Hologate X Next-Gen Free Roam Platform to Debut in September at Hologate World

Hologate - SigVRied

Earlier this year, location-based entertainment (LBE) specialist Hologate announced it would be launching a flagship location in Germany called Hologate World. This week, the company has revealed its next-generation platform Hologate X will make its debut at the facility as well as introducing a new hyper-reality experience, Sigvried: Escape from Valhalla.

Hologate - SigVRied

While Hologate’s product portfolio has mainly focused on providing a scalable, free-roaming platform for entertainment venues, Hologate X aims to completely enhance the VR experience for players. It’ll feature HXR (Hologate Xperience Reality), the company’s proprietary hyper-reality technology which offers full-body tracking and 4D physical effects – like wind or temperature changes. While this has been seen in places like (now-defunct) The VOID, Hologate X does one thing differently, all the content is streamed to the headsets.

Most hyper-reality venues utilise backpack PC’s to provide their free-roaming experiences. These are costly, cumbersome and require a lot more time to set up and maintain. Because Hologate X will steam all of its content, this should reduce the friction when it comes to playing LBE VR, plus guests are no longer weighed down by a whole PC on their backs.

“Our formula of the latest in VR technology with high-fidelity VR streaming, perfectly staged 4D effects such as scents and wind, THX 5.1 surround within the platform and positional inside of the headset audio mix, and fantastical lifelike adventures will catapult players directly into the action,” said Leif Petersen, CEO, and Founder of HOLOGATE in a statement. “All senses are further activated by tactile props and full-body haptics which will further convince the players they have been truly transported into another dimension.”

Hologate - SigVRied

As part of Hologate X’s debut at Hologate World in September, the team has fully developed, in-house, Sigvried: Escape from Valhalla to showcase the new platform. Combining Norse mythology with a sci-fi twist, the narrative is set after Ragnarök has taken place, with players taking on the roles of adventurers who are exploring the destroyed fortress of Valhalla. Wandering through its many halls, corridors, and chambers players need to complete puzzles, avoid traps, and battle monsters and dragons to succeed.

If you want to check Sigvried: Escape from Valhalla out then you’ll want to head to FLAIR Fürth, a big shopping complex that is slated to open on 16th September 2021. Hologate X will be coming to other locations worldwide at a later date, when that happens VRFocus will let you know.

VR Arcade Startup Hologate is Going Big This Year with Its First Large-format Facility

Last year saw the location-based entertainment industry grind to a halt, however now it seems there may be light at the end of the tunnel for at least one VR arcade startup. HOLOGATE, the Germany-based company creating VR arcade tech, announced it’s betting big this year with the launch of its first large-format facility.

Called Hologate World, the company announced its flagship location is set to open in September 2021 in the newly modernized FLAIR Galerie mall in Fürth, Germany. Since its founding in 2017, Hologate has licensed its turnkey VR tech and proprietary games to other facilities, making Hologate World an expansion towards a larger, more ambitious franchise model.

Taking up a 1,200 m² area, Hologate World is said to include VR games, XR escape rooms, esports arena, and “several proprietary entertainment experiences that will be making their world premieres at the opening.” It will also feature a bar, lounge with food service, and both indoor and outdoor gathering areas.

Hologate World concept art | Image courtesy Hologate

The company says its flagship location in Fürth, which is close to Nuremberg, is a “blueprint for further franchise locations looking for a modern entertainment facility to get people off their couches and back into their retail and hospitality locations.”

On that note, Hologate hopes their increased hygiene standards will help inspire confidence in patrons, something the company established back in May 2020 in preparation for an eventual reopening of its 400+ licensed venues.

It’s uncertain how well the larger LBE industry will fare this year, but it’s likely to be an uphill battle for many VR arcades, which have typically low throughput and high operation costs due to the need for prominent locations. While Hologate seems to have fared 2020’s stormy weather well enough, many VR arcades haven’t gone unscathed.

One of the most well-funded turnkey operations, Sandbox VR, found difficulties in August 2020 when its US-based subsidiary Glostation USA Inc. filed for Chapter 11 bankruptcy. It’s since reemerged from Chapter 11 after reorganization, and the company hopes to continue operations once things get back to normal.

Another big name in location-based VR, The VOID, has also seen its fair share of troubles after late last year it reportedly defaulted on a loan and had an important IP contract with Disney terminated.

The post VR Arcade Startup Hologate is Going Big This Year with Its First Large-format Facility appeared first on Road to VR.

LBE Venue Hologate World Opens Sept 2021 in Germany

Hologate World

Location-based entertainment specialist Hologate is known for providing custom, small footprint multiplayer solutions to over 300 location worldwide. Today the company has announced its next venture, a 1,200+ m² immersive entertainment facility called Hologate World.

Hologate

Set to become the company’s flagship location, Hologate World will be located at the FLAIR urban marketplace in Fürth, Germany. The entertainment space will house a bar, lounge with food service, indoor and outdoor gathering areas, and, of course, Hologate’s virtual reality (VR) hardware. Guests will be able to enjoy competitive esports experiences, escape rooms and some exclusive content which will debut at the opening.

“We are very excited to be partnering with P&P Group on this game-changing project. With the introduction and inclusion of fresh, never-before-seen, immersive entertainment options, alongside our iconic ARENA and BLITZ systems, and all within a large, socially-focused, fun-for-everyone space, Hologate World presents the next level of immersive location-based entertainment for Hologate and the industry as a whole,” reflects Leif Petersen, Hologate CEO and Founder in a statement.

The announcement follows a series of LBE sector news, following on from Vertigo Games acquiring SpringboardVR, SPREE Interactive’s expansion and Immersive Tech’s UNCONTAINED outdoor attraction.

Hologate World

“Our goal with FLAIR is to create a dynamic social experience and to generate maximum attendance through the numerous offers. In addition to an excellent mix of tenants and innovative gastronomy concepts, we were looking for the ultimate entertainment highlight for this vibrant lifestyle location in the heart of the city. With Hologate World, we have found it and can thus offer a new, incomparable attraction that is globally one of a kind,” states Michael Peter, P&P Group CEO and Owner.

Currently, FLAIR Fürth is scheduled to open on 16th September 2021, with 18,000 m² filled with 60 stores, restaurants, cafés and service providers like Hologate World.

Hologate has not only been driving LBE adoption but in 2020 the company partnered with Cleanbox to create new Hygiene and Safety Standards for the industry in light of COVID-19. For further Hologate updates, keep reading VRFocus.