The Best Location-Based Centres in the World

Okay, let’s build a complete guide to virtual reality (VR) for a newcomer. First of all, let’s put aside any kind of home use. If you’re a newcomer, you want to try it, nothing more at this point, right? Then, you need a place to go. And there are VR parks, VR arcades, VR centres and VR rooms for you to choose. So where should you go?  

Avatarico hand trackingAsk yourself these questions. 

Did you try VR before?

If yes, hopefully, it wasn’t some low-quality rollercoaster at the mall. 

If no, all the experiences in the market are accessible enough for a first-timer so keep calm about that. 

Did you feel uncomfortable using VR or 3D-cinema?

You should know that it may happen when you’re in VR, especially if you have already experienced it before. Staff in good locations know what to do if it happens and will help you. 

Are you an experienced videogame player?

If yes, ask for challenges because the entry-level experience may look too simple for you. 

If no, it’s not a problem. Stick to attraction-like VR. Go to a VR escape room centre or VR theme park with a bunch of VR simulators. 

What are your favourite genres?

If you like shooters then go warehouse-scale VR to shoot some zombies. If you’re into Dance Dance Revolution or Guitar Hero, then try a rhythm-based title like Beat Saber. If you are fond of adventures then go to a VR escape room centre. 

If you don’t know just ask yourself what do you like to do, what movies are your favourite? And that would be the clue. 

Single-player or multiplayer?

Do you want to go it alone? Then head to a VR arcade or VR park. Most will have a varied selection of videogames to suit most tastes and skill level.

If you want to go with company then choose VR escape centres, warehouse-scale VR or check if VR arcade or VR park does have a title that your group would like. 

VR ArcadeWhom are you gonna take with you?

This is the most important question on the list. Do you want to go with your friends? Will you bring the kids? Or your parents? Or co-workers? 

If it’s a kids party, they will love theme parks and will easily adapt to VR in arcades. If you don’t want them to play anything violent then choose wisely. VR escape is a convenient solution since it’s a complete event and you can choose a theme in advance. 

If you bring elders with you, choose the most accessible VR escape experience, the one which is more of an attraction than a videogame. Try VR park to see how your old folks will manage a VR swing or a flying simulator. 

With colleagues, decide do you want to compete or to cooperate. VR escape is the perfect fit for team building. Some VR arcade games or warehouse-scale VR are good competition. Look at your group. Do your teammates have different videogame experience?

If you’re all experienced in videogames, then go to a VR arcade, and figure it out in the process. And if everyone likes to shoot then just go to warehouse-scale VR. If the diversity is high, either choose a VR park with a lot of attractions or universal experience for everyone which is VR escape game.

If all of you like the same movie may be The VOID will satisfy your needs with its experiences based on famous franchises. 

Also, use this scale of action. It’s not universal, and there are exceptions. Start with this lense, try things and then create your own lenses. 

0 – A visual experience, less interaction VR Cinema
1 VR rollercoasters, swings, bungee
2 Short VR experiences like The Void and Dreamscape
3 – Well-balanced Seated VR escape rooms, VR flying simulators
4 Free-roam VR escape rooms, VR arcades, VR racing
5 – Plenty of interaction, less to experience VR free-roam shooters

 

Top locations across the globe

This is list doesn’t pretend to be full in any way. Here are some examples of perfect client management, diversity of content and unique audience appeal.

Europe

Torch VR in Prague, the Czech Republic is the best VR attraction in Prague according to TripAdvisor. The rating is 5 out of 5. You can play both seated and free-roam VR escape games there. If you’re looking for hand-tracking VR it’s the best place in Europe to try. 

DNA VR in the first VR arcade in London, UK and it keeps the highest ratings on TripAdvisor. It’s a good choice if you want to try different experiences all in one place. Likewise, Vertigo VR in Milton Keynes, UK is another noteworthy arcade but it has VR escape games onboard. The location has 5 of 5 on TripAdvisor. 

