At the end of last week on VRFocus we brought you news of how innovative camera firm Insta360’s announcement of their new ONE X 360-degree camera, which the company touted as the “future of the action camera”. The 5.7K camera bringing not just 360 degree video capture but a number of other very attractive features for filmmakers – and in particular ones looking to create experiences in the virtual reality (VR) space.
Today we bring you more news about Insta360 and new features that were announced today at the Adobe MAX conference in Los Angeles.
Insta360 is set to roll out a free software update that will, in effect, teach their old dogs some new tricks. Adding support for 180 degree 3D video capture to the firm’s pro-level VR cameras the Insta360 Pro and Pro 2. Making them the first cameras at professional level to capture both 180 and 360 degrees. The update coming to both the camera firm’s own Insta360 Stitcher software and the integrated extension that’s a part of Adobe Premiere Pro CC.
“Using the new 180 3D feature, Insta360 Pro and Pro 2 users will have the option to isolate the footage captured by only the lenses necessary to capture a 180 3D video.” Explains the company in a statement. “This footage can be used to easily create a high-quality stereoscopic 180 video for playback in a VR headset, at a resolution of 4K x 4K per eye.”
“There’s a huge overlap among the creators who are innovating in 180 and the ones innovating in 360.” Adds Max Richter, Insta360’s Head of Marketing. “For the first time ever, they can capture pro-quality content in both formats with one camera and one seamless workflow. Even better, they can shoot both 180 and 360 at the same time from a single vantage point.”
The update is set to be launched later this month, although no exact date has yet been given. VRFocuswill bring you more news about developments in the 360 degree camera trade very soon.
At the end of last week on VRFocus we brought you news of how innovative camera firm Insta360’s announcement of their new ONE X 360-degree camera, which the company touted as the “future of the action camera”. The 5.7K camera bringing not just 360 degree video capture but a number of other very attractive features for filmmakers – and in particular ones looking to create experiences in the virtual reality (VR) space.
Today we bring you more news about Insta360 and new features that were announced today at the Adobe MAX conference in Los Angeles.
Insta360 is set to roll out a free software update that will, in effect, teach their old dogs some new tricks. Adding support for 180 degree 3D video capture to the firm’s pro-level VR cameras the Insta360 Pro and Pro 2. Making them the first cameras at professional level to capture both 180 and 360 degrees. The update coming to both the camera firm’s own Insta360 Stitcher software and the integrated extension that’s a part of Adobe Premiere Pro CC.
“Using the new 180 3D feature, Insta360 Pro and Pro 2 users will have the option to isolate the footage captured by only the lenses necessary to capture a 180 3D video.” Explains the company in a statement. “This footage can be used to easily create a high-quality stereoscopic 180 video for playback in a VR headset, at a resolution of 4K x 4K per eye.”
“There’s a huge overlap among the creators who are innovating in 180 and the ones innovating in 360.” Adds Max Richter, Insta360’s Head of Marketing. “For the first time ever, they can capture pro-quality content in both formats with one camera and one seamless workflow. Even better, they can shoot both 180 and 360 at the same time from a single vantage point.”
The update is set to be launched later this month, although no exact date has yet been given. VRFocuswill bring you more news about developments in the 360 degree camera trade very soon.
Ever wanted to jet off on some exotic holiday, not somewhere with an all-inclusive bar but a proper adventure where you can take those sort of photos that make others jealous on Instagram? Well now you can (sort off) thanks to 360-degree camera manufacturer Insta360, which is running a travel competition.
Entering the contest is fairly easy, all you need to do is follow this link, enter your name and email and that’s it. For course there are a couple of cravats as with any competition. The offer is a round-trip ticket for one-person with the ticket value up to $1500 USD in total.
The competition runs from today until 12th August, with the winner being announced through Insta360’s official Instagram and via email on 13th August 2018. As far as VRFocus can tell there are no other terms and conditions stipulating what countries can enter or when the trip needs to be taken by.
There’s also no mention of a 360-degree camera which seems a little silly as surely Insta360 would love the winner to take some awesome 360 pictures to advertise its devices.
