Category: Getty Images

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VR Content Platform Yondr Partners With Getty Images

Getty Images are a well-known organisation that acts as a stock photo agency, providing images for hundreds of businesses, organisations and consumers, with a library of over 80 million still images and over 50,000 hours of film footage. Virtual reality (VR) content platform Yondr have reached an agreement that gives Getty Images exclusive rights to Yondr content.

Yondr is a media agency that also acts as a acts as a community and content platform for VR content creators, which lets its users share tips and tricks of working in VR and 360 degree video. The deal with Getty Images will allow Yondr users to monetise their existing content.

The Yondr agency has previously worked with big companies such as Mercedes and Nike, producing 360-degree videos for marketing and demonstration purposes. They have also established partnerships with Samsung, YouTube and GoPro, who are themselves no strangers to VR and 360-degree content.

The company had this to say on the new deal with Getty Images: “The deal with Getty Images allows the creators in our ecosystem – called ‘yondr colony’ – to monetize on their existing content. This will provide a vast range of VR and 360 content types due to the global character and the diversity of the community. We strongly believe this is going to be a valuable asset for all potential members of the yondr network.”

VRFocus will continue to report on new developments in the VR industry.

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GoPro Ships First ‘Fusion’ 360 Cameras to 10 Select Broadcasters

GoPro’s first batch of Fusion 360 cameras is now headed to some big brands, agencies and content creators as part of a pilot program to help source initial content partners.

GoPro started taking applications in April. Picking from a pool of more than 20,000 applicants, the company has chosen 10 prospective 360 content creators to receive their unreleased 5.2k spherical video camera. Recipients include travel vlogger Louis Cole (‘FunForLouis’), the Golden State Warriors, USA TODAY NETWORK, FOX Sports, AccuWeather, Digital Domain, Getty Images, Legend 3D, Inc., Rapid VR, and RYOT.

image courtesy Apple Insider

“GoPro’s efforts to advance immersive capture are impressive and we’re excited to get our hands on Fusion,” said Michael Davies, FOX Sports SVP Field & Technical Operations. “We have a great slate of programming we’re hoping to experiment with using Fusion, including the CONCACAF Gold Cup, UFC and NCAA Football season this fall.”

“We are excited to get Fusion into the hands of creative professionals, both to see the content they create and also to receive feedback that helps us refine the overall user experience for when we launch Fusion to a broader audience later this year,” said Nicholas Woodman, founder and CEO at GoPro.

According to a hands-on by Apple Insider, the GoPro Fusion is fairly compact, fitting into a body slightly thinner than an Apple AirPort Express. Viewing through a Samsung Gear VR, Apple Insider reports that footage captured by the Fusion was clean and seamless thanks to GoPro’s software which “largely eliminated stitching between the twin lenses, and deleted any trace of unsightly mounts.”

image courtesy Apple Insider

Fusion will also come with special software for editing to make it easier for the average consumer to use the footage without being familiar with 360-degree video.

GoPro is launching a limited commercial release of Fusion by the end of 2017. No details on pricing or hard technical specs are currently available.

Applications for the Fusion Pilot Program are still open. the company expects to add more pilot partners to the program later this summer.

 

The post GoPro Ships First ‘Fusion’ 360 Cameras to 10 Select Broadcasters appeared first on Road to VR.

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Getty Images Announces New Partnership To Provide VR Content

More virtual reality (VR) content is being made every day – 360 videos, 3D videos and more is constantly being made an uploaded for consumers to enjoy – but making that content isn’t easy. Outside of the expensive equipment you’ll need to purchase or rent, there’s also the case of stock footage, and its availability in full 360 degrees. Well, Getty are now stepping up to the plate, cemented a new partnership that should ensure content creators will have all the stock footage necessary for their VR creations.

Getty Images is partnering with Jaunt, a publisher of cinematic VR content, to help bring their VR stock content ambitions to life. Jaunt’s producers have been capturing footage from around the world since 2013, documenting their travels and experiences, and now that footage will be available to the community through Getty.

“We are thrilled to be working with Getty Images to bring our high quality 360 and cinematic VR footage to the wider creative community,” said Mitzi Reaugh, Global Head of Strategy & Content Licensing at Jaunt. “Just as meaningful as producing premium VR experiences is to Jaunt, it’s equally important to help facilitate others to create quality 360 and VR content.  We aim to do all we can for the growth of this powerful emerging medium, and this is but another step in that direction.”

Anthony Holland Parkin, Getty Images’ head of VR, believes that this’ll help take VR content into the mainstream; “In 2017 skepticism around VR has finally taken a backseat. What has become clear to brands and the public alike, is that VR is here to stay. Undoubtedly, it has the potential to transform the way the public consumes and engages with brands. At Getty Images we are embedding VR content technologies into the core of our business and ensuring that, as use of VR continues to grow, its users are further enhancing their experience with access to the world’s best content.”

With Getty Images making move to ensure 360 video content is available to a wider audience, the amount of content VR producers can make – and users can enjoy – will only grow.

For all of the latest on 360 video and virtual reality content, stay with VRFocus.

Posted on

Getty Images Announces New Partnership To Provide VR Content

More virtual reality (VR) content is being made every day – 360 videos, 3D videos and more is constantly being made an uploaded for consumers to enjoy – but making that content isn’t easy. Outside of the expensive equipment you’ll need to purchase or rent, there’s also the case of stock footage, and its availability in full 360 degrees. Well, Getty are now stepping up to the plate, cemented a new partnership that should ensure content creators will have all the stock footage necessary for their VR creations.

Getty Images is partnering with Jaunt, a publisher of cinematic VR content, to help bring their VR stock content ambitions to life. Jaunt’s producers have been capturing footage from around the world since 2013, documenting their travels and experiences, and now that footage will be available to the community through Getty.

“We are thrilled to be working with Getty Images to bring our high quality 360 and cinematic VR footage to the wider creative community,” said Mitzi Reaugh, Global Head of Strategy & Content Licensing at Jaunt. “Just as meaningful as producing premium VR experiences is to Jaunt, it’s equally important to help facilitate others to create quality 360 and VR content.  We aim to do all we can for the growth of this powerful emerging medium, and this is but another step in that direction.”

Anthony Holland Parkin, Getty Images’ head of VR, believes that this’ll help take VR content into the mainstream; “In 2017 skepticism around VR has finally taken a backseat. What has become clear to brands and the public alike, is that VR is here to stay. Undoubtedly, it has the potential to transform the way the public consumes and engages with brands. At Getty Images we are embedding VR content technologies into the core of our business and ensuring that, as use of VR continues to grow, its users are further enhancing their experience with access to the world’s best content.”

With Getty Images making move to ensure 360 video content is available to a wider audience, the amount of content VR producers can make – and users can enjoy – will only grow.

For all of the latest on 360 video and virtual reality content, stay with VRFocus.