Virtual Room has high TripAdvisor ratings in a few VR escape room locations across the globe. One of them is in Paris. If you want to go to time-travelling with your team, it’s a perfect choice. 

VR Games Zone in Oslo, Norway is the best VR centre in the country. You can play both seated and free-roam VR escapes there as well as warehouse-scale shooters. 

VR Gamehouse is a VR arcade in Amsterdam with the highest TripAdvisor rating, offering VR racing simulators. 

Zero Latency is the synonym for warehouse-scale VR, and its Madrid location has an enormous number of reviews. If you’re looking for zombies to shoot, it’s the place.

Beat Saber Arcade Machine

Asia

VR Star Park in China is the largest Virtual Reality theme park in the world recently featured at VRFocus. Check out Nathie’s video about it. You’ll find all kinds of VR experiences from rollercoasters to bumper cars, from swings to warehouse-scale VR shooters. Go there with teenager kids and elders, friends and colleagues. 

Looking for VR escape rooms, check Virtual Room in Singapore

Before getting $68 million from Andreessen Horowitz, Sandbox VR started its way as Glostation in Hong Kong. The location keeps its ratings high. The experience is a mix of free-roam VR, escape room and hyper-reality. The Singapore location has five stars as well.

Australia

Virtual Reality Rooms in Sydney, Australia is the first centre in the country dedicated to seated VR escape games. This one was the proof of concept for Entermission opening its locations across the USA right now. Also on the recommendation list is Sydney’s Virtual Room owns one of its best centers in Sydney

Australia is also a homeland of Zero Latency, so go check its Melbourne location to know if there are any zombies left to be shot.

Star Wars Secret of the EmpireAmerica

The biggest arcade in America is VR World, New York. It has all kinds of VR arcade games, plus some VR escapes and free-roam shooting titles. Virtual Room’s third-best VR escape centre is located in Los Angeles.

Avengers: Damage Control, Star Wars: Secrets of the Empire, Ghostbusters: Dimension, Ralph Breaks the Internet and Jumanji: Reverse the Curse. These are the franchises you can visit at The VOID facilities. Their locations are well spread across the USA. Visit them if you want a short experience in a well-known universe. And in Dreamscape, you can visit an alien zoo with exotic animals for 15 minutes. There are locations in Los Angeles and Dallas

Bonus

There is no point listing all the Hologate locations here. Plus it’s hard to understand what locations are actually good since there are no reviews at TripAdvisor or Yelp. But if you want to shoot with your pals at each other, try Tower Tag at one of those. There are accessible across the globe.

‘Star Wars: Secrets of the Empire’ Disney World VR Attraction Gets New Trailer, Tickets on Sale

Tickets are now available for location-based VR company The VOID’s latest experience, Star Wars: Secrets of the Empire. The collaboration between Lucasfilm, ILMxLAB, and The VOID debuts on December 16th at Disney World, Florida and opens at Disneyland, California on January 5th.

Described as a “first of its kind hyper-reality experience”, The VOID uses customised VR headsets, props, backpack PCs, and commercial tracking technology in large, interactive sets to create an immersive environment for groups of players to enjoy simultaneously. The combination of dedicated props, interactive sets with real-time effects, and multiple tracked users in a single space takes VR gaming beyond what is normally possible at home.

First announced in August, Star Wars: Secrets of the Empire is the result of Disney’s investment in The VOID as part of their tech-startup incubator program, Disney Accelerator. The VOID had already proven its technology to be highly effective and commercially viable with their first major production, Ghostbusters: Dimension, which opened at Madame Tussauds in New York, The Rec Room in Toronto, and the company’s headquarters in Lindon, Utah.

As described on the official website, the Star Wars experience involves groups of four players travelling to the molten planet of Mustafar, infiltrating the enemy base disguised as Stormtroopers with “danger at every turn”, tasked with recovering “Imperial intelligence vital to the rebellion’s survival.”

