HTC Vive Want to be Best in Class Across All Sectors

There are a few head-mounted displays (HMD) that exist in the market today, but one of the most well known and popular HMD’s is the HTC Vive. With HTC Vive recently dropping their price to £599 GBP and other various deals for their virtual reality (VR) platform, including the Vivepost Winter Sale, it’s clear that HTC Vive have an interest in the videogame market but are also extremely invested in the growth of VR applications in different sectors, such as art and design. VRFocus spoke with Graham Breen, Head of Vive Content in Europe, about their latest VR app TrueScale, which allows companies and consumers to design and build virtual rooms and buildings.

TrueScale screenshot

TrueScale is an interior design tool that can simultaneously create 2D floor plans, 3D mockups and full room-scale environments in VR. Not only can you design your house, office or apartments in minutes, you can virtually experience your designs first-hand in real scale through VR. Create, edit and explore 2D, 3D in a real scale; when creating a floor plan you watch the application generate a 3D environment as a dollhouse-type model. This allows for users to immediately understand their designs and gain a sense of scale and depth that could traditionally not be achieved through paper or graphic renders. Furthermore, HTC Vive’s roomscale technology enables users the freedom to walk around and explore a design space whilst making changes in real time. 

Breen explains that TrueScale solves a lot of problems on a business level by allowing designers, architects and all those involved to address problems before the mistakes are made. Breen explains that Vive want to help create great content that not only help the VR market but help grow the VR ecosystem, and as such are working with a lot of companies over a range of sectors looking at how VR can help solve problems traditional media can not. From small things such as designing one’s house to training surgeons in VR.

Most recently Vive released their standalone VR HMD Vive Focus in China, of which Breen says is an ‘enormous’ step forward.

“The cool thing is, in China we’re seeing a lot of innovation on both sides. A lot of hardware innovation but also a lot of software innovation and probably the most important part of that, consumers are getting really really engaged. It’s become a thing, especially out of home experiences, arcades we are doing a lot of VR education work in China. It’s absolutely booming.”

Breen explains that for TrueScale the hand controllers and precision needed for designing and scaling rooms can be done in a much more professional and precise manner with the HTC Vive due to its roomscale and hand controller capabilities. It’s clear that Breen believes that one has to look at what application and circumstance an experience or tool is being used for. The highest end of VR should use the HTC Vive, whilst when one wants to bring a portable device the Vive Focus is fit for purpose.

Vive have not only been working on interior design but on other sectors such as art as well, most recently they opened a VR exhibition inside Tate Modern’s Modigliani’s exhibition in London. The VR piece called The Ochre Atelier puts the user in Modigliani’s studio in Paris 1919, where you are taken on a nine to ten minute guided seated experience that inform the user on various aspects of his life. The Vive Arts program will make VR more visible to art lovers around the world.

Breen explains that Vive’s focus has always been to be the best in class experience for VR. “If we deliver [the best in class experience] then everything else flows from it, but it’s really about creating the best in class experience and that’s still going to remain our focus heading forwards as well. Vive should really stand for the best in VR.”

TrueScale is available on Viveport and was also produced by Vive Studios for $19.99 USD. To find out more watch the video below.

Liveblog: VR World Congress 2017 – “Vive and the Evolving Ecosystem of VR”

VRFocus is back for our second day at this year’s VR World Congress (VRWC), set to be another packed conference with over 2000 attendees from across the globe representing all fields of virtual reality (VR) and its related industries to Bristol in the UK. Crammed full of talks, experience, software and hardware. With representatives from Microsoft, Leap Motion, IBM, AMD, the Royal Opera House, Samsung, Ultrahaptics, Oculus Story Studio, the BBC and many more in attendance.

VRFocus will be bringing you content throughout today. Next up is Graham Breen of HTC, Program Manager EMEA Virtual Reality who’ll be speaking how, not long after the HTC Vive celebrated it’s first birthday, the VR landscape continues to change: “Vive has been available for over a year but in this rapidly changing world the VR landscape doesn’t stop moving. Looking at what we’ve learnt and more importantly the directions for the future of VR the talk will give an insight into the world of Vive and the wider VR ecosystem.”

Your liveblogger for the event is Peter Graham.

Join us throughout the day on VRFocus for more for more liveblogs and stories from VRWC and, of course, the world at large,

HTC on VR Arcades: ‘We’re desperate to make sure people making that content are getting paid’

Virtual reality (VR) arcades are growing in popularity, thanks largely to the buzz around the medium coupled with the expense of the hardware. HTC’s Graham Breen, Program Manager EMEA Virtual Reality, spoke about the rebirth of arcades in a talk at Virtual Reality Evolution, London, today, and his cautious enthusiasm for the physical venues.

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“Virtual reality arcades are getting very popular,” states Breen. “In fact, there’s probably an arcade within 30 minutes of where most people in this room live.”

HTC has taken note of this popularity – indeed, systems such as Viveport and the HTC Vive Business Edition are designed to make the technology more accessible to companies wishing to introduce VR to the public in new ways but are not able to create their own content – however, according to Breen, there’s reason to be cautious.

“People are willing to pay for good VR experiences, but we want to make sure those experiences are good. Also, we want to make sure the people making this good content are getting paid.”

Breen goes on to explain that the business model for VR arcades isn’t perfect. There are many locations who have simply purchased a videogame or experience from a digital distribution platform, such as Steam, and are profiting from repeated public custom.

“There’s a lot of black market arcades out there that are just downloading content and the developers are not getting paid.”

Breen stopped short of stating exactly how HTC plan to combat this issue, however many developers will undoubtedly welcome the acknowledgment that such an issue exists. VRFocus will of course keep you updated with any new initiatives from HTC to support developers and VR arcades.

HTC: ‘VR Is The Next Mass Medium’

At Virtual Reality Evolution, an event taking place in London today, HTC’s Graham Breen, Program Manager EMEA Virtual Reality, hosted a session intended to cover the ‘business benefits of VR’. However, given the many opportunities that virtual reality (VR) affords, Breen couldn’t help but talk about the creative aspects of the medium, as well as gaming and social applications.

HTC Vive mixed image

“VR is the next mass medium,” states Breen, discussing the many aspects of VR. Breen’s talk covered videogames, business opportunities, telecommunications, retail, 3D design and storytelling, amongst other things, suggesting that VR isn’t a one-shot technology. “One of my biggest learnings over the past year is that VR is an incredible social experience. Mixed reality is a way of conveying that experience.”

Fantastic Contraption, Tilt Brush, Mindshow and more were highlighted as examples of entertainment in VR that many can relate to, with also Google Earth VR, The Brookhaven Experiment and Bjork’s 360 degree video content touched-upon. However, Breen highlighted one title in particular that he believes transcends the boundaries of VR as purely an entertainment product.

Everest VR doesn’t just show you the mountain, it takes you there,” offered Breen before showcasing a video of the experience. “It puts you in the scene and lets you believe you’re climbing there.”

Breen’s video heavy presentation did not reveal anything new from HTC, but did discuss the finer points of the forthcoming HTC Vive Tracker and the ways in which the partnership with Valve has resulted in videogaming being the leading part of VR in the short term. However, VR tourism and design – “Using VR as a practical tool,” – is becoming an integral part of the medium.

HTC will also be presented at Mobile World Congress (MWC), Barcelona, and the Game Developers Conference (GDC), San Francisco, later this month and VRFocus will be bringing you all the latest details direct from the shows.