Insta360 has a range of cameras to suit those keen on taking immersive snaps and videos of their travels. From the diminutive Insta360 Air for Android devices to the full on Insta360 Pro which is capable of stereoscopic 360 stills and video in up to 8K from six 200° lenses. The company’s most recent product is the Insta360 One, launched in 2017 the camera shoots 360-degree video and photos at resolutions of 4K, has a 70 minute battery life, an F2.2 aperture, and its compatible with iOS and Android devices.
Remember there’s only a couple of weeks to go until the competition closes if you fancy a solo journey somewhere. For any further updates fro Insta360, keep reading VRFocus.
CES is the biggest technology event in the world, held in Las Vegas, Nevada every January. Ahead of CES 2018, 360-degree camera company Insta360 has just announced it has picked up two accolades for its Insta360 Pro and Insta360 ONE cameras.
Having previously released cameras like the Insta360 Nano for iOS and the Insta360 Air for Android smartphones, the company launched the Insta360 ONE back in August, aimed at being its most versatile consumer focused camera to date.
Able to shoot 360-degree video and photos at resolutions up to 4K – 3840 x 1920@30fps, 2560 x 1280@60fps and 24 MP (6912 x 3456), the Insta360 ONE offers three modes of operation: standalone use, remote control via Bluetooth, and direct connection to a smartphone. It’s also the first Insta360 camera to offer FreeCapture functionality as well as bullet time mode.
“360 cameras are a revolutionary storytelling tool, and our mission is to make them accessible and fun for everyone,” said JK Liu, founder and CEO of Insta360. “The heavy focus we put on R&D is a means to that end, and it’s thrilling to have our efforts recognized by some of the leading voices in tech.”
While the Insta360 Pro arrived much earlier in the year, and as the name suggests, focused much more towards high-end professionals. Capable of stereoscopic 360 stills and video in up to 8K, the Insta360 Pro houses six 200° lenses and onboard real-time stitching technology to capture finished 360-degree videos that don’t require any post-processing.
Currently the Insta360 ONE supports the iPhone, and retails for $299.90 USD. While the Insta360 Pro will set you back $3,499.
The cameras have been honoured in the Virtual and Augmented Reality product category. Both the Insta360 Pro and Insta360 ONE will be displayed at the Innovation Awards Showcase, as well as at Insta360’s booth, at CES 2018.
VRFocus will be attending CES 2018 to bring you all the latest virtual reality (VR) and augmented reality (AR) news.
Insta360, the immersive camera company behind the Air, Nano, One and Pro, has announced that the Insta360 Pro camera has now been approved by Google as part of the ‘Street View ready’ program.
This means that anybody who wants to contribute 360-degree content to Google’s map service no longer need the cumbersome Trekker backpack, instead they can use the far more diminutive offering from Insta360. And because of the partnership between the two companies Google will also use 50 Insta360 Pros to extend the range of collection capabilities under its Street View camera loan program.
Featuring six 200° lenses, the Insta360 Pro captures photos and video in 8K with built in real-time stitching technology to capture finished 360 degree videos that don’t require any post-processing. As it is Insta360 most high-end camera all this tech doesn’t come cheap, retailing for $3,499 USD.
Users will be able to access the cameras features with the Street View app, then upload any photos or videos shot directly to Street View using the free Insta360 Stitcher software. In further support for the ‘Street View ready’ program, Insta360 Pro will now include a new 5 FPS 8K shooting mode – optimized for efficient Street View content collection – and support an optionally-bundled USB accessory to automatically append GPS data to 360 content.
“When Google Street View kicked off in 2007, high-quality 360 photography was only available to those with the resources and know-how to build their own cameras,” said Charles Armstrong, Google Street View product manager in a statement. “Now, thanks to the advances of companies like Insta360, anyone can create immersive 360-degree experiences and contribute them to Street View’s extensive map of the world.”
As further cameras are added to the Street View program VRFocus will let you know.
I have spent a lot of time with 360-degree cameras over the course of the last year, but things have really heated up in the last six months. The market is starting to evolve and meet consumer and professional demands. More importantly, the breadth of these cameras is finally starting to allow artists to offer unique and creative 360-degree content that simple wasn’t possible years ago. This is important because the VR market is still in its early stages and any quality content that consumers can view and enjoy in VR will help the overall market grow. The 360-degree camera market has evolved into a user-friendly fully-integrated market where creative minds can just buy an off-the-shelf camera and start creating high-quality immersive 360 video and photo content. The Insta360 Pro is the culmination of years of trial and error by multiple companies in the market, and is evidence of many of the lessons learned by Insta360 as they released their own consumer 360 cameras.