“We are so excited about this magical collaboration between three boundary-pushing companies in the burgeoning out-of-home VR entertainment sector,” says Curtis Hickman, co-founder and chief creative officer at The VOID. “We can’t wait to share the experience of hyper-reality with everyone.”

“People have longed for a chance to step into the Star Wars universe and this incredible new hyper-reality experience will allow them to do just that in a totally unique way,” notes Vicki Dobbs Beck, executive in charge, ILMxLAB. “It’s a group experience that evokes the senses in bold new ways.”

Though the experience doesn’t open until the end of the year, tickets for the 30 minute experience can already be pre-ordered at The VOID website, priced at $30.

The post ‘Star Wars: Secrets of the Empire’ Disney World VR Attraction Gets New Trailer, Tickets on Sale appeared first on Road to VR.

‘Star Wars: Secrets of the Empire’ Disney World VR Attraction Gets New Trailer, Tickets on Sale

Tickets are now available for location-based VR company The VOID’s latest experience, Star Wars: Secrets of the Empire. The collaboration between Lucasfilm, ILMxLAB, and The VOID debuts on December 16th at Disney World, Florida and opens at Disneyland, California on January 5th.

Described as a “first of its kind hyper-reality experience”, The VOID uses customised VR headsets, props, backpack PCs, and commercial tracking technology in large, interactive sets to create an immersive environment for groups of players to enjoy simultaneously. The combination of dedicated props, interactive sets with real-time effects, and multiple tracked users in a single space takes VR gaming beyond what is normally possible at home.

First announced in August, Star Wars: Secrets of the Empire is the result of Disney’s investment in The VOID as part of their tech-startup incubator program, Disney Accelerator. The VOID had already proven its technology to be highly effective and commercially viable with their first major production, Ghostbusters: Dimension, which opened at Madame Tussauds in New York, The Rec Room in Toronto, and the company’s headquarters in Lindon, Utah.

As described on the official website, the Star Wars experience involves groups of four players travelling to the molten planet of Mustafar, infiltrating the enemy base disguised as Stormtroopers with “danger at every turn”, tasked with recovering “Imperial intelligence vital to the rebellion’s survival.”

“We are so excited about this magical collaboration between three boundary-pushing companies in the burgeoning out-of-home VR entertainment sector,” says Curtis Hickman, co-founder and chief creative officer at The VOID. “We can’t wait to share the experience of hyper-reality with everyone.”

“People have longed for a chance to step into the Star Wars universe and this incredible new hyper-reality experience will allow them to do just that in a totally unique way,” notes Vicki Dobbs Beck, executive in charge, ILMxLAB. “It’s a group experience that evokes the senses in bold new ways.”

Though the experience doesn’t open until the end of the year, tickets for the 30 minute experience can already be pre-ordered at The VOID website, priced at $30.

The post ‘Star Wars: Secrets of the Empire’ Disney World VR Attraction Gets New Trailer, Tickets on Sale appeared first on Road to VR.

VR Arcade Company THE VOID Joins Disney Accelerator Program

The Disney accelerator Program is now in its fourth year of operation. The Program is designed to help companies who Disney believe are creating the future of entertainment by offering them access to Disney’s leadership along with resources and support that they previouly could not have reached. This year’s additions to the program sees location-based virtual reality (VR) company THE VOID join the accelerator program.

THE VOID are perhaps best known for creating the out-of-home VR experience Ghostbusters: Dimension which has been exhibited at New York’s Madame Tussauds and will soon be launching at The Rec room in Toronto, Canada in association with Cineplex.

THE VOID - GB - UNITY - BANNER

Cliff Plumer, the CEO of THE VOID had this to say on joining the accelerator program: “Our team at THE VOID has created something amazing. And we could not be more honored to have that hard work and vision noticed by Disney. We’re thrilled to have this opportunity to work alongside these innovators who share our passion to create magical and memorable entertainment attractions,” Plumer said, “There is much to be learned from Disney, a company that crosses the boundaries of space and time, transcending languages and generations, bringing together people of all ages and nationalities. But most importantly, Disney brings more imagination, magic, and fantasy to the world. And we are inspired and motivated to embark on this next phase of our journey alongside them.”

