Around 35 percent of businesses plan on implementing virtual or augmented reality technology in 2021 according to a recently published research report by GetApp, involving 700 small and medium business leaders from around the world.
According to the new report, small businesses will adopt virtual technologies to respond to new customer behavior mainly to enhance remote work solutions.
“Augmented reality and virtual reality are also revolutionizing how employee training efforts are designed and carried out by fostering interactive learning environments,” Senior analyst Zach Capers wrote in a post. “These tools are particularly beneficial for jobs that involve dangerous situations e.g., power line maintenance or distant environments e.g., remote pipeline.”
More customers are turning to virtual reality shopping and need tools to support them. GetApp found in a different research report that 59 percent of consumers surveyed in Australia said they desire to try 3D or virtual reality shopping even though just 12 percent have done it before.
Additionally, companies need ways to survive hard times like COVID-19 pandemic. In June this year, GetApp found out from a survey of 577 small business leaders that 40 percent of small businesses created a new virtual service to respond to changes in business models, customer behaviors, and management issues brought about by COVID-19.
Therefore, companies and organizations, and groups need better tools to remote manage, train, meet with, and collaborate with workers, and enhance remote customer experiences and shopping. This will make more companies continue to look at solutions that can help meet those needs.
“Augmented reality and virtual reality are also revolutionizing how employee training efforts are designed and carried out by fostering interactive learning environments,” Senior analyst Zach Capers wrote in a post. “These tools are particularly beneficial for jobs that involve dangerous situations e.g., power line maintenance or distant environments e.g., remote pipeline.
Companies will also implement virtual and augmented reality technology to make it easier to explore and present data through virtual reality enhanced data visualization software, to improve experiences like in virtual tours for realtors and in real estate shopping, according to the new report by GetApp.
More companies will implement augmented reality for remote instruction, repair and maintenance, and to speed up order picking in warehousing and simplifying of package identification in deliveries.
The new report by GetApp adds that 35 percent of all businesses surveyed in the new report plan to invest between $10,000 and $50,000 in the next year for virtual and augmented reality.
The new report by GetApp also agrees with another projection research by Gartner that 40 percent of organizations will implement virtual and physical experiences. This, according to Gartner report, will help companies increase productivity among its workforce, and also help them reach more customers.
GetApp found out that 35 percent of businesses will also adopt artificial intelligence and machine learning, and an additional 37 percent conversational user interface, by next year. 73 percent are planning to spend more than $10,000.
GetApp found out that 37 percent of businesses plan to adopt conversational user interface (CUI) to facilitate text and voice interactions between people and machines.