State of the 360 Camera Market
The first 360 cameras were just a series of GoPros slapped together, and were very roughly stitched together to create 360 photos and videos. Eventually, some consumer 360 cameras started to enter the market like the Ricoh Theta, Samsung Gear 360 and Insta360 Nano and 360 cameras got more integrated and simpler to use. However, at the high-end for professionals your only choices were cameras like the Nokia OZO which has dropped to $25,000, or to build your own rig with a bunch of identical 4K cameras. At the ultimate high-end of this are companies like HypeVR who are taking RED 8K Weapon cameras by the dozen and seamlessly stitching them together with secret sauce to do volumetric 360 videos. The creativity in the 360 market continues to expand as the options get more user-friendly and the cameras become more integrated into a single unit.
One key aspect of 360 cameras is that at lower resolutions, the content is generally degraded to a point where it no longer looks good. In the early days, most 360-degree content looked pretty rough unless it was recorded in 8K. Eventually, this came down to 4K, but for the best quality content today, you need 8K to really ensure that visual fidelity isn’t poor inside of a 1440p headset like an HTC Vive, Oculus Rift or Samsung Gear VR. This is because when you think about 360-degree content, an 8K 360 video is really the same as a 4K 180 video which means that when you’re viewing it through a roughly 100-ish degree field of view, you’re only looking at 2K resolution at any given moment which is about the same resolution of the display. Any lower source content and your VR headset is looking at pixels that are a lower resolution than the display 1 inch from your face. Therefore, 8K resolution video is crucial to have when you are looking to provide a high-quality VR video experience.
The Insta360 Pro
The culmination of all these improvements has resulted in one very highly integrated device that is both professional class in its capabilities and consumer friendly in its simplicity. The Insta360 Pro is Insta360’s first professional grade 360 camera with their first two 360 cameras being smartphone-tethered consumer products for iPhone and Android. The Insta360 Pro is a completely standalone untethered camera capable of significantly more than either the Insta360 Nano or Insta360 Air and pretty much every other camera at the $3500 price. At this price, Insta360 really shook up the market for high-end products and I believe is the major reason why Nokia had to drop the price of their OZO camera Additionally, they’ve made Facebook’s own 360-degree camera efforts seem a bit unrealistic and overpriced. Since the launch of their own 360-degree cameras, Facebook has gone from wanting to license the design to manufacturers to completely open sourcing the designs.
The Insta360 Pro’s capabilities have really enabled the market to also deliver high quality 360 streams that can be shown to the world with support for 4K Facebook Live streams. This capability is huge because Facebook 4K 360 live streams are pretty much the only live 360-degree footage on Facebook that doesn’t look like crap because of Facebook’s heavy compression algorithms. One of the great things about the Insta360 Pro is that you can let the camera do all the stitching itself in-camera so all you get is the final 360-degree photo or video, or you can stitch it using software in post. Doing things in post will always result in a higher resolution product, because the processing capabilities of the camera are limited.
One of the really important features of the Insta360 Pro that the 360-degree camera market absolutely has needed is the in-camera stabilization. In-camera stabilization is crucial because the shakiness of many moving 360 videos shot by users is enough to make even the most veteran VR users sick. The Insta360 Nano introduced this feature using the gyroscope in the iPhone as a reference, but with the Insta360 Pro there is an in-camera gyroscope. The gyroscope when paired with the camera’s footage can produce stabilized 360 video footage that lacks the shakiness that many 360 video cameras have when recording a 360 video on the move. Some people have solved this shakiness problem in 360-degree video with gimbals and other mechanical stabilizers, and they will always have their place for the smoothest possible footage, but having an in-camera gyroscope ensures that the smallest little bump doesn’t ruin footage.
There is also a detachable mount at the bottom of the camera if you want to attach it to anything using a standard ¾ tripod mount. The reality is that you can remove this if it is too big for your application or you want to use something else. This mount creates enough distance between the camera and whatever you mount it to so that you aren’t blocking too much of the camera’s view by getting too close to the camera.