Epic Games, the creators of the Unreal Engine that powers several VR titles and the creators of popular VR shooter Robo Recall have also joined the program.

“The Disney Accelerator has provided The Walt Disney Company incredible opportunities to connect with and be inspired by many talented entrepreneurs from all over the world,” said Michael Abrams, Senior Vice President, Innovation, The Walt Disney Company. “This year, more than ever, we are working with companies with the potential to help define the future of media and entertainment together with Disney.”

VRFocus will continue to bring you news on developments from within the VR industry.

THE VOID Expands To Envelop Canada

As out-of-home virtual reality (VR) continue to grow, so we will see more and more venues featuring exclusive location-based VR experiences that are not available at home. One company that has already developed a reputation for creating high-quality VR experiences is THE VOID who are now launching an experience in Toronto.

THE VOID will be launching its newest VOID Experience Centre in Toronto, Canada as part of a joint venture with Cineplex. The venture is poised to create a now location for eating and entertainment called The Rec Room, which is designed to merge videogaming with music, live entertainment and dining.

The first VR experience that THE VOID will be bringing to the venue will be Ghostbusters: Dimension, a VR experience created in collaboration with Ghostbusters director Ivan Reitman and Sony Pictures Virtual Reality. The experience allows visitors to find out what it is like to be a Ghostbuster, chasing down and trapping supernatural creatures.

Ghostbuster Dimension elevator-ghost

“We’re committed to transporting everyone, everywhere on virtual adventures. To deliver on that promise, THE VOID will continue to open our unique entertainment centers in key markets and major destination cities,” said Cliff Plumer, CEO of THE VOID. “Toronto is in the heart of Ontario’s tourism hub and represents the type of market that THE VOID is looking for; a great entertainment metropolis where tourists and natives alike value amazing experiences. By partnering with Cineplex, a leading entertainment and media company which owns and operates The Rec Room, THE VOID will bring immersive and interactive VR to a broad consumer audience.”

Ghostbusters: Dimensions previously appeared at Madam Tussauds in New York.

VRFocus will continue to report on new locations for out-of-home VR experiences.

The Virtual Arena: From Silver Screen to Silicon Dreams! (Pt 2)

In the second part of his feature, (click here for part one) looking at the impact that the movie business and prominent Intellectual Properties (IP) have in steering new commercial entertainment VR business. Digital Out-of-Home entertainment (DOE) industry specialist Kevin Williams charts the major develops shaping this emerging new sector. One of the technologies gaining a strong interest from the deep pockets of this sector is the untethered backpack VR experience (Arena-Scale VR). The technology seen as the perfect medium to immersive the guest in the selected movie IP like-never-before, even some investors seeing this as a natural successor for the representation of the movie experience.

One of the most promoted developers of this approach has been The VOID, championing their ‘Hyper Reality’ concept. After many twists and turns the company opted to enter the race by presenting their technology within the Ghostbusters: Dimension attraction. Sony Pictures in partnership with operator Madame Tussauds investing in a walk-through waxwork attraction with a backpack virtual reality (VR) experience in support, commissioned from The VOID. The whole experience created as part of the marketing effort for the reboot of the famous Ghostbusters franchise, with the 2016 film.

The opening of the New York venue, though critically acclaimed and reported as seeing crowds, has yet to see the proposed roll-out at other Tussauds venues; but The VOID has opened a standalone Ghostbusters: Dimension attraction at JBR’s The Beach in Dubai. With a third installation charted for their new flagship entertainment facility in Utah, Nevada, scheduled to open to the public in July.

