Place Lamborghini’s new Huracan EVO RWD Spyder in Your Driveway Using AR

Lamborghini Huracan Evo

Carmakers the world over have utilised immersive technology from the design stages all the way through to marketing their latest models. Illustrious sports car manufacturer Lamborghini used virtual reality (VR) in 2015 to promote the Huracán, and now in 2020, the new V10 Huracan EVO RWD Spyder is getting the augmented reality (AR) treatment.

Lamborghini Huracan Evo

To see the new model, Lamborghini fans need to head to its official website on a compatible iPhone or iPad (AR requires iOS 11 and an A9 processor or later) using Apple’s AR Quick Look. On the site, Apple users can simply tap “See in AR” to view the new open-top rear-wheel-drive model anywhere they like, from their living rooms to their driveways.

The AR experience enables the Huracan EVO RWD Spyder to be rotated and scaled as required, all the way up to 1:1 scale. This enables viewers to freely look closely at its exterior and interior details. They can also take pictures of the new car, providing a high level of photorealism.

This is the first time Lamborghini is using AR to promote a new model, as countries battle to contain the coronavirus (COVID-19) pandemic through lockdown measures. Lamborghini will soon expand this functionality to the entire range.

Lamborghini Huracan Evo

“At a time of major business challenges, Lamborghini is innovating once again and exploring new methods of communication. New technologies have accelerated rapidly during this time of global emergency, and Lamborghini is pioneering exciting new possibilities. Starting tomorrow, Lamborghini can be in everyone’s home thanks to Apple’s AR technology, which is available on hundreds of millions of AR-enabled devices around the world,” said Stefano Domenicali, Chairman and Chief Executive Officer of Automobili Lamborghini in a statement.

The AR model will likely be the closest most of us come to the V10 Huracan EVO RWD Spyder, not least because of the pandemic. With a suggested retail price of £151,100.00 (approximately $186,000 USD) the car offers owners a 0-62 mph acceleration of just 3.5 seconds and a top speed of 201 mph. And its soft-top roof reportedly stows away within 17 seconds, up to speeds of 31 mph.

As further examples of carmakers using VR and AR arise, VRFocus will keep you updated.

Circo Maximo Experience, a project to enhance cultural heritage with Mixed Reality

Thanks to an innovative cultural heritage valorisation project that relies on Augmented and Virtual Reality technologies, it’s now possible to experience the Circus Maximus – one of the most significant places in the Roman history – in its original splendour.

By means of an immersive tour and by wearing Mixed Reality headsets, visitors will be able to admire the monument across all the transformations that it went through during the different ages. Starting from the first wooden structures, to the glory of the imperial age, from the Middle Ages to the first decades of the ’900, visitors will be engaged in an exciting journey through history.

Circo Maximo Experience is a particularly complex engineering challenge that required the collaboration of an interdisciplinary team called to harmonize the historical, archaeological, architectural and cultural dimensions of the project with the constraints of the site and the power of the technology.

The project, promoted by Roma Capitale – Department of Cultural Growth, Capitolina Superintendency for Cultural Heritage – and organized by Zètema Progetto Cultura, has been developed by Inglobe Technologies in collaboration with GS NET Italia. The scientific direction is by the Capitolina Superintendency to Cultural Heritage. The solution is based on the coupling of Zeiss VR One Plus headsets with iPhone 6S Plus smartphones and headphones to engage visitors in a unique visit experience of an archaeological site.

The available headsets create a virtual rendering of the Circus Maximus by overlapping 3D reconstructions of the past to the present-day reality to highlight its original magnificence: in particular, the Arch of Titus will appear in its original majestic height. Circo Maximo Experience, through continuous flashbacks to the past thanks to reconstructions in augmented and virtual reality, will enable visitors to see the life of the age-old valley unfold before their eyes, stroll through the Roman shops and watch a chariot race among shouts of encouragement and overturned chariots.

This is a cutting-edge project that implements interactive technologies never before employed in an outdoor area of ​​such a significant size. The reconstruction in augmented and virtual reality is also exceptionally usable regardless of the daily lighting variations and seasonal climatic changes. The 3D contents and the experiences – under the Artistic Direction/Supervision of Tiziana Primavera and under the scientific direction of the Capitolina Superintendency for Cultural Heritage – have been appropriately calibrated to be able to work in real time on a mobile device with limited computing capabilities.

On the software side, we implemented an engine based on Inglobe’s ARmedia SDK with a wrapper to Apple’s ARkit. We have implemented stereoscopic rendering both in VR and AR. We have relied on a specific and extremely accurate 3D mapping method to create maps of the area. We have supported rendering for complex 3D scenes in real-time.

Here go just a few figures of the project:

  • 7 historical phases: the study and reconstructions have been extended to the various historical phases of the Circus, requiring the modeling of elements and configurations that span over 2000 years of history
  • +250,000 Lines of Code: more than 250,000 lines of code have been written for the implementation of the project; they manage the different aspects of the application, from localization and tracking to content visualization, all aimed at making the experiences work robustly in time real in an outdoor site
  • 3 Modelled versions of the Circus: the Circus has been reconstructed through the three main historical phases – the Archaic Age, the Circus from the 1st century BC the first century AD, the Circus of the Imperial Age – to continue with the Middle Ages, the industrial age and the end of the Second World War
  • +40 minutes is the total duration of the experience: the visit route that can be enjoyed over a period of time ranging from 45 to 80 minutes
  • +1800 3D models created: the project is strongly characterized by the use of 3D technologies and to support the narration, numerous elements and details have been modeled
  • 8 original songs created by the italian Composer Vito Terribile act as a soundtrack during the emotional journey of the visitors giving an extraordinary emphasis to each stage of the visual tour, enriching it with great suggestion through the different historical periods, with the aim of making the experience even more unique and compelling.

The tour is available in six languages ​​(Italian, English, French, German, Spanish and Russian). The 8 Points of Interest in which the tour is organized include: the Valley and the origins of the Circus, the Circus from Julius Caesar to Trajan, the Circus in the imperial age, the Cavea, the Arch of Titus, the Shops (tabernae), the Circus in the Middle and Modern Ages and finally “A day at the Circus”.

For more information
www.circomaximoexperience.it/en

Rec Room iPhone Beta Roll-out Begins

Rec Room iPhone Beta Roll-out Begins

The first wave of invites are on the way for Rec Room’s iPhone early testing program.

The addition of Apple’s handhelds to the cross-platform social service represents a major expansion for Against Gravity, the Seattle-based startup building Rec Room. The service encompasses a set of activities including paintball,  dodgeball and cooperative quests. There are also creative tools in Rec Room players use to construct their own worlds and inventions they can share. We even watched an entire production of The Princess Bride made inside Rec Room. It is a bit like Roblox or Minecraft except that Rec Room is supported on practically every major VR headset, including Oculus Quest, with flat screen modes added more recently on PlayStation 4 and PC.

There’s also an economy inside Rec Room and the software designers hope to let “creators charge in-app tokens for inventions they created, costumes, events, and for different things they can build into their games and rooms.”

A thread on Reddit outlines guidelines for reporting bugs and you can still sign up for a chance to enter the beta program. Fans of the service recently named iOS, Android and Switch as the top three platforms on which they’d like to see Rec Room. Extending multiplayer games across three completely different interaction paradigms from phones to VR to desktop is a major undertaking by Against Gravity and we’ll be curious to see how the service works on Apple’s devices. And if they can add Android and/or Switch too? It should be a very big year for Against Gravity.

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