Real World Testing
Insta360 loaned me an Insta360 Pro for two weeks to test which I took with me to the Santa Monica Pier, San Diego Comic-Con and the local beach. As you can imagine, there was no shortage of interesting photos and video footage to take in these scenarios. Taking the camera with me in these scenarios made me learn a lot about the camera’s ups and downs and what kind of content I could expect to get out of it as well. I shot a mix of live-stitched 4K 360 and post-stitched 8K 360 video as well as 3D 6K 360 video footage and plenty of 8K 360 photos. At the time that I had the camera, the 4K 360 live feature wasn’t supported yet by Facebook so I didn’t test that out but its available now and I’ve seen it successfully used.
Before you start using the camera, you need to ensure that you have the right memory card, because if you don’t use the right memory card the camera will run a test on your card to see if its capable of handling 8K 360 video. If your memory card doesn’t pass this internal speed test, then the camera won’t shoot 8K 360 video, only photos. Therefore, it’s extremely important to consult Insta360’s website and community to ensure your memory card is compatible. When you start up the camera itself, you just need to press the power button and wait about a minute or two for the camera to boot up. Once it is booted up, then you can start up the application and try to record an 8K 360 video at which point it will test your memory card. After that, it is advised by Insta360 to calibrate the camera for the scene you plan to shoot in so that the camera’s stitching algorithm matches the scene around it. This process takes less than 60 seconds, but is advisable to do every time you switch places to get the optimal stitching results. One thing to keep in mind is that it’s advisable to stand more than 5 feet away from the camera when you are doing this, that way you don’t throw off the camera’s stitching algorithms.
In my testing, I found that the 360 photos almost always come out very clear and sharp and are snapped extremely quickly. If you use the live stitching feature, you must wait longer between photo takes until the camera has finished stitching all the images together and Insta360 says they are working to reduce this wait time. It takes about 10 seconds until you can take another photo if you let the camera do the stitching rather than doing it later on a computer. In my personal experience, unless you absolutely need to be sure you’ve gotten the shot live stitching isn’t worth the time you have to take waiting between shots. When it comes to video, the capture time can lag sometimes where it only starts to capture a second or two later and the same happens when you press stop remotely. The one thing I have noticed is that the video stitching works best when you have your subjects a few feet away, if people walk too closely across the cameras the stitch lines are very obvious, but if they’re about 5 feet away or more the stitch lines are almost impossible to see.
The Insta360 Pro is controlled primarily with an iPhone, iPad or Android app wirelessly but can also be connected to over a network using a wired connection as well. The application allows you to switch between photo and video modes in the camera and toggle between live stitching or just regular shooting with separate images or videos. Additionally, you can adjust the bracketing and enable features like HDR and time lapse videos. From my experience, the application worked exceptionally well in almost every scenario except for at Comic-Con where the interference was so bad that I was barely able to make a connection with the camera for more than a minute. If you plan on using it in a signal noisy scenario with a lot of people like Comic-Con, be prepared to go wired.
In terms of low-light performance, I wasn’t particularly impressed with the Insta360 Pro’s low light image quality or noise but that’s been my experience with most 360 cameras up until that point. That might change with an update or shooting multiple exposures with the HDR feature, but you can’t shoot any moving objects in 360 with very low light like night time. I wouldn’t suggest any 360 camera for low light right now partially because we’re dealing with multiple smaller sensors rather than the larger sensors you see in the top-end DSLRs and Mirrorless cameras. In low light, the camera is also very sensitive to bright sources of light and those can throw off the stitching and the overall cohesion of the 360 images.
In terms of final product, I believe that Insta360’s Pro produced some really high quality 360 photos and videos that simply have been unparalleled by any other camera I’ve used. People were continually blown away by the quality of the images and video and the 8K resolution images are so high res on Facebook that you can zoom in on the 360 images and still get a sharp image. Battery life is about an hour per battery, but they batteries are hot swappable and external power is also an option. One 64GB SD card is good for about 30 minutes of 8K 360 video footage. So, if you want to shoot continuously for an hour, you’ll probably need a 128GB SD card. For even longer periods of recording, you can use USB-attached SSD storage like the SanDisk Extreme 500 which comes in capacities of 120GB to 500GB.