The growth in interest in movie properties having their own backpack VR experience was evident during CinemaCon 2017. New start-up Nomadic is an immersive entertainment company creating tactile VR adventures, and promoted at the conference their backpack VR experience (Arena-Scale), aiming to occupy a 20-foot-by-30-foot space. Not only seen as “Lobby Entertainment”, but targeting the existing screening rooms (auditorium), to be appropriated as standalone entertainment offerings with their own recurring revenue stream.

Major movie IP’s that have embraced Arena-Scale VR technology have started to reveal their plans thick-and-fast over the last few months – major movie studios such as 20th Century Fox, through their theme park arm (FoxNext Destinations) revealed that they are in the process of developing a 2,000 sq.,ft., multi-player VR experience based around the Alien movie franchise. FoxNext working to develop a ‘free-roaming’ VR experience undergoing secret testing. This new development building on the work creating a free cinema pop-up 360-degree VR journey called Alien: Covenant in Utero; the promotional lobby entertainment developed by FoxNext VR Studio in partnership with AMD Radeon and DELL.

Another major movie franchise receiving VR attraction investment was revealed to be in develop in partnership between Hasbro and DMG Entertainment, (through the recently established DMG VR division). The planned Transformers Experience Center is based on the popular Transformers IP that over the last 30-years has expanded to include comic books, animated series, films, video games and consumer products, the recent film properties generating $850 million internationally. The first interactive Transformers digital simulation experience center, scheduled to open in China this summer.

The application of arena-scale VR has been charted beyond the cinema landscape, with already Zero Latency establishing a growing number of locations for their multi-player backpack VR platform. The game system complimenting family entertainment centers and karting locations. A constant iterative process the operation launching their last multi-player backpack experience called Singularity with a play duration of 30-minutes in this space station exploration narrative. While at the same time announced that they were working on eight-player simultaneous experiences – while also planning to open the largest free-roaming virtual arena in America in the Boston-area later this year, and Philadelphia in 2018.

As previously reported the Asian amusement scene has jumped into out-of-home VR applications with both feet, in Japan investment in this approach has increased and Zero Latency, saw the first commercial installation of their system through a deal with SEGA at their JOYPOLIS site. Building on this, and a new location for Arena-Scale VR experiences opened within the brand new ‘SEGA VR Area’ location – taking over the top (6th) floor of the famous Club SEGA Akihabara amusement venue in Tokyo. The venerable Japanese amusement factory the latest to dip their toe into the waters of dedicated VR based out-of-home entertainment.

The first VR installation in this new space sees SEGA partner with Korean based Skonec Entertainment installing their new Mortal Blitz For Walking Attraction – a three player, backpack VR shooting experience, (using the Pimax 4K headset), opened to the public at the end of May. This destination facility approach following the work that the other amusement powerhouse BANDAI NAMCO Entertainment achieved with their first VR Zone: Project i Can temporary installation; BANDAI announcing that they will be opening a second version of their temporary VR Park in a matter of months in the Tokyo area. (Editor’s Note: For more about this check out two recent VRFocus stories about the experiences on offer including ones based on Mario Kart, Neon Genesis Evangelion, the Gundum franchise and Dragon Ball Z.)

Underlining the interest in using VR as an audience experience akin to a movie theatre or planetarium approach, and Japan has seen the launch of the VirtuaLink. A pop-up paid entertainment experience that has multiple guests sharing a virtual space, with a specially created 360-degree 3D video. Several locations around the Tokyo area will be turned into viewing theaters accommodating some 26 special seats (Wonder Pods) – the VR experience presented on Sony Interactive Entertainment (SIE) Playstation VR head-mounted displays (HMDs). The concept the closest seen to being a ‘virtual-planetarium’ experience, constructed by Konica Minolta Planetarium Corporation.

From those commentators entrenched outside of the out-of-home entertainment business, we have seen some wild and contradictory statements regarding the perceived impact of this business on the application of their hopes for VR – statements ranging from if VR is confined to public spaces there is a risk of stunting the growth of the medium, too comments that state to love to see these types of themed [VR] centers popping up around the world. A level of ignorance of the DOE market revealed in superficial research of the scene.

