Category: EVR Holdings plc

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Rock out in VR as Music Platform MelodyVR Launches

This week has seen Facebook and Oculus make several big announcements surrounding Oculus Go and its various social apps including Oculus Venues which will feature live events like concerts, sports, or comedy nights. Before that happens music fans can enjoy a new music platform that’s launched this week, MelodyVR, from EVR Holdings.

MelodyVR

Designed to deliver unique and world-class original experiences from a range of artists, the MelodyVR app will transport fans to sold-out stadium shows, far-flung festivals and exclusive VIP sessions. Whilst watching a show fans will have control over their viewpoint being able to switch to different Jump Spots, choosing to be in the front row, deep in the crowd, or up-close-and-personal with the band on stage.

“MelodyVR was founded to deliver new and amazing ways for music fans  to connect with the artists they love. We’re thrilled to have launched our platform in the US and the UK and we look forward to launching  globally over the coming months,” says MelodyVR founder and CEO Anthony Matchett. “We’re hugely excited to provide music fans  across-the-globe with amazing, immersive VR performances from the  world’s most recognisable and loved artists.”

The app will have performances rolling out weekly thanks to EVR Holdings partnerships with Sony Music Entertainment,  Warner Music Group, Universal Music Group and more. This will see the likes of international artists including 2 Chainz, Rag’n’Bone Man, Niall Horan, Chainsmokers, Kiss, Bebe Rexha and more feature.

MelodyVR

“In 1971, Pete Townsend wrote a science fiction musical called  Lifehouse about a future where people didn’t have to leave home to get real life experiences from outside their four walls, we thought it was  mad! But he proved to be right and MelodyVR have managed to bring this to life,” – Roger Daltrey of The Who.

In addition to the app launch EVR Holdings has announced a further $30 million USD dollars of investment, taking total funding to over $70 million to-date. The additional capital will be used to fuel corporate expansion globally and to push MelodyVR into additional international markets.

The MelodyVR app is now available in the UK and United States for Oculus Go and Samsung GearVR devices. For further updates keep reading VRFocus.

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MelodyVR Parent Company EVR Holdings Sees Share Rise After Rumoured Adele Investment

EVR Holdings PLC is currently in the process of developing its virtual reality (VR) music platform, MelodyVR, forming partnerships with some of the industry’s biggest record labels. It also seems to be getting support from a famous musician if current reports are anything to go by. 

Superstar Adele has supposedly invested some of her £125 million fortune in EVR Holdings the Evening Standard reported.

“We often hear on the grapevine that well-known musicians and their managers have bought shares, but we rarely have any concrete evidence regarding their holdings as most shares are held within proxy accounts,” EVR’s CEO Anthony Matchett told the news outlet.

Adele

Seeming to confirm the report, City A.M. reported the EVR Holdings shares rose more than 22 percent. closing at 7.5p

“To date, we’ve created amazing VR experiences with 537 well-known artists which will soon be available to music fans. As part of our relationships with Warner Music Group, Universal Music Group and Sony Music, we’ll be creating even more content with the world’s most recognisable artists over the coming years and aim to demonstrate that virtual reality devices can generate a new and substantial revenue stream for the music industry,” Matchett told City A.M.

The MelodyVR app has yet to launch, with no details on when that may happen. Yet the company has stated that most VR headset platforms will be supported, including Oculus Rift, HTC Vive, PlayStation VR, Samsung Gear VR, Google Daydream, Google Cardboard and iOS.

As further details on MelodyVR are released VRFocus will bring you the latest updates.

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Sony Music and MelodyVR Agree Licensing Deal

MelodyVR, a virtual reality (VR) music content platform which is a subsidiary of EVR Holdings PLC, has announced a new licensing and distribution agreement today with Sony Music Entertainment. This will give MelodyVR the right to produce and distribute VR content created with Sony Music artists. 

Sony Music’s current roster of artists includes both local musicians and international superstars, alongside a vast catalog featuring some of the biggest recordings in music history. It’s also home to Columbia Records, Epic Records, Legacy Recordings, Masterworks, RCA Records, Sony Classical, Sony Music Latin, and Syco Music.

Anthony Matchett, CEO of EVR Holdings, said in a statement: “I’m incredibly pleased to announce our global partnership with Sony Music for Virtual Reality content creation. We are thrilled to be working more closely with the Sony Music team and with their exceptional roster of talent, I look forward to us creating even more amazing content together.”

