Victoria Chang on how Vive’s Arts Program is Expanding to Museums Around the World

HTC Vive and the Royal Academy of Arts (RA) have partnered for the second time after their successful ‘Virtually Real’ exhibition last year. Members of the public are now able to experience three virtual reality (VR) pieces in the Tennant Gallery by artists Yinka Shonibare and Humphrey Ocean, and architect Farshi Moussavi. Announced back in September the ‘From Life’ exhibition is about seeing the possible future applications of VR in art. VRFocus spoke with Victoria Chang, Director of Vive Arts and Culture, about how HTC Vive plan on introducing VR to the masses in cultural, education and artistic spaces.

From Life Royal Academy
Through a partnership with Google Arts and Culture, Jonathan Yeo has been collaborating with Google’s engineers on their Tilt Brush software, which lets users paint in a 3D space using virtual reality technology.

HTC Vive and the RA are combining life drawing and VR to create a new form of experiential artwork. Artists Jonathan Yeo, alongside Royal Academicians Humphrey Ocean, Yinka Shonibare, and Farshid Moussavi have produced works of art designed with the Vive head-mounted display (HMD), creating a new digital platform. Yeo’s bronze cast sculpture was built using the HTC Vive, Google Tiltbrush and OTOY scans. Yeo’s piece demonstrates how artists can harness and enhance the latest digital processes to open up new creative possibilities. It also shows how both portraiture and new technology will change and infiltrate our lives in the coming years. The exhibition is spread across two galleries at the RA, with paintings, works on paper, and historic casts found alongside contemporary works in the Sackler Wing, and three VR experiences installed in the Tennant Gallery.

The RA is not only a museum space but also a school; in fact it’s been teaching for 250 years. Mostly focusing on life drawing of models or life models. The RA saw that VR was having a really big impact on the manner in which art students were learning, creating and even appreciating various forms of art from a new perspective. They invited three RA alumni students in the ‘Virtually Real’ exhibition to experiment with VR as a new fine art medium and had the final sculpture printed in 3D.

Chang says, “That exhibition, although it’s short, it is so positively impactful in a way that so many museums, professionals and artists saw the result of what virtual reality can bring into the art sector that in this entire year so many things have sprouted out in the culture sector in relation to VR.”

Another example of where HTC Vive has also introduced VR to the public, specifically art lovers, is the Tate Modern. The Modigliani exhibition has a dedicated VR that invites members of the public to try a HTC Vive HMD and transport audiences to the The Ochre Atelier, or Modigliani’s artist studio in Paris back in 1919. It’s not just about bringing VR to museums and exhibitions, but also bringing art into VR. Chang says, “These VR art pieces, museum VR content are all coming up to Viveport to be able to see what’s going on in a gallery in London or Paris.”

This means that anybody with a HTC Vive HMD and access to Viveport will be able to experience the VR pieces.

To find out what the VR pieces are inside the RA as well as what HTC Vive plan to do in other cultural sectors, watch the video below.

HTC Vive and the Royal Academy of Arts to Showcase From Life Exhibition

London’s Royal Academy of Arts is no stranger to embracing modern immersive technology having created a special 360-degree online experience for its Ai Weiwei exhibition in 2016. Now the Royal Academy will be working with artists exploring emerging technologies for an exhibition in conjunction with HTC Vive called From Life.

Farshid Moussavi RA, Humphrey Ocean RA, Yinka Shonibare RA and Jonathan Yeo are currently experimenting with virtual reality (VR), creating new artwork for the exhibition using artistic software programmes, including Google’s Tilt Brush and MakeVR Pro. The exhibition will reveal the creative process in making these new artworks, as well as showcasing the potential of future artistic applications of virtual and augmented reality (AR).

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Tim Marlow, Artistic Director of the Royal Academy of Arts said in a statement: “This is an experimental project that explores everything from artistic process to technological evolution and creative collaboration. In a sense, From Life embodies what an artist-run academy was, is and might become.”

Additionally, the Royal Academy will be working with immersive content studio Factory 42, which has been commissioned by Sky Arts and Google Arts and Culture to create VR experiences looking at individual artists’ practice. Sky Arts has also commissioned Factory 42 to produce a documentary entitled Virtual Reality: Mystery of Creativity, which explores creating art in a virtual environment and how artists use these cutting-edge technologies to explore the limits of traditional artistic methods.

“It is our mission to enable, cultivate, and preserve creation with virtual reality in the arts. The From Life exhibition is an incredible opportunity to enable some of the UK’s leading artists to explore the creative potential of Vive’s room-scale VR technology. We are proud to work with the RA to also bring these artists’ works to a wider audience, to be experienced in homes around the world through being published on Viveport, our global VR app store,” added Victoria Chang, Director of VIVE Arts & Culture.

From Life will run from 11th December 2017 – 11th March 2018, open from 10am – 6pm daily. As the Royal Academy of Arts continues to leverage immersive technologies VRFocus will keep you updated.