This confused speculation, illustrates the disquiet by some as their promised consumer sector slows, in the shadow of the growth (and revenue generating) out-of-home adoption; best illustrated by the growing numbers of consumer platforms pivoting to destination application. Along with HTC, we see OSVR (The VOID, Zero Latency) and StarVR (IMAX VR) deployment in VR arcade settings; it was recently announced in Japan of the new Virtual Gate platform developed by Techno Blood; allowing VR content to be enjoyed at the countries host of Internet Cafes, the platform partnered with the once consumer facing FOVE eye-tracked HMD – already operational at 33 net cafes in the country.

The commercial entertainment industry has proven an uncomfortable enigma to many that had previously invested in a promised consumer approach to VR. To educate and promote, the Digital Out-of-Home Entertainment (DOE) sector has invested in a unique conference in September, partly supported by my consultancy (KWP) and a major exhibition organizer. Based in Las Vegas, the Future of Immersive Leisure convention will bring together operators of the latest immersive entertainment technology, as well as developers of the hardware, and investors shaping the latest developers.

This new event will be the launch-pad where several new projects will reveal their thinking behind entering the commercial entertainment against previous interest in consumer investment. It is the ability to have direct access to the revenue stream, and a believable business model that has drawn both established operations and new start-ups to the DOE business for VR. Expect reports on the build-up to this event and industry developments in following columns.

The Virtual Arena: The Growing VR Out-of-Home Entertainment Dimension – Part 3

In the third and final part of this feature series, Kevin Williams concludes his coverage of the development in the virtual reality (VR) industry’s involvement in the Digital Out-of-Home Entertainment (DOE) sector. Ending with coverage of the recent developments in the UK, America and the interest from the games industry.

Moving beyond the UAE (discussed in part two), and the UK theme park and attraction market has invested heavily in being first to embrace “VR Ride Attraction” and “VR Dark Ride” attractions. Premier venue Thorpe Park recently relaunched the Derren Brown’s Ghost Train: Rise of the Demon VR experience, comprising fright elements and unique HTC powered VR elements. The venue part of the major Merlin Entertainment empire, the company also owning the Madame Tussauds franchise, and who have investment in the Ghostbusters Dimension attraction, developed by the The VOID, building on their physical space “hyper-reality” VR platform.

Along with the first New York facility, a second version of the site was opened in Dubai – a third site was also opened in their company’s home state of Utah, and along with running the Ghostbusters experience is being used to present their latest backpack and head-mounted display (HMD) platform with further games planned. The new executive structure within The VOID has revealed a new roll out plan for their location-based aspirations. Though still no word of the schedule on the first Chinese openings.

Retail VR & Theme Park Entertainment

A term that is not in general usage outside the commercial scene is Retail-tainment, defined as the use of entertainment and attraction elements to increase the dwell time of patrons in retail establishments. Where once the arcade was a popular component in many a shopping mall, amusement in most cases has been replaced by cinema multiplexes as an entertainment hub. England saw one of the first VR pop-up entertainment installations in the South London Whitgift shopping center. The temporary operation run by Sol VR London and running Chinese VR entertainment pieces from Movie Power. The spread of pop-up VR entertainment installations in malls seen as far afield as a Prague (Czechoslovakia) shopping mall running a 4D motion seat system and Ocululs VR DK2 headsets.

We have seen some retail venues incorporate directly an entertainment approach using VR technology, Samsung, no stranger to VR technology, are planning to embrace this approach, with plans to open an ‘Experience Store’ in Canada, an 21,000-square foot, two-story, facility that will include an ‘Interactive Zone’ including VR based attractions employed as demonstrators too interested customers. Building on that used by Samsung at other pop-up exhibitions promoting the company.