MelodyVR

“Over the last two years our company has worked tirelessly to secure the necessary licensing and rights for the creation and exploitation of Virtual Reality content with the world’s most recognisable, musicians and artists. The completion of our negotiations with all three of the world’s major record labels – Warner Music Group, Universal Music Group and now Sony Music Entertainment, is an extremely significant milestone for our company and in my opinion, provides significant validation in regard to our market leading position, our on-going success and the long-term value of our business.”

The deal is a worldwide, multi-year agreement, which will enable VR content created with Sony Music artists to be available first on MelodyVR’s upcoming platform followed by a period of joint-exploitation by both parties.

This is the third major distribution announcement by MelodyVR, with the first coming in December 2016 after revealing a partnership with Warner Music Group (WMG). The second came in March this year, bringing Universal Music Group on board.

“Now that MelodyVR has secured the record label agreements needed to facilitate the global launch of our VR music platform, our focus is to expand upon the distribution network for the MelodyVR app and to increase the size and scale of our potential consumer base at launch,” continued Matchett. “Having recently announced a global partnership with Microsoft, that will see MelodyVR made available to over 500,000,000 Windows 10 consumers, we now seek to enter into further agreements with leading VR hardware and smartphone manufacturers such as Facebook, Samsung, Google, HTC and Sony PlayStation amongst others, further increasing the breadth and reach of MelodyVR.”

The MelodyVR app has yet to launch, with registrations open for the beta. While there’s been no official confirmation on when the app will become available, with this third deal in place it’s possible that MelodyVR will be a one-stop shop for the latest immersive music content. Most VR headset platforms will be supported, including Oculus Rift, HTC Vive, PlayStation VR, Samsung Gear VR, Google Daydream, Google Cardboard and iOS.

For any further MelodyVR updates, keep reading VRFocus.

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MelodyVR Partners with Microsoft to Launch app Across all Windows MR Devices

A couple of weeks ago virtual reality (VR) music content platform MelodyVR revealed it had secured £5 million GBP in investment to expand its service. Now EVR Holdings plc which owns MelodyVR has announced a Global Partnership and Windows Mixed Reality (MR) App Collaboration Agreement with Microsoft, bringing the platform to every Windows MR device.

MelodyVR and Microsoft have a non-exclusive agreement that will see Microsoft provide MelodyVR with funding and technical expertise to support the partnership.

Anthony Matchett, Chief Executive Officer of EVR Holdings, said in a statement: “Currently there are over 500 million devices worldwide running Windows 10. In advance of the commercial release of forthcoming Windows Mixed Reality hardware produced by manufacturers such as Acer, ASUS, Dell, HP and Lenovo, I’m pleased to announce that we’ve entered into a global partnership and collaboration agreement with Microsoft that will see the MelodyVR App made available on all Windows Mixed Reality devices. We view this agreement as providing recognition and validation from one of the world’s largest companies, of the quality and opportunity that MelodyVR represents for music fans, VR users and our shareholders alike.”

Microsoft Acer Headset

To promote the MelodyVR platform Microsoft will actively market the app across a range of verticals, such as showcasing it at Microsoft events, including the name across Microsoft retail stores and add the app to retail demo experiences, feature the app in Windows Mixed Reality targeted advertising campaigns and more.

 “The VR/AR device market continues to develop at an exponential rate and with Microsoft entering the marketplace alongside other global technology companies such as Apple, Facebook, Google, HTC, Samsung and Sony, we remain extremely confident in the mainstream adoption of virtual reality technology as well as in the long-term success of our hardware-agnostic virtual reality music platform and original content strategy,” continued Matchett.

 “Following Microsoft’s review of the MelodyVR platform and due to their commitment to providing both engineering and financial support, I’m confident that consumers with Windows devices will have an amazing MelodyVR experience at launch and beyond. We look forward to working even more closely with Microsoft over the coming months and to the release of MelodyVR on the Windows Mixed Reality Store”.

The Windows MR headsets are due to launch later this year through partnerships with Dell, Asus, Acer, Lenovo and HP, with the devices set to retail for $399 USD with motion controls.

VRFocus will continue its coverage of MelodyVR, reporting back with any further announcements.