When I was loaned the Insta360 Pro, I was given a brand-new camera which comes in its own hard case with foam inserts for the camera and accessories. I provided my own tripod for the camera, and I would recommend anyone that buys a 360 camera have some sort of tripod to ensure the best possible footage. Hand held is possible, but it will never look as sharp as things taken with a tripod. Inside of the box you get the camera, power adapter, Type-C data cable, USB Ethernet adapter, internal battery for the camera, a cleaning cloth, rubber protective lens cover and a network cable. Mine also came with a carrying sling if you want to hand carry the camera without a tripod attached to the bottom of it.
Things Insta360 Could Improve
While I enjoyed using the Insta360 Pro, I believe that there is still some room for improvement. One of the things that seemed to continually bother me was the boot up time. If I knew that I was going to be moving somewhere far with the camera, I would turn it off to save power. Booting it back up was a bit of a long process and should be much quicker than it is. Insta360 says they are working on an update that will bring the boot time down to under 20 seconds to address this. After booting up the camera, in direct sunlight, it was also very difficult to see if the camera was on by looking at the in-camera LCD. It would be great if you could see the LCD display better in broad daylight even though most of the things on the camera can be seen in the smartphone/tablet app.
The black color of the camera tends to attract heat and make the internal fan more necessary and harder to run in fanless mode. The company offers a silver version but it is less commonly in stock. I also would like to see Insta360 upgrade the Wi-Fi in the Insta360 Pro because I believe that at places like the beach I should be getting more than 30-40 feet of range where there is virtually no interference at all. I don’t usually want to be in my Insta360 Pro shots, so being as far back as possible is my preferred distance, Insta360 says they’re aware of the issue and are working on improving it. I also believe that the Insta360 Stitcher app for Windows still needs work in terms of stability, it has crashed multiple times with multiple versions and that’s just not a ‘Pro’ level program quite yet. But they are constantly updating the application and improving it. Finally, I would really like to see Insta360 build an evolving database of SD cards that work with their cameras and make it as visible as possible. I’ve seen countless people buy the wrong SD cards for the Insta360 Pro not realizing that it was very picky about the memory cards it supports. Overall, it seems that many of the issues with the Insta360 Pro that I had are either already being worked on or should be ironed out in the next few updates. That constant iteration and improvement has been a hallmark of Insta360’s development process.
Conclusion
My experience with the Insta360 Pro really shows how far the industry has come in terms of 360-degree cameras and how close we are to high-quality cameras for everyone. I believe that the Insta360 Pro is the best prosumer 360 camera on the market right now that satisfies many of the more high-end features that people want to see on a 360-degree camera. It also has some of the easiest workflows to setup and run quickly which may be attractive to professional users that want a high quality 360 8K video without needing to setup multiple cameras and calibrate them. While it still has some kinks to work out, I have seen how quickly and diligently the Insta360 has worked to solve issues and update capabilities. I have no doubt that people who already own an Insta360 Pro are happy with their cameras and are happier with it now than they were maybe a month or two ago.
While the $3,500 price tag isn’t particularly accessible to many consumers yet, it is properly priced to reach the prosumer market. I believe at $1,500 or $2,000 we could see this camera take an even stronger hold in the market with more amateur videographers adopting it rather than consumer cameras. I’m already seeing people attaching the Insta360 Pro to professional drones and taking 360-degree drone footage of cities and buildings as well as landscapes. People are also using them in scenarios like weddings to offer a new and more immersive experience for the bride and groom to remember their special day. I was also pleasantly surprised to see how many different organizations including Time, CNN and NASA used the Insta360 Pro to do live 360-degree streams of the eclipse that just recently happened in North America.
I hope that others will follow in Insta360’s footsteps and offer high quality 360 cameras that capture in 8K or better. I am still convinced that the Insta360 Pro’s 8K video quality is the standard for what VR content should look like. And while there is plenty of great looking 4K footage out there, compression will wreak havoc on the final product in many cases and 8K is a better starting point in my opinion.
Disclosure: My firm, Moor Insights & Strategy, like all research and analyst firms, provides or has provided research, analysis, advising, and/or consulting to many high-tech companies in the industry, including ARM, Google, Intel, Microsoft, Peraso, Qualcomm and Samsung Electronics cited or related to this article. I do not hold any equity positions with any companies cited in this column. Find more from Moor Insights & Strategy on their web site, Twitter, LinkedIn, Facebook, Google+ and YouTube.