Regarding retail units in the West comprising more permanent VR entertainment experiences, generally referred to as “VR Arcades” – UK facilities have been opened in Leeds, and more recently in Birmingham saw the opening of Virtual X, the first VR arcade facility opened in the area. Sources have also revealed that along with the pop-up VR attractions, the UK capital London is about to see the opening of at least three VR Arcade and full VR Park installations.

Across the water, and North America has seen investment in this approach with the California seeing the opening of the first IMAX VR venue, part of the initiative by the film and cinema corporation to embrace this new entertainment media, offering their take on the “VR Arcades”, utilizing both HTC and StarVR head-mounts. Supporting this effort, IMAX and Warner Bros., have partnering to develop and deliver premium VR experiences for the out-of-home scene, including the support of the new venue; with the corporation confirming plans to open five more centers in New York City, California, the UK and Shanghai over the next few months. While Canadian “VR Arcades” chain CTRL-V was also linked to media stories surrounding their plans to expand from their first flagship location.

The concept of VR amusement ad attractions, and the whole aspect of out-of-home entertainment has gained momentum in the thinking of once consumer facing corporations. This was best illustrated at the recent VR World Congress in Bristol – along with the consumer game developments, and investment into new technology, the approach of DOE business was championed by event sponsor AMD, who invited on stage companies like MK2 VR from France, operator of a Europe’s largest permanent VR virtual reality facility in Paris; and Chinese based SoReal venue, developed by SLE who have created a unique VR Park operation with seated motion VR simulators and VR backpack game experiences.

Also, VR World Congress saw a local executive of HTC revealing the investment they have made into the ‘Viveport Arcade’ platform supporting the new VR arcade operator landscape, targeting to become the world’s largest platform for this emerging scene. The conference was kicked off by a far-reaching presentation from KWP, focusing on the opportunity that the Out-of-Home entertainment market has for those wondering on the viability of conventional consumer VR investment.

VR Gaming Enters the Fray

The way that VR entertainment systems could find their way into commercial venues has also taken on a new dimension with the land-based casino and gaming industry investment in deploying “VR Enclosures” systems to appeal to the Millennial audience visiting their sites, but not interested in the conventional table games. The inclusion of eSports has been enhanced by the consideration of adding a VR element to their activities. Companies such as MediaMation, VRStudio, and the developers of the Holocube, are just some of those involved with the deployment of their VR technology into casinos, and extensive testing of this approach is ongoing.

The recent VR / AR Gambling convention in Prague, marked the first dedicated conference run by specialist from the online and land-based casino industry, covering the impacts issues and opportunities for this technology in their business. And a second major exhibition in the United States (GiGse) late this month will see further discussion of this business pivot for the gaming industry, led by a presentation by KWP, concerning the VR promotional, operational and content development in the gambling and skill gaming sector.

Much of the investment and future development across the international scene will be presented in a dedicated convention, schedule for September in Las Vegas. The Future of Immersive Leisure (FOIL) conference will be gathering speakers from the core businesses leading the DOE market regarding immersive technology ranging from VR and AR, but also including the new disciplines of 3D projection mapping, and digital display immersion (VRFocus one of the media partners for the event). This first true B2B gathering is expected to offer a true snapshot on the emergence of this scene as a dominant player regarding driving the next phase of innovation in this technology as the consumer side of the sector restructures business plans.

As mentioned we will have more about FOIL in the coming months. As always for more information about any of the above you can reach Kevin Williams at kwp@thestingerreport.com.

Tilt Brush, Dear Angelica and Job Simulator All Win at The Lumiere Awards

The 8th annual Lumiere Awards has taken place and as VRFocus reported in January it featured 11 virtual reality (VR) categories. The winners have now been announced with several familiar experiences taking the top prizes.

Hosted by The Advanced Imaging Society and The VR Society, the awards featured several honourable mentions with filmmaker and VR creator, Jon Favreau, awarded the Society’s Harold Lloyd Award. HTC Vive’s Cher Wang was selected for the Sir Charles Wheatstone Award for exemplifying exceptional forward movement in the VR Sciences. Her award was presented by AIS-VR Society President Jim Chabin and actress Maria Bello. And Google Earth VR was presented the Century Award by Ed Begley Jr. for VR in service of environmental enrichment.

