VR Experience “The Field Trip To Mars” Wins AICP’s Best In Show

Field Trip To Mars, a VR Experience by Lockheed Martin, has won The AICP Next Awards’ Best in Show distinction, and the Most Next Award. Lockheed Martin’s experience was produced by Framestore for McCann New York. As the winner of the Most Next honor, Lockheed Martin chose which educational institution receives a $5,000 USD grant from the AICP Foundation. They chose the Washington D.C faction of Girls Inc.

This isn’t the first time Field Trip To Mars has garnered attention – at Cannes 2016 it was the single most awarded campaign.

The Unreal Engine 4 powered demo features a VR schoolbus which literally takes its guests on a field trip of a lifetime through alien worlds.

The unique experience has guests climb aboard the bus, which is fitted with 3D surround sound speakers and special monitors for windows. The bus drives around in real life, but displays a unique alien landscape through the windows. It does this with a mix of GPS and laser sensor technology, making for a truly unique experience.

The windows are no ordinary monitors either – they can become either opaque or transparent, transforming the bus from a Martian mission to something a bit more terrestrial almost instantly.

Claude Dareau, Senior Developer of The Field Trip to Mars, has said; “We get the kids on the bus, the screens go dark, Mars pops up and they go crazy. Just seeing their reaction was incredible.” Dareau continued; “I definitely felt emotional when I saw that.”

For more on new and unique experiences like The Field Trip To Mars, keep an eye on VRFocus.

Unreal Engine Powers a Field Trip To Mars

Virtual reality (VR) can be isolating, but some developers are working on way to make it a more social experience. In one example, some children in Washington DC have the unique opportunity to board a truly special school bus – one that drives to Mars.

Field Trip To Mars

Field Trip To Mars is a VR experience created by Framestore with assistance from Lockheed Martin and using Unreal Engine 4. The experience takes place on what looks like a typical yellow American school bus, but this particular school bus comes fitted with special display screen windows and 3D surround sound speakers that allow the students on board to experience a trip through the Martian landscape.

Framestore have used Unreal Engine to carefully map out every street in Washington DC, which, coupled with GPS and laser sensor technology, means that whatever route the bus takes through the city, the children will see a unique view of Mars from the windows. If the bus turns left on Earth, the bus turns left on Mars. The active rendering means that every bump and pothole can be mapped onto the Martian landscape for a more immersive experience.

The specially designed windows in the school bus have an active film that can switch from opaque to clear when electrical current is passed through, so the real world can be viewed from the windows, or it can be quickly switched to the Mars projection.

Simon Jones, Director of Unreal Engine Enterprise had this to say: “All of this means that organisations across a range of sectors are increasingly understanding how they can embed VR within their design, development and technical strategies to help them do things faster and more efficiently. So what started life as a high-end computer gaming technology has developed to become an application that accelerates innovation, drives new technology and creates limitless opportunities. Like taking children on an astonishing field trip to Mars.”

Claude Dareau, Senior Developer of Field Trip to Mars, added: “We get the kids on the bus, the screens go dark, Mars pops up and they go crazy. Just seeing their reaction was incredible. I’d only had a few hours’ sleep and was shattered. I definitely felt emotional when I saw that.”

The VR experience would be shared and take place within a regular school bus that drives a route around Washington DC, and you can watch a detailed video about the experience below.

VRFocus will continue to bring you news about VR experiences as they come in.

Unreal Engine Powers a Field Trip To Mars

Virtual reality (VR) can be isolating, but some developers are working on way to make it a more social experience. In one example, some children in Washington DC have the unique opportunity to board a truly special school bus – one that drives to Mars.

Field Trip To Mars

Field Trip To Mars is a VR experience created by Framestore with assistance from Lockheed Martin and using Unreal Engine 4. The experience takes place on what looks like a typical yellow American school bus, but this particular school bus comes fitted with special display screen windows and 3D surround sound speakers that allow the students on board to experience a trip through the Martian landscape.

Framestore have used Unreal Engine to carefully map out every street in Washington DC, which, coupled with GPS and laser sensor technology, means that whatever route the bus takes through the city, the children will see a unique view of Mars from the windows. If the bus turns left on Earth, the bus turns left on Mars. The active rendering means that every bump and pothole can be mapped onto the Martian landscape for a more immersive experience.

The specially designed windows in the school bus have an active film that can switch from opaque to clear when electrical current is passed through, so the real world can be viewed from the windows, or it can be quickly switched to the Mars projection.

Simon Jones, Director of Unreal Engine Enterprise had this to say: “All of this means that organisations across a range of sectors are increasingly understanding how they can embed VR within their design, development and technical strategies to help them do things faster and more efficiently. So what started life as a high-end computer gaming technology has developed to become an application that accelerates innovation, drives new technology and creates limitless opportunities. Like taking children on an astonishing field trip to Mars.”

Claude Dareau, Senior Developer of Field Trip to Mars, added: “We get the kids on the bus, the screens go dark, Mars pops up and they go crazy. Just seeing their reaction was incredible. I’d only had a few hours’ sleep and was shattered. I definitely felt emotional when I saw that.”

The VR experience would be shared and take place within a regular school bus that drives a route around Washington DC, and you can watch a detailed video about the experience below.

VRFocus will continue to bring you news about VR experiences as they come in.

Unreal Engine Powers a Field Trip To Mars

Virtual reality (VR) can be isolating, but some developers are working on way to make it a more social experience. In one example, some children in Washington DC have the unique opportunity to board a truly special school bus – one that drives to Mars.

Field Trip To Mars

Field Trip To Mars is a VR experience created by Framestore with assistance from Lockheed Martin and using Unreal Engine 4. The experience takes place on what looks like a typical yellow American school bus, but this particular school bus comes fitted with special display screen windows and 3D surround sound speakers that allow the students on board to experience a trip through the Martian landscape.

Framestore have used Unreal Engine to carefully map out every street in Washington DC, which, coupled with GPS and laser sensor technology, means that whatever route the bus takes through the city, the children will see a unique view of Mars from the windows. If the bus turns left on Earth, the bus turns left on Mars. The active rendering means that every bump and pothole can be mapped onto the Martian landscape for a more immersive experience.

The specially designed windows in the school bus have an active film that can switch from opaque to clear when electrical current is passed through, so the real world can be viewed from the windows, or it can be quickly switched to the Mars projection.

Simon Jones, Director of Unreal Engine Enterprise had this to say: “All of this means that organisations across a range of sectors are increasingly understanding how they can embed VR within their design, development and technical strategies to help them do things faster and more efficiently. So what started life as a high-end computer gaming technology has developed to become an application that accelerates innovation, drives new technology and creates limitless opportunities. Like taking children on an astonishing field trip to Mars.”

Claude Dareau, Senior Developer of Field Trip to Mars, added: “We get the kids on the bus, the screens go dark, Mars pops up and they go crazy. Just seeing their reaction was incredible. I’d only had a few hours’ sleep and was shattered. I definitely felt emotional when I saw that.”

The VR experience would be shared and take place within a regular school bus that drives a route around Washington DC, and you can watch a detailed video about the experience below.

VRFocus will continue to bring you news about VR experiences as they come in.