Microsoft Joins Google, HTC Vive, Facebook, Samsung, and Sony as an XR Association Member

Formerly called the Global Virtual Reality Association (GVRA), today the XR Association (XRA) has announced that Microsoft has joined as a member company alongside founding members HTC Vive, Sony, Google, Facebook, and Samsung.

Microsoft HoloLens 2

Microsoft’s XRA membership means that Heidi Holman, Microsoft’s Assistant General Counsel will represent the company on XRA’s Board of Directors. Holman has spent 22 years at Microsoft, supporting the company’s augmented reality (AR) and mixed reality (MR) business interests. “We couldn’t be more excited to partner with our industry peers to support the XRA’s mission of promoting the safe and responsible development and adoption of XR technology globally,” said Holman in a statement.

“We are thrilled to welcome Microsoft to XRA,” said Elizabeth Hyman, CEO of the XR Association. “This is a significant milestone that reflects the growth of the XR industry, which encompasses augmented reality, mixed reality, and future technologies yet to be developed in the rapidly-evolving XR space. Microsoft’s advanced mixed reality offerings, including its groundbreaking HoloLens headset, and its expertise in this arena, strengthen the XRA’s ability to provide a unified voice for the XR industry.”

Microsoft’s core interest in the XR space generally focuses on AR and MR technology, mainly due to 2016s HoloLens and then HoloLens 2 which was revealed earlier this year, both of which are aimed at business use. On the consumer side Microsoft will be releasing AR title Minecraft Earth into closed beta this summer, initially for iOS devices followed by Android.

HP Windows Mixed Reality Headset Professional Edition

On the virtual reality (VR) side Microsoft has been slightly more hesitant, not releasing any hardware directly, instead, partnering with companies like HP, Acer, Asus, Samsung and Dell to create Windows Mixed Reality headsets. These haven’t enjoyed the same popularity as Oculus Rift or HTC Vive, which could be why HP and others have gone down the enterprise route as well with the HP Reverb.

There’s still plenty of growth in the industry as a whole, and Microsoft has joined the XRA as it looks to expand its footprint. As such, Microsoft will be able to support the association’s policy, advocacy, and government affairs work. VRFocus will continue its coverage of the XRA, reporting back with further udates.

Google Says It Has ‘No News’ On Stadia VR Streaming, But Doesn’t Rule It Out

Don’t expect Google Stadia VR streaming to become a reality any time soon.

While Oculus Quest and Valve Index have grabbed the VR headlines this year, the gaming industry has been dominated by one topic: streaming. While Microsoft has its Xcloud service on the way, Google is making its play with Stadia. Launching later this year, the platform will let people stream games to a variety of devices. There’s been a lot of speculation on how well it will work, but we’re also wondering if it could ever support VR.

For now, it doesn’t seem so. Google recently published an FAQ for Stadia, which includes a simple mention of VR. “At this time, we have no news to share regarding VR support on Stadia,” the company notes.

Definitely not a yes, then, but more interestingly also not a no either. Google does, of course, have experience in the field of VR with its oft-forgotten Daydream platform. That said, streaming to a VR headset is a very different kind of challenge. Whereas input latency is a concern for traditional games, it’s even more detrimental to VR, where any perceived delay between input and action can cause sickness.

If we had to guess, it would be several years at the very least before Google would be confident to roll out VR streaming through Stadia. If it ever did get there, though, the benefits could be enormous. Imagine an affordable, lightweight VR headset that could stream PC-quality VR with no tether or even the processing innards found in devices like Oculus Quest. That would certainly bring the industry a few steps forward.

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