Google Earth VR_user

The full rundown of award winners were:

Best VR Experience: Google Tilt Brush

Best VR Film Experience: Ghostbusters VR Experience (Sony Pictures Entertainment/THE VOID)

Best VR Animation & CGI: Dear Angelica (Oculus Story Studio)

Best Episodic Content (360-degree): Invisible (Doug Limon/30 Ninjas/Conde Nast/Jaunt VR/Samsung)

Best Live Action (360-degree): Nomads: Sea Gypsies (Felix & Paul Studios)

Best VR Documentary: The Click Effect (Annapurna Pictures/Here Be Dragons)

Best VR Journalism: Take Flight (New York Times)

Best VR Sports Experience: Follow My Lead: The Story of the 2016 NBA Finals (Oculus & M ss ng P eces)

Best VR Music Experience: Joshua Bell VR (Sony PlayStation)

Best VR Advertising/Branded Content: 360 Tour of the Shinola Factory with Luke Wilson (Reel FX)

Best VR Gaming: Job Simulator (Owlchemy Labs)

VRFocus will continue its coverage of the latest VR accolades as the year progresses.

THE VOID Releases Gameplay Trailer for Ghostbusters: Dimension

Unless you’ve been living under a rock this summer you can’t have failed to miss the recent Ghostbusters movie. And to promote the blockbuster Sony Pictures collaborated with virtual reality (VR) company THE VOID to create a one-of-a-kind immersive experience called Ghostbusters: Dimension. Now THE VOID has released a new trailer for it, showcasing what’s in store for visitors.

Ghostbusters: Dimension opened at Madame Tussauds New York in July, just prior to the release of the movie. In it players a whisked into the Ghostbusters universe to do battle against ghoulish entities using THE VOID’s proprietary VR system including backpack, head-mounted display (HMD) and gun.

The video below flits between live video and in-game graphics, similar to other mixed reality (MR) videos. As you’ll be able to see Ghostbusters: Dimension players walk around a custom built area with real walls and other objects replicated in the virtual world to manoeuvre round and utilise when needed.

The full attraction is split into two sections, the first is where visitors wander through a New York City subway station, proceeding to the Alridge Mansion Museum. From here they’ll head to Zhou’s Chinese restaurant serving as the headquarters for the Ghostbusters, before concluding in the Mercado Lobby. The second is the VR section, with the experience set in a New York apartment to battle ghosts.

VRFocus will continue its coverage of THE VOID, reporting back with any further announcements.

‘Ghostbusters: Dimension’ Trailer Offers Glimpses Inside The VOID

A new trailer for Ghostbusters: Dimension, a location-based VR attraction produced by The VOID, shows what it’s like to step inside a VR experience that mixes a physical environment with virtual visuals.

The VOID produces a unique type of VR attraction that has players roaming a large scale physical space while wearing headsets and haptic vests. The idea is that players see the virtual world around them but it’s reinforced not only with the feeling of real walls and objects when they reach out to touch them, but also with real-world effects like temperature, smell, air bursts, and more.

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Built on this platform, the company created the Ghostbusters: Dimension experience which launched at Madame Tussaud’s in New York City earlier this year. We’ve seen screenshots of what it looks like inside, but a new mixed-reality trailer (heading this article) gives a much better feel for what it’s like to brandish the Proton Blaster as you battle your way through the set that’s infested with virtual ghouls.

The VOID says that 20,000 people have taken the dive into the experience and also says that a number of updates are in the works to add additional effects and features, including an achievement system.

Road to VR’s Paul McAdory took a spin through Ghostbusters: Dimension himself and found the experience suitably enticing.

The post ‘Ghostbusters: Dimension’ Trailer Offers Glimpses Inside The VOID appeared first on Road to VR.