and more useable.

20) Build technology that helps us live extraordinary lives. Situationist is an app that “injects our present lives with the unexpected.”

21) Create more opportunities, for serendipity, and fun in our daily lives. And last, but not least, never forget the potential of the phone toss!

Thank you @chrisgrayson and @kellyhadous for organizing TEDXSiliconAlley – great work!