Mit einem neuen Teaser macht Insta360 neugierig auf seine neue 360-Grad-Kamera. Diese stellt das Unternehmen am 28. August offiziell vor. Insta360 hat zwei interessante Kameras im Angebot, die allerdings preislich und von der Leistung weit auseinanderliegen. Zwei Modelle erweitern ein iPhone oder Android-Smartphone um eine 360-Grad-Kamera, die Pro-Version mit sechs Sensoren bietet bis zu 8K Auflösung. Das neue Modell könnte die Lücke schließen und damit neue Anwender-Kreise ansprechen.
Insta360: Neue 360-Grad-Kamera in Anmarsch
Die Insta360 Nano für das iPhone sowie die Insta360 Pro haben wir euch schon vorgestellt. Das Nano-Modell liegt bei knapp 200 Euro. Das Modell für Android, die Insta360 Air, ist etwas einfacher aufgebaut und in der Regel für unter 150 Euro zu haben. Sie bietet aber eine für diesen Preisbereich ähnlich gute Bildauflösung wie das Nano-Modell von bis zu 3K. Ein ganz anderes Kaliber hingegen ist die Insta360 Pro, für die man knapp 4000 Euro hinblättern muss. Sie macht Videoaufnahmen mit bis zu 8K Auflösung und konkurriert dadurch mit wesentlich teureren Kamera-Systemen wie beispielsweise die Nokia OZO. Wenn man die Videos mit der Insta360 Pro in 3D aufnimmt, reduziert sich die Auflösung auf immer noch gute 6K. Am 28. August wird das Unternehmen eine neue Kamera vorstellen, mit der man 360-Grad-Videos erstellen kann. Ein jetzt veröffentlichter Teaser gibt schon einen kleinen Ausblick und macht neugierig.
Das Video verrät noch keine Details über die neue Kamera und gibt Raum für Spekulation. Die Seite UploadVR beispielsweie geht angesichts des Videos davon aus, dass eine Art Selfiestick zum Einsatz kommt. Der ließe sich einfach aus dem Video entfernen und wäre somit unsichtbar. Unklar ist auch noch, ob es sich um eine Stand-alone-Lösung wie die Pro handelt oder die Kamera ein Smartphone voraussetzt. Der Slogan „Alles wird episch mit One” weist eher auf eine Stand-alone-Lösung hin. Am 28. August werden wir mehr erfahren, wenn Insta360 seine Kamera vorstellt. Wir halten euch auf dem Laufenden.
360 degree camera maker Insta360 has kicked off pre-orders for the Insta360 Pro, a six-lens professional camera that will allow creators to capture 8K virtual reality (VR) experiences and broadcast to the world live in immersive 360. The Insta360 Pro combines 360 and 360 3D imaging, live-streaming and advanced real-time image stitching technology in one compact device.
Using six 200° lenses, the Insta360 Pro captures photos and video in 8K. Creators can leverage the Insta360 Pro’s onboard real-time stitching technology to capture finished 360 degree videos that don’t require any post-processing, or else opt for fine-grained control with Insta360’s included post-processing software or a third-party solution of their choice.
“The VR industry needs steady content from a strong base of creators to keep growing, but before now, high-performing cameras have been overly complicated or cost-prohibitive,” said JK Liu, founder and CEO Insta360. “With the Insta360 Pro, we’re giving broadcasters and creators the tool they’ve been asking for. We can’t wait to see what they come up with.”
Time-lapse mode and 100 fps high-speed shooting (for 4K slow-mo) is complimented by a real-time preview on phones, laptops or headsets. This allows creators to get the shot they want the first time.
Weighing just over 2.7 pounds (1.2 kg) and sporting a removable battery, the Insta360 Pro is ideal for going out on location. Its lightweight design also lends it to drone-mounted aerial videography, and with the addition of a 4G network card, creators will be able to live-stream from anywhere with a signal.
Priced at $3,499 USD, the Insta360 Pro is available to pre-order now from https://mall.insta360.com. A second package featuring additional batteries is also available. VRFocus will keep you updated with all the latest details on the Insta360 Pro.